Search

Мақала Қазақстанның бұқаралық ақпарат құралдарында жиі ұшырасатын және жалпыхалықтық қолданысқа еніп кеткен пандемияға қатысты жаңа сөздердің жиілігін тексеру арқылы қолданысқа тез енетін сөзжасамдық құрылымдарды анықтауға арналған ИРН АР14870178 (Мемлекеттік тіркелу номері 0122РК00597) «Қазақ қоғамының тілдік контенті: өзгерістер мен жаңарулар (пандемия кезі; 2020-2022 жж.)» тақырыбындағы ғылыми жоба негізінде жазылды. Электронды БАҚ тілінде ерекшеленген сөзсаптам құрылымдарын және сұхбаттардың, ғаламтордан алынған әртүрлі тақырыптағы бағдарламалардағы қазақ қоғамының психологиялық ахуалын, оның тілдік көрінісін зерттеуге, осы жылдардағы басты тақырыптарды анықтауға және оның себептерін нақтылауға, пандемия кезіндегі медиамәтін ерекшеліктеріне, адресант, адресат факторларына негізделеді. 2019 жылы Қытайда болып, артынша дүниежүзі елдерінде белең алған «Ковид-19» деген атаумен танылған карантиннің пандемияға айналғаны белгілі. Қалай десек те, бүкіл әлем жұртшылығы осы қиын жағдайдан шығатын жолды бірлесіп іздеп, ауызбіршілік танытуға, жаңадан қойылған түрлі талаптарды орындауға, яғни жағдайға қарай бейімделуге мәжбүр болды. Халықтың үйреншікті тұрмыс-тіршілігіне келген осындай өзгеріс оның тілінде ерекше көрініс тапты. Мақалада «Ковид-19»дың тілімізге, сөзқолданысқа тигізген әсері нақты мысалдар негізінде талданады. Тіл маманы ретінде сол өтпелі кезеңде пайда болған, белсенді қолданылған түрлі тілдік бірліктерді жинастырып, оларды құрамына, айтылу мақсатына, тақырыбына қарай топтастыру және саралауды мақсат еттік. Сондай-ақ, жаңа қолданыстардың қоғамдық санаға тигізген оң немесе теріс әсері, тыңдаушының оларды қабылдауы мен түсінуіндегі кедергілер, сол жаңа сөз қолданыстарды сөздік қорда орнықтырудағы БАҚ-тың рөлі, жеке тұлғалардың сөзсаптау ерекшеліктері, тіл дамуының маңызды бір кезеңі ретінде танылды. Бұл қолданыстар постпандемия кезеңінде белсенді жұмсалмағанымен, халықтың басынан өткен саяси жағдай туралы ақпарат беретін тілдік бірліктер ретінде сөздік қордан орын алатыны даусыз. Қалай десек те, ол ХХІ ғасырдағы тіл қолданысының өзіндік бір ерекшелігін көрсететін тілдік дерек немесе факт ретінде тарихтан орын алады. Демек, сөздік құрамның кірме қабатына елеулі өзгеріс енгізген медициналық терминдер, олардың қазақ тіліндегі баламалары зерттеуімізге арқау болады. Бұларды тіл қолданысының әлеуметтік, прагматикалық, психологиялық қырынан бағалануы тиіс бір тілдік материалдар деп танимыз., Статья, направленная на выявление активно входящих в обиход слово- образовательных конструкций, путем частотного анализа регулярно встречающихся в средствах массовой информации Казахстанаи уже ставших общеупотребительными новых слов, связанных с пандемией, написана на основе научного проекта на тему «Языковой контент казахского общества: изменения и обновления (во время пандемии; 2020-2022 г.г.) ИРН АР14870178 (Государственный регистрационный номер 0122РК00597). Статья основана на исследованиях речевых конструкций, встречающихся в языке электронных СМИ, на исследовании психологической атмосферы казахского общества на материале интернет программ и интервью на различные темы, ее выражения в языке, на определении главной тематики, выявлении причин, особенностей медиатекстов в период пандемии, описании факторов адресанта, адресата. Известно, что начавшийся в 2019 году в Китае и распространившийся по всему миру вирус, известный под названием «Ковид-19», перерос в пандемию. В любом случае вся мировая общественность была вынуждена совместно искать выход из сложившейся ситуации, проявить единство и выполнять различные требования, приспосабливаться к ситуации. Таким образом, изменения привычного уклада жизни нашли отражение в речи. В статье влияние, которое оказал «Ковид-19» на казахский язык, проанализировано на основе конкретных примеров. Были собраны появившиеся и активно употреблявшиеся в этот переходный период различные языковые единицы, сгруппированы и дифференцированы по составу, по цели высказывания и по тематике. Положительное или отрицательное влияние новых слов на общественное сознание, сложности в их восприятии и понимании слушателями, роль средств массовой информации в закреплении новых слов в лексическом фонде языка, особенности речи отдельных лиц позволили признать этот период важным в развитии языка. Хотя в постпандемический период эти слова используются не так активно, нет сомнений в том, что они прочно закрепились в словарном фонде языка как языковые единицы, которые предоставляют информацию о прошлой политической ситуации. В любом случае они заняли место в истории как лингвистический факт, как факт, свидетельствующий о специфике языка ХХ1 века. Таким образом, предметом нашего исследования стали медицинские термины, заимствования, обусловившие существенные изменения лексического фонда языка, и их эквиваленты в казахском языке. Мы считаем, что этот языковой материал должен получить оценку с точки зрения социальных, прагматических и психологических аспектов языка., This article is dedicated to the results of the research project "Language content of the Kazakh society: changes and updates (during a pandemic; 2020-2022)" funded by the Ministry of Science of the Republic of Kazakhstan.It is also based on the study of the speech structure highlighted in the language of electronic media, the study of the psychological climate of Kazakh society, its language picture in interviews, programs conducted on various topics from the Internet, to identify the main topics of those times and clarify the causes, the peculiarities of media culture during the pandemic, the factors of the addresser, addressee. It is known that the quarantine, known as "Covid-19", which took place in China in 2019 and then spread around the world, became a pandemic. In any case, the whole world public was forced to find a way out of this difficult situation together, show unity and fulfill various new requirments, that is, adapt to the situation. That is, the change in the habitual life of people was also reflected in their language. The article analyzes the impact of "Covid-19" on the language, the use of words on specific examples. As a language specialist, we aimed at gathering various linguistic units that appeared and were actively used during that transitional period, grouped and differentiated them according to their composition, the purpose of the utterance, and topic. Also, the positive or negative impact of new words on public consciousness, obstacles in their perception and understanding by listeners, the role of the media in fixing these new word usages in the vocabulary, and the speech characteristics of individuals were recognized as one of the important stages in the development of speech. Although these words are not actively used in the post-pandemic period, they certainly have a place in the vocabulary as language units that provide information about the political situation experienced by the population. In any case, it takes place in history as a linguistic information or fact that shows a peculiarity of language use in the 21st century. Therefore, our study is based on medical terms, their equivalents in the Kazakh language, which have made significant changes to the vocabulary through borrowings. We recognize these as language materials that should be evaluated from the social, pragmatic, and psychological point of view of the language use., Филологические науки, Выпуск 1 (68) 2023

