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We explore marketing activity at the micro level as it contributes to the co-creation of sustainability and leads to transformational shifts towards sustainable futures. Utilising a value co-creation lens our study implements a novel four phase case research process. Three sustainable fashion brands are analysed via brand-generated content on their Instagram accounts, through interviews with thirty self-confessed brand enthusiasts and using consumer focus groups. Analysis provides insights into how sustainability is co-created between brands and consumers demonstrating that marketing and brands have the power to harness sustainability and instigate change. The paper contributes an innovative 'Co-creating sustainable futures' framework providing a platform to implement marketing activity and future research by marketing/brand managers and researchers committed to sustainability and initiating transformation towards sustainable futures. [ABSTRACT FROM AUTHOR]

Purpose: The aim of this study is to explore the role and impact of action research in the adoption of circular economy strategies by a fashion retail brand. This exploration is motivated by the need to address the underutilization of action research in management studies, despite its potential to foster a deep understanding of organizational processes and to drive positive transformations. The study seeks to illustrate how action research can contribute to the practical implementation of sustainability initiatives, specifically within the context of new environmental legislation and growing demands for sustainable practices in retailing. Design/methodology/approach: This research employs an action research methodology, particularly suited to the retail field, where understanding and influencing organizational processes are key. Through a detailed case study of a fashion retail brand, the study illustrates how action research facilitates the adoption of circular economy strategies. Findings: The findings of this study underscore the effectiveness of action research in implementing circular economy strategies within the fashion retail industry. Specifically, it highlights how this approach has led to the successful reduction of waste and reintegration of products into their lifecycle. Originality/value: The originality of this study lies in its thorough application of action research to measure and refine the outcomes of circular economy strategies in retailing. This novel approach provides substantial insights into the potential of the circular economy to drive practical innovations in business practices within retail. [ABSTRACT FROM AUTHOR]

Purpose: This study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine the benefits, success factors and characteristics of a niche strategy. Additionally, it identifies data gaps and necessitates a detailed examination to uncover areas with inadequate information. Design/methodology/approach: This study utilized the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA 2020) method for systematic review and included 70 studies to analyze their findings. Findings: This systematic literature review pinpoints niche strategies shaping the future of the fashion industry while developing sectors of the textile and apparel industry, fashion technology, fashion retail business, fashion media and communication, luxury fashion, sustainable fashion, adaptive clothing and transgender fashion within the fashion supply chain. A niche market strategy utilizes both pull and push marketing in the fashion industry. Scholarly literature commonly underscores the understanding of the consumer as a pivotal factor in the success of fashion niche market strategy. Practical implications: This review offers a comprehensive overview of fashion niche strategy practices, aiming to inspire fashion industry professionals. It also serves as a guide for fashion industry professionals, summarizing best practices across various fashion industry sectors to help develop effective niche strategy competencies for firms. Originality/value: This review thoroughly analyzes niche strategy implementation in the fashion industry, presenting an important resource for individuals new to this sector. It highlights the significance of niche strategies in improving the comprehension of emerging participants in the fashion business. [ABSTRACT FROM AUTHOR]

The Sustainable Fashion Design Specification (SFDS) was developed as a pedagogical tool to integrate sustainable practice and considerate design into project-based undergraduate courses in fashion. The study was conducted across two arts & design faculties in the UK and is grounded in several years of data analysis of completed SFDS assessments from undergraduate fashion students. This paper presents the results of an inductive research study aimed at assessing the long-term effectiveness of an evaluative sustainability model. The research investigates students’ feedback on the SFDS model highlighting its positive influence on students’ sustainable design practices and their understanding of their connection to sustainable fashion industry approaches. This paper contributes substantially to the ongoing discourse on sustainability in fashion education, offering practical guidance for educators striving to improve their students’ professional competencies and readiness when graduating from the fashion industry. [ABSTRACT FROM AUTHOR]

Sustainability in the fashion industry is evolving, with a trend towards integrating digital technology with traditional crafts, as more eyes are on artisanal values than manufacturing benefits. Meanwhile, a hybrid design and making method merges human skills with digital tools for sustainable creation, as investigated in the design innovations of the opera costume in this study. The study applies the C2CAD framework to guide design, develop an optimised design model, and validate the sustainable impact of each design step. The design model focuses on small-scale customised pieces by the designer and highlights the stages of hybrid design and making, resulting in a sustainable design process that displays a non-linear recursive route. The research reveals the interaction between the making techniques and necessitates a balance between aesthetics and sustainability. The findings provide a valuable insight into the application of the sustainable fashion design model and making method in the design process. [ABSTRACT FROM AUTHOR]

