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How to Create Products That Grow with Their Users.

Authors :
Govindarajan, Vijay
Finkenstadt, Daniel J.
Eapen, Tojin T.
Source :
Harvard Business Review Digital Articles; 12/18/2024, p1-8, 8p
Publication Year :
2024

Abstract

The article discusses the concept of creating products that grow with their users, moving away from planned obsolescence towards sustainable value. It highlights Adobe's Project Primrose as an example of a product that evolves and adapts to user needs, offering insights into successful product development principles. The article emphasizes the importance of understanding evolving customer needs, integrating technology, creating sustainable value, and implementing a product development strategy that counters traditional obsolescence. It concludes by advocating for products that adapt to new contexts, create sustainable value, and foster stronger customer relationships. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Harvard Business Review Digital Articles
Publication Type :
Periodical
Accession number :
182087723