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Tamale Lesson: A case study of a narrative health communication intervention.
- Source :
-
Journal of Communication in Healthcare . Jul2014, Vol. 7 Issue 2, p82-92. 11p. - Publication Year :
- 2014
-
Abstract
- Cervical cancer is the third most common type of cancer in women globally. Latinas carry a disproportionate burden of this disease. In the United States, when compared with non-Hispanic Whites, Latinas endure much higher incidence rates (13.86 vs. 7.70 per 100 000) with mortality rates 1.5 times greater than for non-Hispanic White women. In order to address this disparity, a multidisciplinary team engaged in a study to test the effectiveness of a narrative, developed in culturally specific ways as a behavioral change communication tool. This case study presents lessons learned from Tamale Lesson, a narrative health communication intervention aimed at Mexican-American women that promotes cervical cancer screening (via Pap test) and prevention (via use of the Human Papillomavirus vaccine). Mexican American women who viewed Tamale Lesson showed a significant increase in cervical cancer screening, reducing a disparities in cancer screening found at baseline. This case study highlights the benefits of creating a culturally grounded narrative intervention, and underscores the powerful potential of narrative/storytelling in eliminating health disparities in the United States and around the world. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 17538068
- Volume :
- 7
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Journal of Communication in Healthcare
- Publication Type :
- Academic Journal
- Accession number :
- 96967281
- Full Text :
- https://doi.org/10.1179/1753807614Y.0000000055