The study examined similarities and differences in clothing consumption and daily practices of the four types of sustainable apparel consumers: classy affluents, chic thrifters, functional minimalists, and antifashion austeritics. The data were collected through in-depth interviews to allow participants describe consumption experiences in their words. The final sample consisted of 26 participants. The findings outline twelve dimensions that allow for a nuanced differentiation among the four groups’ approaches and attitudes toward shopping, acquisition behaviour, daily clothing use, and garment care. This study extends the four consumer profiles of sustainable apparel consumer typology, further contributing to theorising the phenomenon of sustainable apparel consumption. Understanding how and why different types of sustainable consumers make their clothing choices will allow companies to better meet their needs through tailored product and service offerings as well as to develop effective marketing strategies. [ABSTRACT FROM AUTHOR]

The increasing awareness of environmental challenges has significantly influenced consumer behavior, with sustainable products, particularly sustainable clothing, becoming a top priority for Generation Z consumers. This study aims to investigate the factors influencing Generation Z's purchase intentions toward sustainable clothing in Vietnam, guided by the Stimulus-Organism-Response (SOR) model and Theory of Planned Behavior (TPB) frameworks. Specifically, it examines the effects of green perceived value, green perceived quality, perceived price, social influence, product design, environmental concern, and environmental knowledge on purchase intentions. The study also explores the mediating roles of environmental attitude and product attitude in these relationships. The research employed a quantitative approach, using a Likert scale questionnaire to gather data from 641 Vietnamese Generation Z consumers. The study utilized exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) to analyze the data. The results revealed that all proposed hypotheses were supported, indicating that all factors significantly impact environmental attitude and product attitude, which, in turn, influence purchase intention. The results emphasize the strong mediating role of environmental attitude and product attitude, suggesting that consumers with positive attitudes toward the environment and products are more likely to intend to purchase sustainable clothing. This research provides valuable insights into the psychological and contextual factors that influence Generation Z's sustainable consumption behavior. For marketers, these findings underscore the need to promote transparency in sustainable practices, emphasize high product quality and appealing designs, and engage this demographic through community involvement and authentic sustainability efforts. [ABSTRACT FROM AUTHOR]

The purpose of this research was to explore the use of critical and transformative pedagogies in developing an online course to promote critical reflection, awareness, and action in fashion consumption. The study employed a design-based research (DBR) approach, which included two development cycles. The first cycle involved gathering feedback from potential participants (n = 112) on the initial course plan, while the second cycle focused on obtaining feedback from key respondents (n = 6). Based on the literature review and survey responses, the final course structure included six main classes: Fashion and Natures, Environmental sustainability, Fashion and People, Social sustainability, Sustainable Fashion Industry and Sustainable fashion choices. Each class included video content and illustrations, critical thinking and self-reflection, homework assignments and action, and meta-level reflection. The video content provided detailed information on each topic. Homework assignments were designed to encourage participants to take responsibility and collaborate, while questions related to class topic promoted self-reflection. [ABSTRACT FROM AUTHOR]

Increasing clothing (over)consumption, supported by the fast fashion industry, has caused a significant reduction in clothing costs, raised major sustainability challenges, and highlighted the need for engaging in more sustainable consumption behaviour to mitigate the negative environmental, social, and economic consequences. Although green purchase behaviour is now well understood, extant literature still lacks a comprehensive approach to explain consumers behaviour (especially that of the younger generations) with respect to sustainable clothing. Using survey data collected through a structured questionnaire, this study aims to assess whether Generation Z is more inclined to buy sustainable or eco-friendly clothing than Generation Y. Given the non-random selection of respondents, analysis was conducted using propensity score matching to correct for potential bias based on a set of observable confounders. The results show that Generation Z is more likely to buy second-hand clothing, whereas Generation Y is more interested in clothes made of organic and eco-sustainable fabrics. [ABSTRACT FROM AUTHOR]

In this study, we analyze the calls for action in a corpus of tweets with the hashtag #FashionRevolution, related to the 2020 Fashion Revolution week. We offer a linguistic analysis of the discourse of digital activism, relying on insights from pragmatics, discourse analysis, and argumentation. Our analysis focuses on the calls for action concerning the move towards a more sustainable fashion system, issued by account owners that do not have any impositive force on their audience. This leads us to showing that a variety of actors call for action through an imperative but also through other deontic structures. However, those responsible for carrying out the actions towards a fashion revolution are often left vague, in line with overall campaigning strategies. The motive for the call for action, crucial to convince, appears sometimes in an argument and/or through a reference to social or environmental sustainability. Through this case study, we then contribute to the linguistic analysis of digital activism, and to a better understanding of the challenges of bringing about behavioral change from a non-impositive position. [ABSTRACT FROM AUTHOR]

