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The diploma thesis "Analysis of communication of alcohol producers on social media" deals with marketing communication of alcohol producers on social media. Examines the period from 1/1/2020 to 12/31/2021. The thesis aims to map the marketing communication of alcohol producers on social media in depth, and at the same time to create a sufficiently broad context in which the results can be presented. The topic of alcohol marketing on social media is currently important because it can contribute to the formation of alcohol habits or create obstacles for alcohol consumers who are trying to reduce their consumption. The first part of the thesis establishes the theoretical basis of marketing on social media and legal regulations on alcohol advertisements. The second part of the thesis contains mixed research, which includes both quantitative and qualitative research methods. The results of each method are first interpreted separately and then the results of both researches are combined in the conclusion and presented together.

This thesis deals with the analysis of the brewing industry with regard to minibreweries and the development of the brewing industry since 2015 in the South Bohemia region. The literary research is focuses mainly on the basic terms connected with brewery, the history of beer brewing, the division of beers and breweries and the methods of brewing beer. The work describes the main differences between large breweries and minibreweries and their advantages and disadvantages. The analytical part is devoted to selected breweries and minibreweries in the South Bohemia region, which is characterized in the work. Furthermore, selected breweries and their history, current state methods of brewing beer and their products are described. An essential part of the work are graphs, tables and pictures, which provide better clarity and presentation of data in the field of research.

The aim of the diploma thesis is to create a business plan - building a mini-brewery. The work is divided into two parts. The first part contains the definition of basic concepts that are used to compile a business plan. Partial factors and analyzes are described here, which should be included in the final document. In the practical part, these methods are applied to create your own business plan.

The subject of the diploma thesis was to characterize consumers and their satisfaction with the products of the brewing industry, focusing on microbreweries. At the beginning of the thesis the situation on the local market is described and the literary research explains terms such as consumer, satisfaction, measurement of satisfaction and also the brewing industry with a focus on microbreweries. In the practical part of research was realized by the method of questionnaire survey and in the second part by blind tasting. The main objective was to find out consumers' view of the brewing industry and microbreweries. In recent years, the trend of small and domestic breweries has increased in the Czech republic and their numbers are growing by dozens each year. It differs a lot from large industrial breweries, because the smaller amount of production makes possible to produce special types of beer. This is tempting at microbreweries, specialty beers and their possible flavors, other beer brewing technologies and a homely approach.

This thesis work is aimed at the meaning of excursion in teaching biology at secondary vocational school for thematic complex of microbiology. The topic of microbiology is not attractive for students of secondary vocational school and it is very important to find out what the impact of the excursion will be on the knowledge of students who will participate on the excursion Part of this work is evaluation of excursion as an alternative method of teaching and its overall importance in the teaching of biology. Diploma thesis work brings an overview how the individual stages of the excursion should theoretically look like. It provides list of institutions and factories which may be asked for microbiology excursion in practice. Next part includes completely described excursion in brewery U Fleků including preparation realization and evaluation. Excursion was taken by two classes of different fields with identical pre concept of their studies. Part of the school phase of the excursion is testing students in the form of pre test with the knowledge of microbiology theme, particularly beer production and yeasting process. It is followed by excursion part of brewery and at the end comes diagnostic school part when the students will be again tested in the form of post test. At the end of this work there are...

This bachelor thesis describes changes in the brewing industry after the political changes in 1989. The first part of the thesis describes the history of brewing in our territory. A crucial part of this thesis is focused on the changes and development after the 1989 and aims at the state breweries, national breweries, and microbreweries. Next part of the thesis describes changes attached to breweries after the European Union admission. Part of the thesis is also a practical experiment from the field of nutrition and fertilization of barley and their impact on the yield and quality of grain determined for malting purposes. The final part of the thesis is devoted to raw materials needed for the production of beer and consumption of beer in the Czech Republic.

The topic of this bachelor's thesis is strategic analysis of company Pivovar Vysoký Chlumec a.s. The main targets of this thesis are analysis of company's position and try to recommend some suggestions to the future with some tools of strategic analysis, which should help for develop the company. For the evaluation of actual position will be used methods like PEST analysis, Porter model of 5 forces, VRIO analysis, financial analysis and SWOT analysis that summarize the whole strategic analysis. On the basis of the SWOT analysis there will be formulated the strategic recommendation for the future that should help the company in the beer market. These strategies can be also an inspiration for management and their plans for developing the company.

