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The use of logistics in a manufacturing company
- Publication Year :
- 2009
-
Abstract
- The graduation thesis deals with the use of logistics in the brewery Pivovar Protivín a. s. The paper presents a view of the current situation of Czech breweries in the Czech Republic as well as in the world. It maps the trends of recent years in the brewing industry and shows how Czech breweries have faced up the economic crisis. The results of Pivovar Protivín are presented and compared with the results of Svijany brewery. The distribution of Protivín brewery products is analyzed. Based on the analysis, the time frame of beer delivery to customers is made. Further on, the questions of the packaging management in Protivín brewery are dealt with. Breweries are specific for complex and expensive reverse logistics of returnable packaging. The question whether producing beer in PET bottles would be appropriate for Protivín brewery is studied. Determining the level of services provided for brewery customers is examined. According to the results presented here, the greatest demands on services provided by breweries appeared to be those by the customers in gastronomy sphere. Based on the questionnaire investigation, the standards in providing brewing services were set together. Finally, I suggested possible improvements that should lead to cost savings, greater flexibility of operations and competitive advantages for the Protivín brewery as well as for the whole K Brewery Group.
- Subjects :
- zákaznický servis
pivovar
time frame
horizontal integration
trends in the brewing industry
obchodní partnerství
PET lahev
pozice českých pivovarů
Logistics
returnable packaging
customer services
competitive advantage
storage
beer
vertikální integrace
časový snímek
vertical integration
a disharmony between marketing and logistics
konkurenční výhoda
brewery
spidergraf distribuce
disposable packaging
smlouvy s odběrateli
jednorázové obaly
reverse logistics
vratné obaly
contracts with customers
spotřeba piva
franchise
beer consumption
franchisa
zpětná logistika
rozpor mezi marketingem a logistikou
spider graph
Logistika
the position of Czech breweries
business partnership
skladování
trendy v pivovarnictví
PET bottles
distribution
pivo
horizontální integrace
benchmarking
drinks consumption
competition
vztahy s odběrateli
konkurence
CRM
customer contract
distribuce
customer service
informační tok
information flow
customer relationship
company strategy
distribution systems
material flow
spotřeba nápojů
strategie podniku
materiálový tok
Subjects
Details
- Language :
- Czech
- Database :
- OpenAIRE
- Accession number :
- edsair.dedup.wf.001..98f56ad029538bc8d446fdfb33b7baf2