This study examines Saray Square (Sarayönü) and its surroundings (Belediye Park and Mustafa Kemal Pasha Avenue), which were considered to be the main focal points of Urfa in the pre-Republican and early Republican periods, emphasising state governance and authority during these years. As the city shed the influence of the Ottoman period and attempted to project the image of a modern and new nation-state, Saray Square and Belediye Park, which had long served as the administrative centre of the city and housed public service buildings, were of great importance. The two areas were connected by bridges over the stream that ran between Saray Square and Belediye Park. A large part of the Ottoman-era structures in Saray Square and the qualified buildings around Belediye Park, which were built during the Republican period and reflected the modern architectural ideas of the time, have been demolished over time. The stream, the bridges over it and the buildings and square arrangements built in different periods formed the cultural landscape of the area. The aim of this study is to reveal the changes and transformations of the cultural landscape values (buildings, roads, green areas, etc.) of the area between 1923 and 1990. The study uses the historical research method, one of the qualitative research methods. In addition, data was collected and evaluated using sub-methods such as literature review, observation, content analysis, maps and inferences from old photographs. Aerial photographs from 1955, 1966, 1976 and 1986, obtained from the General Directorate of Mapping of the Ministry of National Defense, were an important source of data to elucidate the changes and transformations experienced. This study of Urfa's Saray Square and its environs provides important insights into the formation of the area's current spatial structure and cultural landscapes. The urban development activities carried out between 1923 and 1990, which damaged the historic fabric, have severely damaged the cultural landscape of the squares. Understanding the damage caused by these demolitions to Urfa's historic cultural landscape areas will be crucial for the preservation of the historic fabric and the sustainable management of the cultural landscape areas in the future. [ABSTRACT FROM AUTHOR]

Purpose: The past COVID-19 pandemic has improved consumer behaviors towards sustainability. Despite the situation, the textile industry's overconsumption phenomenon has increasingly reduced limited natural resources in recent years, driven by consumer purchasing behavior. This fact has raised concerns about its environmental impact, encouraging a growing interest in understanding consumer behaviors toward sustainable clothing purchases after going through a health crisis. This paper addresses the remaining significant gap in the literature regarding the determinants triggering this behavior in the post-COVID-19 context. Approach: To address this issue, our study proposes a comprehensive framework that extends the Theory of Planned Behavior to integrate pro-environmental constructs and social value orientations. Conducted in Romania, our empirical study investigated a sample of 1,250 respondents. We applied the Partial Least Squares--Path Modeling procedure to analyze the collected data and identify relationships among variables. Findings: This study's results illustrate the significant role of attitude, environmental concern, and altruistic orientation in shaping Romanian consumers' purchase intentions toward sustainable clothes after the COVID-19 pandemic. Moreover, we discovered a strong mediation effect on the attitude formation process. Originality: The study provides valuable insights into Romanian consumer behavior after the COVID-19 health crisis and emphasizes the urgency of addressing overconsumption in the textile industry and promoting sustainable consumption practices. Hence, with the found determinants, this study offers significant observations for policymakers and industry stakeholders wishing to encourage more sustainable consumer attitudes and behaviors, and eventually promote environmental sustainability within the textile industry. [ABSTRACT FROM AUTHOR]

This article conducts an in-depth exploration of the current landscape of fashion sustainability, providing a comprehensive framework that contextualizes the subsequent contributions that comprise this Special Issue. By delineating three pivotal dimensions of action, we set the stage for a nuanced examination that reviews the realms of organizational change, innovation within fashion products and processes, and the tangled interplay of socio-cultural transformations. These dimensions collectively lay the foundation for a holistic analysis of how the fashion industry navigates the complexities of sustainability, encompassing shifts in management paradigms, advancements in design and production, and cultural factors that underpin the sustainable fashion discourse. Through an extensive analysis, the article not only presents a panoramic view of the current state of the art regarding fashion and sustainability but also constructs a robust conceptual framework that serves as a guiding compass for navigating the subsequent sections within this Special Issue. This framework is designed to encapsulate the multiple facets of sustainability within the fashion domain, acting as a roadmap to discern and understand the evolving landscape. This lens invites readers to journey beyond the surface, delving into the perspectives that define the transition toward a more sustainable fashion future. [ABSTRACT FROM AUTHOR]