This diploma thesis deals with the findings of the existence an impact of the Protected Geographical Indication Czech beer on the economic situation of breweries in the Czech Republic. The theoretical part, which precedes the actual findings, is devoted to the description of company's performance in terms of financial management, methods of measurement and the topic of protected designations at European Union level, focusing on the Protected Geographical Indication Czech beer. The main research has been made by using the data of the financial analysis of breweries which owns the permission to use the Protected Geographical Indication Czech beer. These findings are based on the evaluation of selected classical indicators and modern indicator economic value added and further through the implementation of the primary exploration on the producers part by using the questionnaire survey. These results are subsequently compared. The overall conclusion of this thesis shows that the Protected Geographical Indication Czech beer does not affect the economic situation of breweries in the Czech Republic.

This Master's Thesis analyses communication strategies of featured Czech large breweries and focuses on their target groups, media mixes and especially the creativity and originality of their communication activities. The hypothesis being verified is that Czech large breweries do not produce extraordinarily creative campaigns with strong and interesting idea and that all of them communicate in the very similar way. The theoretical part of the Thesis focuses on the brewery situation in the Czech Republic and its meaning for the Czech society as well as on the theory of communication, marketing communication, communication strategy and advertising. The practical part analyses and compares the communication strategies of featured Czech large breweries demonstrated on specific advertising campaigns. The Master's Thesis is concluded with the summary and evaluation of the communication strategies.

The present thesis is based on actual data provided by the employees of the Zubr Brewery and it focuses on production optimization, aiming to maximize yearly profit while taking into account various limitations defined in advance. A convenient tool for determining the optimum yearly production of individual products is linear programming. For the purposes of this thesis, the production planning problem is utilized. An economic model was constructed on the basis of available data and -- after several essential calculation tasks -- a mathematical model was established, which was subsequently calculated using Microsoft Excel and its Solver functionality. Finally, the resultant values were interpreted. Apart from the analysis per se, the first two chapters explain the concept of linear programming and briefly introduce the Zubr Brewery, its products and its technology of brewing.

Martinů, B.: The analysis of the beer industry in the Czech republic. Diploma thesis. Brno, 2014. This thesis describes the dimension and the development of the brewery sector in the Czech Republic according to the selected indicators. The theoretical part defines the development of the agrarian sector with a focus on the issues shaping the economic context of agribusiness. It also deals with the definition of an agricultural market and the characteristics of the food sector. And last but not least, the thesis describes critical connections and historical context of the development of the brewing industry. The work identifies the fundamental factors shaping brewery industry in the Czech Republic and in particular the development of this sector, with an evaluation of the changes that occur the analyzed period, with a description of causation. The work focuses on the factors conditioning the existence and successful functioning of the Czech brewery industry, such as the volume of beer produced, the number of breweries, consumption and foreign trade. The remaining part of the thesis analyzes the individual determinants of the market structure and follows up the categorization of the Czech breweries, the differences in their production and market strategies, such as concentration, entry barriers or competition strategies, and it is here where the whole commodity vertical of the beer production is defined. The gained knowledge can be further used to estimate the future development of the Czech brewery industry and also to anticipate the changes that may occur in this sector.

The thesis is focused on the study of the recovery of selected rural farmhouse in the village Kobeřice at Brno in the South Moravian Region. It is suggested that the fundamental design, layout, technological and operational solutions object. In this work, one solution is designed so that the sound use of resources, protection of the environment, waste management, but also respect local rural architecture, reflecting trends in contemporary rural development and agriculture. While processing is based on information collected in the field, tutorials, knowledge processors from literature, the web and other sources. The thesis also includes photographic and graphic documentation including external visualization object.

The aim of this thesis is to estimate the value of company Rodinný pivovar BERNARD a.s. for owners using the income approach at the date of 31st December 2013. The thesis is divided into two parts - theoretical and practical part. The theoretical part describes the methods and procedures of valuation. The practical part consists of the company profile, strategic analysis, financial analysis, financial plan and the final valuation of the company. Analysis of the previous development of the company is conducted for the period 2009 - 2013. The financial plan was drawn up for the period 2014 - 2018. Company was valued using discounted cash flow method in the variant of free cash flow to the firm. At the end of the thesis there was carried out valuation by the book value method for purposes of comparison with the valuation made by discounted cash flow method.

