Back to Search
Start Over
Examining User Heterogeneity in Digital Experiments.
- Source :
-
ACM Transactions on Information Systems . Oct2023, Vol. 41 Issue 4, p1-34. 34p. - Publication Year :
- 2023
-
Abstract
- The article focuses on addressing the challenges related to user heterogeneity in digital experiments, specifically in detecting and analyzing heterogeneous treatment effects (HTEs). The topics covered include proposing a framework for HTE detection, and demonstrating the prevalence and significance of user characteristics in influencing experiment outcomes, emphasizing the importance of considering user heterogeneity in experimentation analysis.
Details
- Language :
- English
- ISSN :
- 10468188
- Volume :
- 41
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- ACM Transactions on Information Systems
- Publication Type :
- Academic Journal
- Accession number :
- 172034528
- Full Text :
- https://doi.org/10.1145/3578931