Among superhydrophobic materials, non-wettable textiles arguably come in contact or interact with the human body most frequently. The author presents the proof-of-concept of a novel modification method for a woven fabric surface for realizing excellent hydrophobicity using two kinds of ultrashort-pulsed lasers. The key hypothesis is that to improve the hydrophobicity of the woven fabric, it might be necessary to not only improve the water repellency of the surface but also to prevent liquid seepage between filaments of the woven fabric. A woven fabric of Nylon 6 is addressed by (a) enhancing liquid hydrophobicity by applying micro-periodic structures on the filaments through a femtosecond-pulsed laser processing based on the Cassie-Baxter model, and (b) preventing liquid seepage between the network of filaments by utilizing picosecond-pulsed laser processing via thermal sealing. The optimal conditions for the laser processing were determined experimentally. This laser modification method exhibited an apparent contact angle of 120°, comparable to chemical treatments as a non-wettable application. A processed depth that was onefiftieth of the filament diameter was sufficient for improving the hydrophobicity of the woven fabric. The combination of laser processing effectively enhanced the water repelling and sealing of the woven fabric, indicating that excellent hydrophobicity was achieved. No significant difference was observed in color due to the laser processing, and the decrease in tearing strength was approximately 9%. These results highlight the possibility of strategies that can introduce a novel process for non-wettable woven fabrics as a sustainable technology. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Fast fashion has raised sustainable issues in the clothing cycle from the production stage to the stage after the clothes are worn and end up generating waste. Therefore, it is necessary to adopt a sustainable approach to overcome practices that damage the ecology. This research uses qualitative methods by means of observation, literature studies, questionnaires, interviews, and the design process using Gustami theory (observation, design, manufacturing process). This research will involve several communities and their contributions to fast fashion and sustainable fashion in Indonesia to find out how much they understand about fast fashion as well as the concept of sustainable that can minimize the negative impact of fast fashion. The results of the survey above discussed public awareness and behavior towards fast fashion, as many as 62.7% of respondents knew the impact of the dangers of the fashion, while there were 29.4% of respondents who did not know the issue of fashion. However, the circumstances and conditions that result in the lack of sensitivity of the community to the environment resulted in a lack of knowledge and doubt about the issue. The data of the respondents who do not know and doubt, the need for an equitable education about this issue and the impact on the environment through media event workshops as information channels. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to deepen knowledge of consumers' attitudes towards circular economy products by focusing on the enabling factors that influence their behaviours. The success of the closed-loop economy depends not only on innovation but also on the active participation of the consumer. In these models, the authors witness the transition from the centrality of production to the centrality of use. This paper investigates Italian consumers' tendency to purchase second-hand products in the clothing sector, one of the most polluting industrial sectors, focusing on the enabling factors that influence their behaviours, the reasons for their purchases and the existence of differences between market segments. Design/methodology/approach: To accomplish this aim, a two-step investigation was carried out: a literature review and a quantitative analysis through a snowball survey involving 963 individuals, noting that non-random sampling restricts the validity of the findings within the considered sub-set of the Italian population. Statistical analyses were performed using the R 4.1.2 software environment along with Rstudio IDE v.1.4.1106 and the packages FactoMineR for cluster analysis and vcd for mosaic plots. Findings: Environmental knowledge/awareness and solidarity values have a significant positive effect on consumers' attitudes and purchasing behaviour towards circular products within the selected sample. A strong statistically significant association (p-value ≪ 0.01) is confirmed between those who consciously purchase sustainable clothing and those who are members/supporters of environmental associations, know sustainable brands and the advantages of the circular economy. Significant relations also emerged in reference to gender and age. In detail, the purchasing of sustainable clothing was found to be positively associated with females and generation Y respondents. Theoretical, institutional and managerial implications stem from the experimental findings of this study. Originality/value: This study investigates the point of view of demand. From this perspective, this paper proposes a consumer engagement paradigm that highlights the motivations and enabling factors prompting participation in circular economy processes and affecting purchasing practices and attitudes towards second-hand clothing products with regard to Italian consumers. [ABSTRACT FROM AUTHOR]

