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Translation is not merely a textual transformation but involves paratextual mediation. Linking Genette's notion of paratext to Baker's narrative theory, this paper examines Yang Jiang's Ganxiao liuji, a personal narrative set during the Cultural Revolution but focusing on everyday occurrences, to uncover how three publishing houses mediate paratextual materials (titles, prefaces, blurbs, notes and afterwords, and visual images) in their translations of this book, and what larger narratives are (re)framed and reinforced in this process. It discloses that while the Hong Kong publishing house prioritises the original personal narrative content and style in its paratextual presentation, its American counterparts foreground the political background while overshadowing Yang's personal narrative and reframing it as part of the larger narratives of a repressive, inhumane China with an authoritarian government and suppressed masses. Such mediation responds to and reinforces Western narratives of the problematic, dystopic China, and directs readers to understand it through a skewed angle, thereby perpetuating established stereotypes of this non-Western country. This research further unveils how paratextual mediation resonates with and contributes to the larger narratives circulating beyond the immediate text, guiding receivers into (re)framed narratives which impact their perceptions and behaviour in the society, and ultimately shape the social world. [ABSTRACT FROM AUTHOR]

Since the beginning of virtual communication, actors in the reading ecosystem have explored ways to share their readings; to build conversations or to create community with their peers. Existing literature has predominantly focused its attention on blog platforms and YouTube. To advance knowledge, this article focuses on understanding how, why, and in what way readers, institutions, and companies share, discuss, recommend, or sell books on Instagram and TikTok. This work presents the results of the content analysis of the 37 articles resulting from the framework carried out between January 11 and 15, 2024; The corpus has been expanded with the 66 documents from the systematic review of Sanz-Tejeda y Lluch (2024) carried out between June 1 and 23, 2022. In order to offer a more systematic and precise map, the results are organized around the topics of interest present in most of the research: the relationship of bookstagrammers and titktokers with bloggers and booktubers; the shared content, focusing the results on three relevant aspects: the use of tags, the books promoted and the audiovisual review; the form of the content, answering questions about the images used and the type of feelings they seek to build; the use made by professional and institutional administrators, mainly libraries, publishers and bookstores and the impact that celebrities such as Reese Witherspoon or Emma Watson have on these networks when they promote a book. After constructing this map, a roadmap for future research is proposed. [ABSTRACT FROM AUTHOR]

Copyright of Amazonia Investiga is the property of PRIMMATE and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The main means of providing access to the results of scientific research are considered. The reasons for the unavailability of scientific publications to scientists are analyzed, the process of the formation of the idea of open access is described, and the current state of affairs regarding the publication of scientists' achievements in open access is reviewed. The study analyzes statistics that clearly demonstrate the main trends in the field of scientific communications on a global scale. [ABSTRACT FROM AUTHOR]

Copyright of Information Library Magazine 'INFOLIB' is the property of National Library of Uzbekistan named after Alisher Navoi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The paper deals with the post-war period of I.A. Bunin’s life. These were years of difficult financial situation and serious health problems for the writer, which also involved additional expenses. The author examines how the Nobel Laureate tried to publish translations of his book “The Liberation of Tolstoy.” The translations significantly expanded the market and brought writers more income than publications in publishing houses of the Russian abroad. With the help of his former secretary Andrey Sedykh, Bunin wanted to undertake an English edition of the book, but he didn’t succeed. The paper reveals some previously unknown details of the complicated relationship between Bunin and Sedykh (along with the Nobel Prize period), including mutual sympathies periods (at least on the part of the author of “The Life of Arsenyev”) as well as periods of disappointment. The article introduces archival materials, including previously unpublished sources, in particular a postcard sent by Bunin to Sedykh.

Copyright of RumeliDE Journal of Language & Literature Research / RumeliDE Dil ve Edebiyat Araştırmaları Dergisi is the property of RumeliDE Uluslararasi Hakemli Dil & Edebiyat Arastirmalari Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the contemporary dynamic and turbulent economic environment being present and up to the minute becomes a necessity for almost any business. Social media is a communication infrastructure that allows and concomitantly sets the rules for information and message dissemination. Just as most organizations nowadays, publishing houses need to establish a strong online presence through posts on social media platforms. As they are both economic and cultural agents, the messages shared by publishers on social networks imply a higher degree of social responsibility and their content is particularly important. The present paper aims to explore how Romanian publishing houses are communicating with their current and potential customers on social platforms. The posts on various social media such as Facebook, Instagram, TikTok, Twitter, etc. from the last two months of 2022 and the first two months of 2023 are investigated through the content analysis research technique. As the book industry is strongly linked to the concept of knowledge, the analysis is performed from the perspective of the Theory of Knowledge Fields. The findings of this study could prove useful to various actors involved in the book industry and other cultural organizations, as it provides insights into cultural promotion via social platforms practices. The subject is topical since book consumption is an essential part of a healthy cultural and social life of a country.

