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PR metrics evolve to show how discipline drives sales.
- Source :
-
Advertising Age . 10/5/2009, Vol. 80 Issue 33, p6-6. 3/5p. - Publication Year :
- 2009
-
Abstract
- The article examines the use of marketing research by public relations firms. Such firms are developing increasingly specific means of measuring the rate of return for their clients on public relations activities. Such information also allows the firms to alter the mix of their operations to reflect the research. The agency MS & L Worldwide is used as an example. INSET: Three keys for effective PR measurement.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 33
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 44437675