Copyright of Arab Journal for Scientific Publishing is the property of Research & Development of Human Recourses Center (REMAH) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This confirmatory study focused on studying the attitude and behavior as well as environmental awareness towards sustainable consumerism. The study also aimed to check if accountability on the part of brands and the government could enhance sustainability in the apparel industry. An empirical inquiry was conducted with 396 respondents, considering they are consumers with purchasing power. The collected data were analyzed using correlation and descriptive analysis. Based on the findings, consumers' apparel use and brand accountability are positively associated. At the same time, it was found that the attitude and behavior of consumers are the least essential determinants for sustainable apparel consumption. This might imply that their optimistic outlook may not always translate into real purchase behavior, which is consistent with earlier studies. The results of this research provide a foundation for a better comprehension of the many factors, including the sustainability of a clothing brand or product, which may affect consumer behavior. This approach could help the fashion industry develop practical strategies and alter how people think about and utilize apparel in the future. [ABSTRACT FROM AUTHOR]

This study investigates the factors influencing consumers' willingness to purchase recycled and secondhand clothing as part of sustainable fashion. Using a model constructed with six latent variables—environmental consciousness, perceived value, interest in fashion, social media use, uniqueness, and purchase intention—data were gathered through an online survey targeting Japanese consumers. The findings reveal that consumer perceptions of social responsibility and environmental values significantly impact their purchasing intentions. Uniqueness plays a key role in shaping purchase decisions for secondhand clothing, while it has no significant effect on recycled clothing, emphasizing the need for tailored marketing strategies. This study offers a comprehensive examination of consumer behavior in the sustainable fashion industry, providing crucial insights for the development of segmented marketing strategies that cater to the distinct motivations and preferences of consumers. [ABSTRACT FROM AUTHOR]

Research on sustainable consumer behavior has recently gained stream. An increasing number of academic articles seem to be focused on this subject. This study aims to identify and analyze the scientific literature using bibliometric analysis to identify the most cited articles, authors, and countries in the literature on consumer behavior in sustainable fashion. This study comprehensively investigates the topic by scrutinizing 759 publications between 1992 and 2024 sourced from the Scopus database. The study applied the VOSviewer to visualize and interpret the data. The study's findings are presented in a quantitative analysis with tables and maps. We analyzed an exponential increase in papers or research published on consumer behavior in sustainable fashion from 2012 to 2024. In addition to offering recommendations for future research directions, this paper provides significant insights that could influence firms' and regulators' policies and tactics targeted at encouraging sustainable fashion among consumers. [ABSTRACT FROM AUTHOR]

AbstractIn the Anthropocene epoch, marked by significant human impact on the planet, the fashion industry stands at a critical juncture. This paper delves into the transformative potential of Jane Bennett’s New Materialism to reimagine fashion design practices in response to the climate crisis. Bennett’s concepts of “thing-power” and “vital materiality” challenge the conventional perception of materials in fashion, advocating for a sustainable and ecologically responsive approach. This study explores the intersection of fashion design and environmental ethics, emphasizing the need for a radical rethinking of material use and design processes in the fashion industry. It highlights the industry’s substantial environmental footprint, from resource depletion to waste generation, and presents case studies where New Materialist principles have been effectively applied in fashion design. These examples demonstrate a shift toward embracing material vitality and agency, fostering innovative, sustainable practices. The paper contributes to sustainable fashion discourse, offering theoretical insights and practical implications for future research and practice. It argues that integrating New Materialism in fashion design is not just an esthetic or ethical choice but a necessity for environmental stewardship, ultimately leading to a more sustainable, creatively rich, and ethically responsible fashion industry. [ABSTRACT FROM AUTHOR]

This research contributes to the industry’s shift toward becoming a technology-intensive sector. It offers practical recommendations for knitwear designers and educators, helping to foster the sustainable growth of the knitwear industry. This study focuses on evaluating the mechanical properties and wearability of men’s seamless pullover knitwear based on different shoulder designs. The wearability evaluation included both aesthetic appraisal and an analysis of motion suitability. This study offers the following practical design recommendations for the production of seamless knitwear. First, the Set in B design exhibited the best mechanical properties, with superior tensile strength and elongation recovery. Second, the three-dimensional (3D) sleeve design was found to be the most aesthetically superior. Finally, the Epaulet design was found to offer the highest level of comfort during wear. By integrating this technology with other industries, the knitwear industry could evolve into a high-value, sustainable industry. [ABSTRACT FROM AUTHOR]