The subject of our research is online and digital communication practices during the coronavirus pandemic on the part of publishing houses in Macedonia. Certain aspects of the research subject include changes in communication and interaction between publishing houses and the readership, as well as the use of social networks. The research started from the main research question: "What were the online and digital communication practices of publishing houses in Macedonia during the coronavirus pandemic?" The main goal of the research is: to identify the online and digital communication practices of publishing houses. Qualitative methodological techniques, semi-structured interview and qualitative content analysis, were used. The research is based on the fact that in times of global crisis, communication technologies and culture could be transformed into instruments of social change, for the benefit of the individual and humanity, and as a "helping tool" for dealing with certain consequences, creating new, improved conditions for life, action and creation of new forms of communication and interaction and exchange and creation of cultural content. From the conducted interviews and content analysis, we can conclude that during the pandemic, especially during the period of quarantine and curfew in 2020, most of the communication between publishing houses and the readership was transmitted online. What is key to the change in communication and interaction between them is that activities and events that are usually carried out with physical presence, "live", in the pandemic period were carried out online, so that the whole way of organizing those activities and events changed, and thus habits and the use of certain Internet and digital technologies and tools have also changed.

In its third year of existence, Pleibéricos, an online platform focused on launching and promoting new books in the field of Iberian ṣtudies, held an event at the headquarters of the Cervantes Institute in Madrid on 24 October 2022. The aim of this first in-person meeting was to start conversations with other initiatives in the field that, like Pleibéricos, were founded during the COVID-19 pandemic or that had to move their operations online or adopt a hybrid format during that time. The founders and coordinators of the following six platforms talked about their projects: the online research seminar series Polibéricos, Edinburgh Spanish Film Festival (ESFF – to represent hybrid formats in the creative sector), the Spanish-language podcast New Books Network and the conferences Conversations on Iberian Studies: Challenges and Opportunities (CISCO) and Association for Contemporary Iberian Studies (ACIS). They placed special emphasis on the advantages and challenges of the online and hybrid formats and how to incorporate these new experiences, technologies and skills into a post-pandemic context. The event concluded with a roundtable discussion and some concluding remarks by a guest respondent. This meeting was made possible with the support of a Hispanex grant awarded by the Spanish Ministry of Culture and Sport. [ABSTRACT FROM AUTHOR]

In the contemporary dynamic and turbulent economic environment being present and up to the minute becomes a necessity for almost any business. Social media is a communication infrastructure that allows and concomitantly sets the rules for information and message dissemination. Just as most organizations nowadays, publishing houses need to establish a strong online presence through posts on social media platforms. As they are both economic and cultural agents, the messages shared by publishers on social networks imply a higher degree of social responsibility and their content is particularly important. The present paper aims to explore how Romanian publishing houses are communicating with their current and potential customers on social platforms. The posts on various social media such as Facebook, Instagram, TikTok, Twitter, etc. from the last two months of 2022 and the first two months of 2023 are investigated through the content analysis research technique. As the book industry is strongly linked to the concept of knowledge, the analysis is performed from the perspective of the Theory of Knowledge Fields. The findings of this study could prove useful to various actors involved in the book industry and other cultural organizations, as it provides insights into cultural promotion via social platforms practices. The subject is topical since book consumption is an essential part of a healthy cultural and social life of a country. [ABSTRACT FROM AUTHOR]