Public language is generally considered to have become more informal in the Western world in the past few decades. The same holds true for Swedish public language and the language of Swedish newspapers in particular. However, two former studies of opinion articles in five Swedish newspapers revealed that the language used in this genre was surprisingly unchanged during the time period 1945–2000. This article replicates the two former studies by analysing 36 Swedish opinion articles from 2015 from a quantitative perspective. The results of the analysis are then compared to those of the earlier studies to see if, and to what extent, tendencies of informalization have now become noticeable in the opinion articles. It is demonstrated that there are indeed signs of informalization in the articles from 2015. Words and sentences have become shorter, colloquial expressions (such as swear words) are used, and both incomplete sentences and personal pronouns in first and second person are more frequent than before. On the other hand, subordinate clauses are more common in the articles from 2015 than in 1985–2000. Since subordinate clauses in former studies of Swedish have been considered a formal trait, this is quite unexpected. In the article, it is argued that the connection between subordination and formal language is more complex than has sometimes previously been acknowledged –, and that subordinate clauses have different functions, not all of them characterizing a formal style. https://doi.org/10.33063/diva-376235

The admission of Francisco Viñas (*Barcelona, 1698; †Calahorra, 1784) as a chapel master at Jaca Cathedral in 1722 marked the beginning of the greatest stylistic change developed in music in that cathedral during the first half of 18th century. During his teaching, new stylistic features influenced by innovative compositional techniques that had begun to arrive in Spain from Italy flourished at Jaca Cathedral. Francisco Viñas is the author of the first compositions located in the Cathedral of Jaca with the presence of violins and oboes, as well as new typologies and sections in the works in Romance language (cantatas, recitatives, arias, overtures...). In that cathedral, where he stayed almost ten years, 80% of the musical production of Francisco Viñas, currently located in six cities of Spain, is preserved. La admisión de Francisco Viñas (*Barcelona, 1698; †Calahorra, 1784) como maestro de capilla de la catedral de Jaca en 1722 supuso el inicio del mayor cambio estilístico desarrollado en la música en la seo altoaragonesa durante la primera mitad del siglo XVIII. Durante su magisterio florecieron en la catedral jaquesa nuevos rasgos estilísticos influenciados por innovadoras técnicas de composición que habían comenzado a llegar a España procedentes de Italia. Francisco Viñas es el autor de las primeras composiciones registradas en la catedral de Jaca con presencia de violines y oboes, así como de nuevas tipologías y secciones en las obras en lengua romance (cantadas, recitados, arias, oberturas...). En esa catedral, en la que permaneció casi diez años, se conserva el 80% de la producción musical de Francisco Viñas, localizada actualmente en seis ciudades de España.