Today, growing concerns about the Earth's finite resources and escalating climate challenges have sparked a reassessment of industrial processes. This has led to a call for a more responsible and transparent approach across various sectors. The global conversation prominently revolves around sustainable development to foster diversity within a comprehensive framework to effectively address UNESCO's four pillars of sustainability: Environment, economy, society, and culture. The fashion industry, a highly significant and influential sector, has proven to be invasive due to resource-intensive processes that impact both the environment and the economy. Additionally, the industry's rich cultural content plays a substantial role in shaping social and cultural shifts. In this context, this article focuses on design as a catalyst for reform within the fashion industry's supply and value chain, steering it towards sustainability. The focus is on exploring emerging responsible practices aligned with evolving priorities, aspirations, and lifestyles to foster a systemic approach to sustainability in fashion. The discussion highlights design-led perspectives that support a sustainable transition, underscoring the necessity for a transformative mindset among designers. This involves adopting innovative strategies to promote responsible approaches and practices for contributing to a more sustainable future. [ABSTRACT FROM AUTHOR]

Recent research in Sustainability has gained increasing attention within the past years, particularly regarding methods and approaches for designing sustainable products and services to address environmental and societal challenges. However, there has been limited exploration of incorporating cultural materials into the design process, which could enhance the cultural sustainability of products and services. This article aims to investigate the potential of integrating traditional royal costumes into fashion design to foster sustainability values and behaviours in contemporary society. A descriptive study focused on the Nhat Binh robe; a formal dress worn by noblewomen of the Nguyen Dynasty (1802–1945). The findings reveal that this traditional costume is rich in visual elements, offering a wealth of inspiration for fashion designers. However, existing products and services have yet to fully leverage the emotional and visual aspects of this unique cultural material. To creatively and sustainably preserve and promote traditional cultural values, this study proposes a model for incorporating traditional cultural materials into fashion design through co-design activities. This model emphasizes close collaboration between designers, artisans, and fashion consumers, with the goal of safeguarding traditional cultural values while advancing sustainable fashion. By fostering collaboration among them, the model has the potential to encourage a sense of ownership and emotional connection to the products, enriching consumer experiences. It not only addresses existing gaps in the use of cultural elements in fashion design but also positions designers to play a pivotal role in the future of sustainable fashion. [ABSTRACT FROM AUTHOR]

Natural fiber-reinforced biocomposites offer sustainable alternatives to conventional plastics. This study investigates the development of biocomposites using coconut spathe fiber, a renewable byproduct, reinforced with corn starch and poly(vinyl alcohol). The composites demonstrated significant mechanical properties, including a tensile strength of 46.8 MPa, flexural strength of 42.1 MPa, and an impact strength of 11.2 kJ m−2. Water absorption was limited to 33.6% after 24 hours, indicating hydrolytic stability. Biodegradation tests confirmed the complete breakdown of the material in composting conditions. These findings highlight the potential of coconut spathe-based biocomposites for applications in the automotive and packaging industries, addressing the need for sustainable and biodegradable materials in place of non-degradable thermoplastics. [ABSTRACT FROM AUTHOR]

Microbial fermentations are widely used for the production of chemicals used as pharmaceuticals, food ingredients, materials, solvents, and biofuels. Technoeconomic analysis of a given fermentation process is important to perform before scaling the process to levels that enable commercial production. Titer, rate, and yield (TRY) of the fermentation process are key metrics that are used for technoeconomic analysis. TRY metrics have different impacts on the technoeconomic analysis, and it is important to be aware of these differences. Microbial fermentations offer the opportunity to produce a wide range of chemicals in a sustainable fashion, but it is important to carefully evaluate the production costs. This can be done on the basis of evaluation of the titer, rate, and yield (TRY) of the fermentation process. Here we describe how the three TRY metrics impact the technoeconomics of a microbial fermentation process, and we illustrate the use of these for evaluation of different processes in the production of two commodity chemicals, 1,3-propanediol (PDO) and ethanol, as well as for the fine chemical penicillin. On the basis of our discussions, we provide some recommendations on how the TRY metrics should be reported when new processes are described. [ABSTRACT FROM AUTHOR]

Sustainability certification is one means to address environmental and social issues present in fashion supply chains, whilst bridging the knowledge gap between brands and consumers. However, despite increased urgency to improve social, ethical and environmental practices in this industry, little is understood about how ethical fashion brands currently utilise sustainability certification, in an increasingly saturated, and often unregulated, labelling environment. This study examines choice of sustainability certifications, certification process, and use of labelling, by a range of Australasian fashion brands who promote sustainability as a core part of their customer-facing image. The research identifies a five-stage framework for sustainability certification, as well as indicating failures of current systems relative to user needs. The study develops and offers a proposal for a standardised taxonomy of fashion sustainability labelling that could be adapted, irrespective of firm size, sales revenue of garment and textile types. [ABSTRACT FROM AUTHOR]