Příspěvek se snaží stručně pospat historické souvislosti vývoje pivovarnictví na území Čech, Moravy a Slezska. Zachytit důležité historické milníky, které ovlivnili vývoj architektury a stavitelství pivovarských objektu od jejího počátku až do současnosti. This thesis attempts to briefly describe historical context and evolution of brewery architecture in the Czech, Moravian and Silesian countries. Focused on the main milestones, which affected development of brewing architecture from beginning’s to the present.

The main objective of this thesis is to evaluate financial health of the DUDÁK - Burghers' Brewery Strakonice, a.s. between 2009 and 2013. The theoretical part presents basic aspects of financial analysis and its methods and tools which are used in the practical part. The practical part also includes description of the company and its history. Financial situation was analyzed using vertical and horizontal analysis of balance sheet and profit and loss statement, financial ratios, Du Pont analysis, indicator of economic value added and bankruptcy and creditworthy model.

The main aim of this work is the area of logistics and production management in brewery in Ceske Budejovice. The logistics processes (storage, reverse logistics, transportation system, etc.) and their advantages and disadvatages in the selected company were analyzed. Critical points were determined and solutions were designed, comparison and evaluation were carried out with the original condition. The work is based on the theoretical foundations of the subject, collected data from its own research and observations of the analyzed processes.

The main aim of this thesis is to analyze the brewery Poutník in terms of its foreign trade and possibilities for entering foreign markets. The first part provides the theoretical knowledge of foreign trade, forms of entry into foreign markets and possibilities of export support in the Czech Republic. In the main part there is a characteristic of the brewery Poutník, this part also contains the PEST analysis, the portfolio analysis, the characteristic of selected economic indicators and the SWOT analysis that is form of these analysis. The analysis of potential foreign markets is used in the next part. There are 3 selected states: Slovenia, Italy, Romania. The PEST analysis and the portfolio analysis are provided for each state. Possibilities of export support from the CzechTrade agency, Czech export bank and EGAP are also chosen. At the end of the thesis it was suggested suitable options of the entry to these markets.

This thesis focuses on all kinds of public house services in České Budějovice from the 16th to the 17th century. It describes the special status of publican guilds using guild instructions from different epoques and presents particular České Budějovice pubs and also a typology of these. The core topic of the thesis is the list of original brewing rights holding houses in which pubs were found and the introduction of important historical pubs, inns, or wine bars in the centre of České Budějovice. These introductions are accompanied by the names of the owners or the house signs as these were a typical symbol of pub establishments. Powered by TCPDF (www.tcpdf.org)

V dnešní době existuje na desítky pivovarů roztroušených po Čechách, Moravě a Slezsku, které stále hledají svoji novou budoucnost. Jsou to pivovary opuštěné nebo v soukromém vlastnictví a mnohé z nich chátrající bez zbytku naděje na obnovu. Nezbývá jich m Nowadays there are hundreds of breweries scattered throughout Bohemia, Moravia and Silesia, waiting for their new future. They are either abandoned or in private property. In the worst case they have been deteriorating with no hope of recovery. There are

The diploma thesis presents the analysis of brewery Samson; especially the work contains issues of logistics and warehouse management. The thesis is divided into some parts. Mostly there are the subjects in sphere of purchasing, production, sales, distribution, logistics, and warehouse economy. The main attention of diploma thesis was directed at possibility of store positions enlarging. Above all it is the question of roofed areas which are in absence. As following they are proposed the prospective answers of single defects in warehouse management and possible implementation of lean production. The end of the thesis is dedicated to complete conclusion of possible answers and their effect on warehouse management and the whole company.

This thesis deals with the financial analysis of the selected company from the perspective of an external analyst. The work is divided into theoretical and practical parts. In the theoretical section describes the methods and procedures for financial analysis. The practical part of the financial analysis of the selected company and the evaluation of the found results, including recommendations. It also includes intercompany evaluation. In the final part of the overall evaluation of the results of the financial analysis.

The goal of this bachelor's thesis is to analyze financial health of the brewery Heineken Česká republika, a.s. in the years 2007 to 2010. This thesis includes two parts -- the theoretical and the practical one. The first part deals with the characteristics of financial analysis and its individual methods that are used in the second one. The practical part involves basic information about the company and its history. This is followed by the financial analysis based on horizontal and vertical analysis, balance sheet rules, ratio indicators, economic value added and bankruptcy and standing models. This thesis also includes a cross-company comparison to the competitive brewery Budějovický Budvar, n.p.