Taking into account the society's demand on the efficiency of budget funds management, further optimization of budget expenditures, improvement of the quality of educational services, the strategy of providing textbooks and manuals for students of general secondary education and teachers should be developed and approved, the problem of development of standards of paper consumption for the production of textbooks was solved. manuals for modern printing equipment and their approval. The research was carried out using general scientific methods, in particular, theoretical generalization, methods of statistical analysis, graphic method of visualization of research results. The purpose of the article is to identify the features of development of directions of regulation of publishing of educational literature in Ukraine on the basis of adaptation of European experience, to develop approaches to creation of a system of standardization of production costs of printed materials. It was found out that in modern scientific literature the debate on the justification of the ways of development of the publishing and printing sphere, the necessity of real state support and standardization of production costs of printed products continues. The authors studied the trends in book publishing in countries with a high level of education and a developed educational literature publishing industry, which determines the demand for books and the development of the publishing industry. Systematized and analyzed information on the printing of textbooks and teaching aids in Ukraine, outlined the problems associated with the need to control the spending of budget funds. It was found that the current system of publishing educational literature in Ukraine is characterized by an insufficient level of achievement of target indicators in the use of state budget funds intended for the production of book products. Characterization of the main principles of activity of the largest publishing houses of educational literature in Ukraine was carried out on the basis of the indicators of the total circulation of books and by order of the Ministry of Education and Science of Ukraine. The consequences of the armed aggression of the Russian Federation for the domestic book publishing industry are analyzed, which require a shift of the emphasis of effective management to optimization and cost minimization. Due to the outdated and imperfect system of rationing, the necessity of the scientific institution to carry out complex preparatory work on the legislative regulation of technical standards of costs and standards of material waste in the production of textbooks and educational-methodical aids has been determined.

Established in 2006, the Chickasaw Press is the first tribally owned and operated publishing house in the United States. This article recounts the history of this innovative Indigenous enterprise, explores its decolonized practices and publications, and connects the press to national initiatives for American Indian cultural revitalization. In doing so, I reveal how the press serves as an active agent in the movement for Indigenous cultural and intellectual sovereignty and showcase how this outlet brings together traditional knowledge and cutting-edge technologies to decenter colonial narratives about the Chickasaw people and, thus, to reinstate Chickasaw tribal knowledge and perspectives.

The research deals with one of the essential electronic information services, which saves researchers time and effort in tracking the latest recent developments in their field of specialization and interests. It also contributes to upgrading library services to an advanced and sophisticated stage in providing service to all researchers and beneficiaries, Where computerized information sources provide the opportunity to be used by many researchers wherever they are, regardless of the limits of space or time as well as ease of distribution, ease, and flexibility in updating data and issuing new editions at appropriate intervals. Therefore, through the research, the current reality of electronic publishing and the model were identified in the libraries of Jordanian universities . [ABSTRACT FROM AUTHOR]

Compared to the Habsburg era, when Yiddish writings were hardly printed in Bukovina – due to the centralized policy of Vienna and the openness towards integration and assimilation on the part of numerous Bukovinian Jews, as well as because of the status of Yiddish as the language of uneducated Jews – the Yiddish printing industry, as well as the Yiddish libraries didn’t develop until the early 1920s, simultaneously with the emergence of national identity concepts. This paper is based on descriptive research and discusses the importance of these institutions in shaping trajectories of cultural, national and linguistic identities.

Copyright of Paradigma is the property of Universidad Pedagogica Experimental Libertador and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper presents the results of an analysis of trends in the development of the information ecosystem of open science based on the study of the practices of the main actors (research and educational organizations, publishers, sponsors of scientific research, and libraries), the dynamics of the number and prevalence of open access publications by fields of knowledge, scientific institutions and countries. Areas of development of the open information space of Russian science are identified. [ABSTRACT FROM AUTHOR]

The aim of the study is to analyze the features of management of printing enterprises, to give recommendations for business development. The significance of the printing industry in the publishing and printing complex for the formation of the intellectual capital of the nation, the development of a democratic humane and progressive society is substantiated. The factors determining the spread of small business in printing were revealed. They are related to the peculiarities of the consumer market, which requires a wide geography of supplies and personalized orders; to the development of scientific and technological progress, the result of which is the invention of less capital-intensive technologies; to the state policy focused on the stimulation of small business development. The relevance of the business model of cooperation in the publishing and printing complex at the international level has been proved. Its appropriateness is due to the small size of the domestic market, the lack of funding sources for innovation, the undeveloped domestic material and technical base. Integration is also relevant on the domestic market. It can be implemented by concluding long-term contracts with advertising agencies and IT specialists to offer multimedia publications and printed products with augmented reality that are in demand on the market. It was found that in conditions of high competitive pressure enterprises need to improve the level of service. This requires improvements in logistics process management and marketing communication policy. Delivery efficiency and attention to individual customer needs become critical. The desire to effectively build relationships with customers stimulates the introduction of CRM-systems. Enterprise management at the planning stage should take into account the high complexity of mastering employees CRM-systems. Understanding the strategic importance of spending time and resources on mastering new technologies and on personnel development provides synergy for the entire production system, promotes self-improvement of employees, their desire for continuous progress and, finally, increases their job satisfaction. International benchmarking is relevant to improve the management of printing companies. The authors identified funding for training of talented youth, certification of production according to international quality standards, priority of investment in innovation, search for new market niches, and strengthening of inter-sector cooperation as priorities.