Copyright of Industria Textila is the property of Institutul National de Cercetare-Dezvoltare pentru Textile si Pielarie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article explores the environmental damage caused by the fashion industry across six key areas. First, the fashion industry contributes significantly to carbon emissions, as cotton and synthetic fabric production require large amounts of energy and water. Second, fast fashion and clothing waste lead to environmental pollution, with synthetic materials taking a long time to decompose in nature. Third, the use of chemicals and dyes pollutes water sources. Fourth, the industry has a severe impact on water resources, with excessive water use contributing to water scarcity. The fifth aspect is the microplastics released from synthetic clothing, which flow into water bodies and harm ecosystems. Finally, the article emphasizes the importance of sustainable fashion and eco-friendly solutions to reduce the industry's environmental footprint. In summary, while the fashion industry poses serious threats to the environment, the promotion of sustainable fashion and environmentally responsible production and consumption are key measures to mitigate these issues. [ABSTRACT FROM AUTHOR]

Purpose: Advances in digital technologies coupled with the shift toward sustainable consumption present promising opportunities for luxury fashion brands to engage younger consumers. To this end, this paper aims to provide a forward-looking approach to creating luxury experiences targeted toward young consumers by proposing a new experience consumption framework. Design/methodology/approach: This paper presents a viewpoint on creating luxury experiences that address the changing dynamics of the luxury industry by responding to the disruptive surge of young consumers and their growing preference for digital connections. Findings: The authors develop a new experience consumption framework which demonstrates how luxury brands can successfully engage young consumers and fulfill their desire to share experiences with others by leveraging sustainable participation and digital technologies. The framework identifies different sustainable and digitally immersive experiences that luxury brands can incorporate for their young consumers. Originality/value: This paper offers important managerial insights for luxury fashion brand marketers and identifies future research opportunities to advance knowledge in this field. [ABSTRACT FROM AUTHOR]

Purpose: Sustainability is considered a core trend in the development of the fashion industry. Clarifying the driving factors of consumers' sharing willingness regarding sustainable image from the perspective of psychology can help fashion brands implement sustainable management and deepen industrial sustainable development. Design/methodology/approach: Based on commitment theory, this paper proposes a conceptual model that includes three antecedents: perception of greenwashing, environmental, social and governance (ESG) and social media content quality. These affect consumers' sharing willingness regarding sustainable image through affective commitment, continuance commitment and normative commitment. Furthermore, 310 participants reported their tendencies in a formal empirical study. Findings: The results show that unlike green perception, which has a significant negative effect, consumers have a significant positive commitment to high perceived levels of ESG and social media content quality. Besides, all three dimensions under the commitment theory play a partial mediating role between consumer perception and sharing willingness. Originality/value: This study not only extends the research on the commitment theory to the field of fashion marketing and management but also enriches the research context of brand image sharing willingness, which explains the differential effects of different consumer commitments on their information sharing willingness. Moreover, several management implications applicable to the fashion industry have also been proposed based on the conclusion. [ABSTRACT FROM AUTHOR]

The textile industry is under pressure to adopt sustainable production methods because its contribution to global warming is expected to rise by 50% by 2030. One solution is to increase the use of recycled raw material. The use of recycled raw material must be considered holistically, including its environmental and economic impacts. This study examined eight scenarios for sustainable denim fabric made from recycled polyethylene terephthalate (PET) fiber, conventional PET fiber, and cotton fiber. The evaluation based on the distance from average solution (EDAS) multicriteria decision‐making method was used to rank scenarios according to their environmental and economic impacts, which are assessed using life cycle assessment and life cycle costing. Allocation, a crucial part of evaluating the environmental impact of recycled products, was done using cut‐off and waste value. Life cycle assessments reveal that recycled PET fiber has lower freshwater ecotoxicity and fewer eutrophication and acidification impacts. Cotton outperformed PET fibers in human toxicity. Only the cut‐off method reduces potential global warming with recycled PET. These findings indicated that recycled raw‐material life cycle assessment requires allocation. Life cycle cost analysis revealed that conventional PET is less economically damaging than cotton and recycled PET. The scenarios were ranked by environmental and economic impacts using EDAS. This ranking demonstrated that sustainable denim fabric production must consider both economic and environmental impacts. Integr Environ Assess Manag 2024;20:2347–2365. © 2024 The Author(s). Integrated Environmental Assessment and Management published by Wiley Periodicals LLC on behalf of Society of Environmental Toxicology & Chemistry (SETAC). Key Points: This study investigated denim fabrics produced using recycled polyethylene terephthalate (PET) fiber instead of virgin cotton and conventional PET fiber in eight scenarios.The life cycle cost (LCC), life cycle assessment (LCA), and evaluation based on distance from average solution methodologies were used to analyze, and a sensitivity analysis was performed to assess LCA uncertainty.Using recycled PET with the cut‐off method instead of cotton resulted in positive environmental outcomes across most categories, indicating a significant reduction in impacts such as global warming, stratospheric ozone depletion, and ionizing radiation.Using recycled PET with the waste valuation method often leads to more negative outcomes than the cut‐off method, suggesting that the allocation method plays a crucial role in determining the environmental benefits of recycled materials. [ABSTRACT FROM AUTHOR]