Do dnešní doby je v České republice evidováno na 1400 objektů pivovarů a to jak funkčních nebo využívaných k jiným účelům, tak i opuštěných nebo zaniklých. Bohužel většina z nich jsou objekty opuštěné a chátrající. Důležité je jak se k těmto historickým budovám budeme stavět v budoucnosti. Využít tento neopakovatelný potenciál nebo nechat prostor pro nové? Jakým způsobem přistupovat k těmto stavbám? Jaké možnosti nám dávají a co potřebují? Příspěvek se snaží stručně charakterizovat a upozornit na mimořádné vlastnosti jedné velké skupiny výrobních budov, které se díky dramatickým změnám společnosti stala ohroženým druhem. Pokusit se nabídnout možnosti jak k těmto cenným stavbám přistupovat, aby zůstal zachován aspoň jejich charakter a atmosféra pro další generace. Until these days we have registered 1400 brewery facilities. In this list there are factories which are fully functional, used for another function, abandoned or completely vanished. Unfortunately most of them are ruins or completely destroyed. Important thing is how we will treat with these structures in the future. Will we use this unique potential, or leave this place for a new function? Which way we can choose? What is the potential of these buildings and what they need? This article tries to briefly describe and highlight the extraordinary qualities of a large group of industrial buildings which due to dramatic changes in society became endangered.

This diploma thesis deals with the valuation of the brewery Primátor as at the 1st January 2010. This company was sold to the company LIF, a.s. by the former owner, city of Náchod in the spring 2009 as a company with low rentability and with financial problems caused by inefficient projects of the city, which were realized by the brewery and which weren't connected with the core business of the company, with the brewing. The main purpose of this work is to find the value of brewery after one year production connected wholly with the brewing under the new owner without the financial burden of the city. The value will be compared with the price realized during the transaction of sale. The reason of the comparison is to evaluate the adequacy of this price payed for the brewery.

The goal of this thesis is to analyze and evaluate the financial health of the joint-stock company Vysoký Chlumec Brewery between the years 2006 and 2010. The work is divided into two main parts. The theoretical part describes the nature and selected tools of financial analysis. These are afterwards in the practical part applied on the selected company and commented on their outputs. Specifically, the methods of financial analysis are absolute, financial and differential ratios, balance rules, economic value added and three representatives of the bankruptcy models. My effort in this thesis is to map the fundamental factors that affected the financial position of the join-stock company Vysoký Chlumec Brewery within a defined period, from the view of an external analyst.

This diploma thesis deals with the valuation of company Pivovar Litovel a.s. (a Czech brewery) at the 1st January 2010. During years 2008 and 2009 there was an offer made by the international brewery group Heineken, to buy Pivovar Litovel a.s. along with the other 2 breweries in PMS Přerov group . The offer however, was with no further explanation rejected by the main shareholder - PMS Přerov. Therefore the purpose of this diploma thesis is to determine the value which would have been offered for Pivovar Litovel a.s. at the 1st January 2010 by Heineken group and, using new data, to find out, wheather this action was or was not beneficial from the financial point of view.

The objective of the thesis is to estimate value of Rodinný pivovar BERNARD a.s. as to the date of 31st December 2011. The thesis consists of two parts theoretical and application. The theoretical part describes applied methods and approaches while the application part includes company profile, strategic analysis, financial analysis, value drivers prognosis, financial planning and final valuation. The company is valued using the DCF Entity method.

The thesis provides financial and strategic analysis of the brewery Pivovar Svijany a.s. as a basis for subsequent valuation of the company. It provides a basis for choosing appropriate valuation methods and data for their subsequent application. The thesis is divided into four parts; the first part provides basic information about the company, its history and its activities. The second part analyses the financial health of the company by financial statement analysis and ratios analysis. The results of the company are then compared with competitors in the same industry. The third part is devoted to strategic analysis; it defines the relevant market in terms of volume and values. It provides alternative forecast scenarios of market development. It arrives to the projections of revenues of Svijany by synthesis and analysis of market forecasts and forecasts of competitive power. The final section summarizes the results of financial and strategic analysis.