There is a noticeable paucity of recently published research on the roles and responsibilities of peer reviewers for international journals. Concurrently, the pool of these peer reviewers is decreasing. Using a narrative research method developed by the author, this study questioned these roles and responsibilities through the author’s assessment in reviewing for five publishing houses July–December 2022, in comparison with two recent studies regarding peer review, and the guidelines of the five publishing houses. What should be most important in peer review is found discrepant among the author, those judging peer review in these publications, and the five publishing houses. Furthermore, efforts to increase the pool of peer reviewers are identified as ineffective because they focus on the reviewer qua reviewer, rather than on their primary role as researchers. To improve consistency, authors have regularly called for peer review training. Yet, this advice neglects to recognize the efforts of journals in making their particular requirements for peer review clear, comprehensive and readily accessible. Consequently, rather than peer reviewers being trained and rewarded as peer reviewers, journals are advised to make peer review a requirement for research publication, and their guidelines necessary reading and advice to follow for peer reviewers.

This research intends to perform a situation analysis of the Spanish publishing sector to see to what extent private publishing companies adequately interpret market signals and adapt to them. The study raises several questions for the Spanish publishing market: first, how is the price elasticity of the sale of copies?; second, what impact does the greater or lesser number of private publishers have on the sale of copies?; third, how does the sale of copies condition the evolution of the average print run?; and fourth, what impact does reading habit have on issue sales? The analysis carried out concludes: firstly, that the sale of copies is a price-elastic function to the price of books; second, that the greater the number of publishing agents, the higher the level of book sales; thirdly, those publishing companies adapt the average print runs per title in a period based on the copies sold on the market in the previous period and, finally, fourthly, the existence of a positive and direct relationship between the copy sales and the number of regular readers. Spanish publishers face digital transformation -and changes in their respective business models-, without losing sight of the variables studied that act as driving forces for their behavior and design their strategy in the market. [ABSTRACT FROM AUTHOR]

Starting from a recent work by Francesca Davida Pizzigoni, this contribution intends to start a reflection on the analysis of the children's production of the Turin Catholic publishing house SEI, offering educational historians precious stimuli and suggestions in relation to both the specific type of texts object of the research, and, in a more general sense, the complex and articulated evolution of Italian society between the nineteenth and twentieth centuries in the plurality of its dimensions. [ABSTRACT FROM AUTHOR]

Copyright of Ciencia Política is the property of Universidad Nacional de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article’s aim is to give an overview of the e-books market in Poland, including some issues from the history and perspectives of its future development; to reveal the role of authors and bloggers in popularizing e-books and e-reading; to elucidate how preferences of Poles in e-books reading devices and their attitude towards electronic reading were changing; to analyse problems that publishers and e-books sellers face. The article is based on social interrogation data, works of researchers and Polish book market analysts. The period between 2009–2018 demonstrate the following main characteristics of the market: rapid changes in technology, necessary for creating e-books; changing habits of the Polish readers, the lack of systematized approach to e-books as new media and economic barriers such as rather high VAT rate for digital publications. The paper underlines also the role of individuals and their initiatives in shaping the broadband culture. The basic conclusion of the work is as follows: Polish e-books market is still at the stage of forming its main segments. This work novelty and theoretical significance is in exposing and characterizing tendencies of e-books market evolution in Poland. Practical significance of the work is in acknowledging the necessity of attracting publishers, librarians and researchers to solving problems of creation in the country a constantly renovated database of electronic editions, its accessibility by Pole users.