Стаття присвячена вивченню сучасного стану мовної норми, яка є основою традиційного вживання мовних одиниць, але підлягає змінам, що закладені, у першу чергу, всередини самої системи. Антиномія узусу і можливостей системи мови призводить до контамінації, граматичних трансформацій, стилістичного переосмислення. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/16511 Статья посвящена изучению современного положения языковой нормы, которая, будучи основой традиционного употребления языковых единиц, подвергается изменениям, заложенным, в первую очередь, внутри самой системы. Антиномия узуса и возможностей системы языка приводит к контаминации, грамматическим трансформациям, стилистическому переосмыслению. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/16511 Article deals with the research of the modern state of language norm. Being the basis of the traditional usage of language means language norm is still changing under the influence of the very inner language system. Antinomia of usus and language system opportunities leads to contamination, grammatical transformations, stylistic change. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/16511

This thesis is concerned with studying the factors which influence stylistic change in magazine design. Of particular interest is the role computer technology plays in the formulation of design style change. This relates to the rate of style change and the application of inscription characteristics into the visual imagery to create distinct visual grammars. The introduction of the computer during the late 1980’s as a design tool revolutionised the practice of graphic design. Anecdotal evidence suggests computers changed the restrictive practices previously imposed by typesetters, film houses and printers (Patterson, 2004). The purpose of this study is to investigate the period prior to and after the introduction of the computer as a design tool to discover what direct and indirect influences computer technology had on the development of visual grammar associated with print based publications, specifically the graphic design style of selected magazines over this period. The influence of technology within a creative society is a complex process in which interacts with sub cultures and market economics. The intent was to discover if there was a way to quantify style change in magazines and evaluate the usefulness of such information in terms of keeping the visual content vital and interesting to different market audiences. Many magazine editors do not appreciate the relevance of the visual grammar they use in maintaining readership interest. The readership figures and the advertising environment ascertained by market research from companies such as Roy Morgan Research and McNair-Anderson indicate how “healthy” a magazine is in the marketplace. These figures tend to fluctuate and it is common to see re-vamps of a magazine’s style to give the flagging image a boost without any survey of readers’ preferences in visual grammar. The re-focusing of content and appearance often tries to bring the magazine into a more contemporary design space which is often a reflection on what competitors are doing. The research problem was restricted to two magazine titles whose readership markets were at the opposite ends of the spectrum in terms of demographics and their appreciation of visual grammar. Two magazines were studied, The Face and The Australian Women’s Weekly (TAWW). It was shown that each had developed individual visual grammars from the influence of technology using differing approaches. The Face used the inscriptions of digital imagery to create novelty in design. The Australian Women’s Weekly on the other hand, tended to use the attributes of software programs to create novelty. Readership spread was shown to have an influence on the type of visual power used. By knowing the readership spread, an appropriate visual power could be implemented. The findings showed that the computer does not have a neutral influence on the workplace, so it would be expected that change over time between the technology and the The Effect of Technology on the Development of Magazine Visual Design Style formation of visual material would be evident. The study showed that the rate of style change can be mapped and predictions can be made from the data. The visual grammar used by different magazine publications can be ascribed differing levels of visual power. Visual power is the degree of visual stimulus emanating from a given design, the higher the stimulus the greater the degree for attracting attention. First described by Baird (1993), it was used as a method for attributing degrees of design aesthetic in print materials. It was shown that magazines with homogeneous age group readerships or subcultures tend to use greater values of visual power than those with wider age group readerships. It also indicated that there was a connection between readership spread and the amount of visual power employed in the design and layouts; the wider the spread the lower the visual power value. There are two implications which arise from these findings. The first is that Baird’s original model describing readership of non-focused print material requiring larger amounts of visual power is reversed. The second feature is that possible experimentation with visual grammar is more possible in narrow readership spreads without alienating the readership. Cross media influences from computer games and the Internet are now common features of these magazines. The findings also showed that The Face and TAWW have variations in arousal potential, hedonic tone, and primary cognition which are cyclical in nature. Understanding the audiences’ habituation cycle is an important factor in determining changes to the application of visual power within visual grammar. Predictions can be made on when an audience is tiring of a particular application of visual power to a grammar. Steps can then be made to adjust the visual grammar so as to maintain arousal potential. The knowledge gained from these findings would be beneficial to magazine publishers as a method of gauging reader satisfaction. Further research could be undertaken to see if there are similar influences at work in digital media such as the internet. Perhaps the greatest potential of these findings is in the development of generative algorithms which would aid in the construction of stylistic designs aimed toward specific sub cultures.

本論文では，近現代日本語小説を分析対象とし，社会的文体の経時的変化と個人文体の意図的な変化をめぐって統計的分析法及び機械学習法のアプローチで計量分析を行った。まず，口語体が確立されてから日本の近現代小説の文体にどのような変化が起こっているかについて考察した。そして，現代作家の水村美苗が近代文学への憧れを原点として創作した一連の作品を取り上げ，水村の意図的な文体変化について分析した。, Doctor of Culture and Information Science, Doshisha University