The goal of this thesis is to decribe brewery in Havlíčkův Brod, discover and clearly characterize instruments of the marketing mix. On the base of known information present situation in brewery will be set up. If it is need, helpful recommendation will be made.

Bachelor thesis is focused on evaluating financial situation of company Rodinný pivovar BERNARD, a.s. in period of years 2004-2009. Theoretical part introduces methods, models and techniques applied in practical part. Thesis also contains company introduction and information about brewery market in the Czech Republic. Practical part analyses financial statements, evaluates their progress and compares available values using financial ratios. Calculation of economical value added is included as well as analysis of results acquired from used prediction models.

To create strategic (external and internal) analysis of Pivovar Ježek Jihlava is main goal of thesis. After this analysis to formulate strategy for future development of this company.

This diploma thesis deals with the evaluation of the competitiveness of selected company. I used strategic analysis to evaluate the position of the Family brewery Bernard in the market. I assessed the external environment by STEP analysis and Porter´s model and internal environment by analysis of results in functional areas. Questionannire survey is part of the analysis. SWOT analysis was used for overall assessment of the competitiveness. In the last part, there are the suggestions and recommendations for suitable strategy on the market.

The objective of the thesis is to estimate the value of Rodinný pivovar BERNARD a. s., a small brewery based in Humpolec, Czech Republic, as of 31th December 2010. The thesis consists of two parts. The theoretical parts describes applied methods and approaches, the application part includes company profile, strategic analysis, financial analysis, analysis and prognosis of value drivers, financial plan and final valuation. The company was valued using the DCF Entity method.

Bachelor thesis "Financial Analysis of Pilsner Urquell, Inc." is composed into two sections. First part, is methodical part, which describes methods of financial analysis used in this assignment. The second part, is the implemention of the methods described in the first section with real world examples by using comparison approach; and comparing the subject company to it's peers within the same industry. Final part, concludes the analysis by presenting overall results, and includes recommendation for improving financial health of the company.

The primary aim of my thesis is to work out a strategic analysis of the brewery Svijany. The work shows the theoretical ways, that should help to find strategic and financial position of the company in the terms of the branch and the company itself. The conclusion of the thesis includes recommendations of focus of company's next activity that I advice.

The graduation thesis deals with the use of logistics in the brewery Pivovar Protivín a. s. The paper presents a view of the current situation of Czech breweries in the Czech Republic as well as in the world. It maps the trends of recent years in the brewing industry and shows how Czech breweries have faced up the economic crisis. The results of Pivovar Protivín are presented and compared with the results of Svijany brewery. The distribution of Protivín brewery products is analyzed. Based on the analysis, the time frame of beer delivery to customers is made. Further on, the questions of the packaging management in Protivín brewery are dealt with. Breweries are specific for complex and expensive reverse logistics of returnable packaging. The question whether producing beer in PET bottles would be appropriate for Protivín brewery is studied. Determining the level of services provided for brewery customers is examined. According to the results presented here, the greatest demands on services provided by breweries appeared to be those by the customers in gastronomy sphere. Based on the questionnaire investigation, the standards in providing brewing services were set together. Finally, I suggested possible improvements that should lead to cost savings, greater flexibility of operations and competitive advantages for the Protivín brewery as well as for the whole K Brewery Group.

The bachelor thesis deals with the export strategy of the Pilsner Urquell brewery. In the theoretical part there are mentioned some steps, which are generally an important part of a company's preliminary before entering the international markets. The practical part is presented by the Pilsner Urquell Brewery and its activities abroad. The analysis of local beer markets and the strategy of the brand Pilsner Urquell is shown on the example of Spain and Sweden.

The thesis consists of a business valuation of BERNARD Family Brewery, a brewery headquartered in the town of Humpolec and belonging to a group of several smaller breweries (related to its size). In 2001, top management decided to finance its company growth through venture capital. The main objective of this thesis is to indicate the market value as of 1/1/2009 by utilizing appraisement measures in accordance with International Valuation Standards (IVS). The business valuation is primarily determined using two well-known valuation approaches - adjusted present value method (based on income analysis) and comparable companies analysis (based on market analysis). In addition, the use of advanced statistics is applied when needed. The purpose of this assessment is to find an appropriate value for owners and other third-party stakeholders. In order to provide a full range of understanding, the paper consists of six main parts that involve a company profile, strategic analysis, financial analysis, value drivers, financial plan and a final valuation. Further, all these parts are split up into few sections.