Compared to the Habsburg era, when Yiddish writings were hardly printed in Bukovina - due to the centralized policy of Vienna and the openness towards integration and assimilation on the part of numerous Bukovinian Jews, as well as because of the status of Yiddish as the language of uneducated Jews - the Yiddish printing industry, as well as the Yiddish libraries didn't develop until the early 1920s, simultaneously with the emergence of national identity concepts. This paper is based on descriptive research and discusses the importance of these institutions in shaping trajectories of cultural, national and linguistic identities. [ABSTRACT FROM AUTHOR]

In the 1990s a research team of Polska Bibliografia Literacka [Polish Literary Bibliography] registered samizdat print material from the era 1976-1989. Kandziora, who was part of the team, now reflects on the new insights afforded by the project. The bibliographers demonstrated how samizdat printing evolved into a mature publishing market. He outlines the styles associated with different journals and generations contesting the system and proposes an appropriate periodisation. Kandziora also questions the image of underground publishing as a hermetic system and proposes to describe it both as a sphere of literary values and of works that transgress the division between official and underground publishing, but also as a space in which new, liminal genre forms emerged, destabilising the boundaries of traditional literariness. [ABSTRACT FROM AUTHOR]

Many famous intellectuals, artists and writers stress various positive aspects of reading. Scientific research in medicine and psychology also prove the positive outcomes of reading. Therefore, it is not a surprise that books are highly valued by societies. Nevertheless, book reading seems to be a rarity in some societies. Although reading is beneficial, the book market is not flourishing in many countries, including Romania. The present paper sets a framework for developing marketing strategies that could be used by Romanian publishers to attract more readers. The methodology comprises two parts. A first section is dedicated to the Romanian book market. Investigating its specificity helps us pinpoint the references for successful marketing strategies. The second part is based on the analysis of the scarce literature on marketing in the book industry in order to identify key aspects and vulnerabilities of marketing strategy in this sector.

Anne in Swedish. How the Spirit of the Age and Production Terms Influence the Protagonist’s Character Traits in Swedish Translations and Adaptations of Anne of Green Gables L.M. Montgomery’s Anne of Green Gables (1908) has received much academic interest. Drawing on related research on the novel and its Swedish editions, my article investigates how the variation in the Swedish versions influences the characterization of Anne 1909–2018. My study acknowledges the feminist view within translation studies as expressed by Sherry Simon, and uses Norman Fairclough’s linguistic model for contextualization. The primary material consists of Montgomery’s original text, the translations and adaptations by Karin Jensen, Aslög Davidson, Margareta Sjögren-Olsson, and Christina Westman as well as correspondence between the publishing houses and translators. Further, I have interviewed Westman and corresponded with her publisher. The texts are analysed regarding omissions and additions. On a micro-level, all active verbs where Anne is the grammatical subject are analysed. My results show that all editions give prominence to Anne’s academic ambition. A major finding is that the 1941 and 1962 versions increase Anne’s ambition by using more active verbs and stronger expressions. Westman’s 2018 edition, however, is a subtle revision of the first Swedish translation, with the result that Anne’s ambition is diminished again. Despite girls and women having gained more freedom over the last 100 years, the latest edition thereby interrupts the tendency to stress Anne’s ambition. This is understood as a result of clashing discursive and social norms. On the other hand, the emphasis on Anne’s ambition in the 1941 and 1962 editions comes with a cost of religious, moral, intellectual, and emotional aspects, creating a one-dimensional Anne.

Ignacio Boix y Blay was a bookseller, printer and editor who displayed an intense activity during the second third of the 19th Century, mainly in Spain, but also in some strategic points of its overseas territories and Europe. Boix is a paradigmatic exponent of the modern Spanish publishing and typographic market, in a transitional stage between the ancient guild practices of the Old Regime and the creation of the new modern literary market. In fact, he is present in almost any exploration on the 19th Century book publishing and printing; however, no comprehensive study on the topic has been conducted so far and the scattered information available about him is insufficient to understand the scope of this figure. To fill that gap, a journey through the biographical, editorial and investing trajectory of Boix is offered through hemerographic, archival and bibliographical research. The aim of this study is to place Boix on the map of the 19th Century Hispanic edition.

