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The 4 A's of marketing : creating value for customers, companies and society.
- Publication Year :
- 2012
- Subjects :
- Customer relations -- Management
Marketing
Relationship marketing
Subjects
Details
- Language :
- English
- ISBN :
- 9780415898355 (pbk.)
- ISBNs :
- 9780415898355
- Database :
- Jio Institute Digital Library OPAC
- Journal :
- The 4 A's of marketing : creating value for customers, companies and society / Jagdish Sheth, Rajendra Sisodia.
- Notes :
- Includes bibliographical references and index.
- Publication Type :
- Book
- Accession number :
- jio.Koha.JDL.10
- Document Type :
- Bibliographies; Non-fiction