This paper critically considers the circular economy in the Kenyan fashion industry context, addressing structural and geographical hierarchies and inequalities in the conceptualisation of the circular economy and its associated practices in fashion. From the perspective of fashion designers, it highlights specific geopolitical and geo-economic tensions between local cultural foundations of 'circular' fashion and the impact of global market forces. Focusing on dynamics relating to second-hand clothing imports and Export Processing Zones (EPZs) for garment manufacturing, we present findings from qualitative research with Kenyan fashion designers (2019–2023) demonstrating how they both inhibit circular economy development in fashion and provide opportunities for innovations through creative adaptation practices. [ABSTRACT FROM AUTHOR]

Sustainable fashion design arises as a crucial reaction to the industry's fashion necessity for environmental influence reduction and addressing sustainability challenges effectively. This study examines the nuanced dimensions of this pursuit and its influence on the industry's environmental performance. Through a mixed‐method research approach involving 268 designers and 159 participants included in the interview process (fashion experts, entrepreneurs, and business strategists), the investigation explored the efficacy of eco‐friendly practices in enhancing overall sustainability. The findings underscore significant improvements in environmental performance metrics for fashion companies embracing sustainable design practices, revealing a direct correlation between such practices and a reduction in carbon footprint. The study identifies key drivers prompting fashion businesses to invest in innovative sustainable design solutions, particularly in response to sustainability challenges and consumer demand for eco‐friendly products. Collaboration with eco‐conscious suppliers and transparent supply chain practices is pivotal for effectively addressing sustainability challenges. Besides, the research underscores the significance of incorporating principles of circular economy, including recycling and upcycling, to augment environmental performance within the fashion sector. By offering practical insights and theoretical reflections, our research enriches the discourse on sustainable fashion (SF), guiding industry stakeholders, policymakers, and researchers aiming for a sustainable and ethical future. [ABSTRACT FROM AUTHOR]

The presented paper is focused on motives and barriers of sustainable fashion. The aim of the paper is to present the results of the research focused on the identification of main motives and barriers in making a sustainable fashion generation Z. The current generation of young people is growing up in an era that is strongly influenced by climate change and sustainability. Generation Z is known for being the most environmentally conscious generation yet. They are more likely than previous generations to care about sustainability and to take action to reduce their environmental impact. The first part of the paper is focused on the theoretical definition of sustainable fashion by using secondary data. This theoretical background is defined according to the content analysis of domestic and foreign literature. Following the goal of the paper next part presents the results of the empirical research based. The primary data were obtained by means of a questionnaire. The research results confirm that the most important factor in making a sustainable fashion purchase is product quality and main barrier of sustainable fashion is price of the product.

This research examines how consumers value, over time, their possessions in the domestic space. We focus on the large amount of clothing kept in the household, given the critical issues of sustainability that are raised by this practice. Using in-depth interviews and wardrobe ethnography, we unpack the role of rituals in consumers' valuation of these possessions. The findings show that some possessions become dormant due to various failures in rituals. Dormant possessions are those pending revalorisation, which may be carried out by consumers themselves or through their use of services, specifically those related to circular economy. We identify and theorise reinvestment rituals, a new form of rituals that allow for revalorisation and extension of the life of a possession. This research highlights the value dynamics at play in the consumer – possession relationship and has implications for a strong sustainability approach on the part of consumers, managers, and policymakers. [ABSTRACT FROM AUTHOR]