The demanding promotion of university professors is being taken advantage of by international publishers to develop a fast business, that is framed in supposedly fraudulent activities of apparently scientific magazines, but without impact indexes that some experts already qualify as "epidemic" (García-Puente, 2019) and "plague" (Silva, 2016). This research uses the mystery client technique (Morena, 2013) to respond to an intentional sample of call for papers (CFP) submitted to researchers between January and April 2020, with a previously published article, that was intentionally altered to appear to be a scientific paper, but which violates the guidelines of originality and rigor: the order of the paragraphs is altered and translated into English with DeepL, without subsequent monitoring. During the period, 98 PICs were received and 38 submissions were made. The results are eloquent: none has been rejected, and within an average of 6 days 17 publication acceptances are confirmed. In all cases, payment is requested in advance. The article allows us to identify the profile of the journals, their recruitment strategies, the use of claims of: indexing, ethical standards and peer review and the naming strategies to simulate international prestige. [ABSTRACT FROM AUTHOR]

This article examines an event that emerged in a literary field situated in a peripheral national space and later expanded to Latin America, North America, Europe, Asia and Africa: the inception of the cartoneras or cardboard publishing houses. The singularity of this movement is due to the shaping of a new object: the “cartonero book”. These cardboard publishing projects help dismantle the hegemonic circuits of both the production and the circulation of books. They have a great impact not only in the literary and the editorial fields but also in the academic and the scientific fields. This paper first characterises the Eloísa Cartonera project, the first cardboard publishing house created in Argentina en 2003. Secondly, the paper will describe the effects of this project in the national, regional and transnational circuits. Finally, we show why we can consider these effects as nanointerventions in the making of World Literature. [ABSTRACT FROM AUTHOR]

The so-called Velvet Revolution in 1989 brought, among other social transformations, turbulent changes in the music industry. This study examines the changes in music publishing during the transition from the late state socialism of the second half of the 1980s to the post-socialism of the early 1990s. The main focus is on the release of music bands that were somehow suppressed or otherwise restricted during the normalisation period. The text concentrates particularly on the emergence of new major music labels in the early 1990s, which quickly brought a new dynamic to the liberalised market. It also examines the business strategies of these companies and the music industry activities of their founders, and any resulting factors after the Velvet Revolution. [ABSTRACT FROM AUTHOR]

The paper addresses the process of postcommunist denationalization by focusing on the privatization of cultural institutions, as it occurred in the case of major Romanian publishing houses in recent decades (Editura Politică/ Humanitas, Univers, Minerva, etc.). Our approach acknowledges the leading role of humanist intellectuals in launching and legitimizing devices of privatization immediately after 1989, a curious phenomenon which reasserted the larger pattern of literature-centrism developed in the former socialist cultures. These intellectuals; enthusiastic siding with principles of market capitalism, from their new positions of book publishers and cultural managers, paved the way for the rapid implementation of neoliberal policies. At the same time, leading the process of privatization helped these intellectual groups gain the upper hand in the public narrative on main ideological topics, such as the memory of communism, the interwar far right, and the path towards Westernization. Our analysis traces several empirical stages of this particular privatization of culture: 1) the legislative frame of denationalization and market liberalization; 2) the publishing policies and the promotion of certain book collections; 3) the dissemination of anticommunism that enabled publishing houses themselves to serve as political platforms. Overall, we aim to explain how this intellectual enterprise failed to ensure direct economic and cultural profits but was spectacularly successful in establishing a long-term recipe for neoliberal restructuring in several areas of society. [ABSTRACT FROM AUTHOR]

This paper highlights the characteristics that have created a fighter for freedom. The study analyses the main works of Brenan and their publishing houses. Brenan had fought against the authoritarianism of his father and social class to choose a life on his own. Thus, he decided to become a writer. Brenan was in Spain when the Spanish Civil War broke out in 1936 and he had to return to England. The military uprising had made him committed to the Republican Cause. He analysed the background of this war in "The Spanish Labyrinth" (1943). Later, he wrote "The Literature of the Spanish People" (1951). Accordingly, Brenan's reputation as a Hispanist was established and was offered the "Alfonso XIII Chair of Spanish" at Oxford, but he refused the proposal. In 1949, Brenan toured Spain and searched Lorca's grave, then he penned "The Face of Spain" (1950). In 1953, despite his controversial publications, Brenan was allowed to settle in his villa in Málaga, Spain. Here, Brenan's myth was born in his autobiographical work "South from Granada" (1957): a young man who leaves the enslaving modern society and seeks his way in the mountains. "The Spanish Labyrinth" was translated into Spanish by Ruedo Ibérico (1962) and "The Literature of the Spanish People" by Losada (1958). Both publishing houses were owned by professionals and intellectuals sympathetic to the Republican Cause who were in exile. Brenan agrees with a pro-democracy and anti-communist Anglo-American discourse within the context of the Cold War and next to the Congress for Cultural Freedom. Brenan's books were banned in Spain, but they were a cry for freedom against Francoist censorship and seed for other researchers. Brenan came to represent a way of liberation. Brenan's fight is alive on the twenty-first century web. [ABSTRACT FROM AUTHOR]

The content analysis method is an essential tool to identify the various ideological positions of publishing houses as regards the manifest and latent content in their textbooks. In this paper, this method is described and used in order to inquire about the links between the hidden curriculum as a gender device (Da Silva, 1995, 2001a, 2001b) and the reproduction and/or possible transformations, total or partial, of the roles historically assigned to gender based on the "biological" sex in the images in primary level English coursebooks made in Argentina. The results show that, despite the legal progress in gender and sexuality made between 2006 and 2012, the occupations of women presented in the images do not tend to multiply and diversify, nor do they accompany the professionalization of women. The images still show women in traditional and predominant roles, this reflecting a social reality that would persist almost immutable. However, certain categories analyzed reflect a greater equality between men and women; others show relative equality; while others suggest inequality in its omission. [ABSTRACT FROM AUTHOR]

Copyright of Medien & Kommunikationswissenschaft is the property of Nomos Verlagsgesellschaft mbH & Co. KG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of the present article is to identify the social and cultural value of Public Relations in the Romanian book sector. Our approach overpasses the functionalist perspective of Public Relations as an organizational discipline and considers Public Relations as a discipline that institutionalizes relationships and discourses that are commonly practiced in the society by mutual and tacit agreement. We investigate the current communication practices used by three Romanian publishing houses in order to generate and to increase the symbolic value of the book. In order to analyze the uses and practices of Public Relations of generating literary sociability at the level of Romanian society, we analysed the communication management through owned new media (websites, blogs, Facebook) that three of the publishing houses in Romania have developed since their foundation. We analyzed the conversational competency in the online environment, using a complex methodology: starting from three Romanian publishing houses, selected on the basis of dimension, financial capacity and consumer perception of reputation, we have analyzed the content produced on the main owned-media channels used for public communication (websites, blogs, social media pages and accounts – Facebook, Twitter) between June – October 2014. We also analyzed the quality of interaction, by taking into account the number of positive reactions to a post, the number of replies and the number of comments.

As they operate in an increasingly turbulent environment, modern organizations have toorganize their activity in such a way that they meet the needs of their target audience as well, asquicker and as appropriate as possible, that they meet the consumers’ demand and that theyachieve a profitable and positively perceived existence. Alongside other categories of goods andservices suppliers, publishing houses are organizations that operate in an intensely competitivemarket. Through their specifics, publishing houses target specific categories of audience, not onlyinstitutions and enterprises (such as: public and private libraries, educational institutions, othertypes of cultural institutions etc.), but also individuals. Consequently, publishing houses have todesign, target and promote their offer so that they meet the demand for this specific type of culturalconsumption in an appropriate manner. The purpose of this paper is to present the main techniquesand tools used by publishing houses to implement communicational marketing activities.

Between 19-22 April 2018, in Chișinău, took place the 22nd edition of the International Children's and Youth Book Fair of the Republic of Moldova. The event was organized by the "Ion Creangă" National Library for Children. The objectives were: supporting publishing and dissemination of books for children and youth, promoting of book with a high artistic level and supporting those contributing to create and edit publications for children. Over 150 publishers and representatives of several countries attended the event. During the book fair, the International Conference "Library and Children's Reading: Current Challenges" was also organized, at which representatives of the National Library of Romania participated with two proffesional papers. [ABSTRACT FROM AUTHOR]

This research aims to identify the evolution and trends of the Spanish publishing sector. For this purpose, firstly, official statistical sources available on the publishing market and reading habits will be used, from which will be obtained: a) the necessary data for their statistical treatment, and b) an answer to whether the Spanish private publishing sector adapts adequately to market changes. The work raises several questions for this market: a) how is the price elasticity of the sale of copies? b) What impact does the greater or lesser number of private publishers have on the sale of copies? c) How does the sale of copies determine the evolution of the average print run?, and d) what impact does the habit of reading have on sales of copies? [ABSTRACT FROM AUTHOR]

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