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This study is devoted to the study of the implementation features of derivational mechanisms for modeling occasional vocabulary in the Russian-language media space. On the example of language units, which include the prepositive component de-, the semantic and grammatical features of occasional units implemented in the current media space are established. The material for the study was the texts of electronic newspapers, magazines, news agencies for the period from 2020 to the present, as well as forums, chats, blogs, political illustrations related to research topics. As a result of the study, a wide range of language units with a prepositive component de- was established, expanding their meaning in the texts of modern media. Thematic groups are identified and described, thematic groups organized by language units with the prepositive component de- are established, their contextual meaning and semantic-pragmatic features of implementation in the current media space are determined.

The article studies linguasemiotic features and functional meanings of precedent phenomena (PP) of the Soviet past through the prism of polycode representation in modern discursive space. The study is aimed at analyzing Soviet precedents of graphic design, sociocultural life, everyday life and gluttony in mass media communication. During pinpoint sampling of polycode units (Internet memes) from the Russian-language Internet segment, 500 texts that met the criterion of featuring a verbal or visual PP representative with the semantic component “Soviet, relating to the historical period of the USSR” were identified. The analysis of PP that implement media reflection of the cultural and historical heritage of the Soviet epoch was carried out based on semiotic, structural and semantic, intertextual, stylistic and discourse analyses. The features of updating the associative connection between the artistic and aesthetic design of polycode text and socio-cultural signs of the Soviet period have been established. The polycode nature of precedent references to the cinematic and musical heritage of the Soviet period is confirmed by the presence of both verbalized elements (names, titles) and non-verbal (audio fragments, captions and visual images); the discursive PP actualization is presented in reminiscent and allusive formats. Text examples demonstrate the dominance of a visual precedent image, appealing to gluttony perceptions and mediated by the context of the past or the era of the Soviet Union. Two models of encoding PP related to Soviet everyday life have been established: the retrospective one (reliance on visual representatives of archaism and verbal temporality representatives) and the axiological one (the verbal part of the message postulating the high quality of products produced in the USSR; visual elements act as a referential basis appealing to culturally specific precedent base).

Under the contemporary mediatization, the role of media figures in information processes has increased. Popular journalists and bloggers perform the functions of presenting and interpreting socially significant content, thus, competing for the attention and trust of the audience. The study of this role of media figures is of particular relevance, since the Russian media landscape, especially its online segment, is an open space in which actors promote different information agendas. The empirical study was conducted in Russia’s Central and Northwestern Federal Districts in April-June 2023. According to its results, the leading positions in the public trust ranking are taken by journalists and bloggers whose speeches are characterized by the state-patriotic orientation, but part of the audience seems to trust liberal content. The use of multidimensional classification procedures allowed the authors to identify some stable typological groups in the structure of the audience, differing in the set of trusted media figures, but groups that trust state-patriotic journalists and bloggers prevail. There are significant socialdemographic differences in the level of trust: journalists and bloggers with liberal orientations are supported mainly by young people, while journalists and bloggers with state-patriotic orientations - by representatives of the middle and older age groups. There is an increase in trust in liberal media as the financial situation of respondents improves. The authors also identified variables that increase the likelihood of trusting media figures: respondents’ ideological values; attitudes towards the Russian political system; the state support for democratic norms; perception of current social-economic issues. Social representations that correlate with trust in media figures reflect gaps in the “picture of the world” of certain social segments, which requires informed management decisions to consolidate society under the global challenges.

The article analyses media consumption trends in Ukraine in 2022-2024, a hugely difficult time for the nation during the full-scale invasion of Russia into Ukraine. During this time, both the consumers and the media had to adapt to new media conditions. The article analyzes the dynamics of media consumption in Ukraine during the last two years of the war in order to understand how extreme conditions in society affect the information environment, behavior, and psychological state of consumers. In the future, this will make it possible to develop effective strategies for media educational institutions and psychologists in shaping the conscious consumption of information and providing quality support to the individual in conditions of psychological crisis and emotional decline after contact with the media. The study’s results show that for the second year in a row, Ukrainians choose social networks and online media to receive news information. Telegram channels are leading. Moreover, conscious media consumption of Ukrainian and patriotic content is growing. The author emphasizes that the constant flow of news about war, shelling, misinformation, and propaganda exerts emotional pressure on consumers. Despite information overload, Ukrainians need quality and interesting content. In 2023, the consumption of entertainment programs, podcasts, and other formats that offer emotional enrichment to the consumer has increased significantly. Therefore, there is a growing need for psychological support and media programs to help consumers navigate the information space and support them with content in difficult times. Another important trend is the growing popularity of the concept of «ecological media consumption,» which involves conscious information selection, critical thinking, and minimizing the negative impact of media on the consumer’s mental health.

Purpose. The article examines the relevance of the Tuvan language in the media space from the point of view of Tuvan students today in order to determine the language preferences of Tuvan students in everyday communication; identify the language preferences of Tuvan students in the media space; assess the degree of awareness and interest of the studied regarding sources in the Tuvan language in the media space; clarify their position on the popularization of the Tuvan language in the media space. the media space. Different formulations of the concept of "media space" are considered. Method and methodology of study. The research is based on such methods as observation, content analysis of sources in the media space, a sociological method such as an online survey, as well as an analysis of the results obtained. Results. The results of a survey among Tuvan students are presented. It was found out that most of the studied group thinks and communicates in the Tuvan language, but there are also critically small proportions of those who do not use the Tuvan language at all. It was found out that the mixed use of both Russian and Tuvan languages prevails in the communication process. This is due to the Tuvan-Russian bilingualism rooted in the region. Today, Tuvan students are putting forward certain proposals to popularize the Tuvan language in the media space: advertising in Tuvan, entertainment content in Tuvan, video tutorials in Tuvan about the Motherland, development of mobile applications in Tuvan, and others. In general, the content in the Tuvan language in the media space is of interest to the majority of Tuvan students.

In modern conditions, one of the key concepts of the communication space is media, which actualises the dependence of the semiotic organisation of the text on the format properties of the communication channel. Accordingly, the tools for creating a media text, the method and medium of its dissemination in the communication space are undergoing transformation. The 'mosaicism' of the media environment is manifested in the change of the fundamental ideological guidelines and principles of creating a modern media message: the focus is shifting from the word to visualisation, sign, symbol, which are combined in a clip, fragmented presentation of information. The rapid development of interactive media and the creolisation of mass media discourse not only contribute to the creation of new cultural artefacts, but also new forms of precedent that require scientific understanding. The purpose of the study is to carry out a philosophical and cultural analysis of the phenomenon of precedent in the non-verbal practices of the contemporary media space. Research methodology: method of theoretical analysis, which allowed to present a scientific interpretation of precedent in the context of non-verbal practices of our time; descriptive method, which was used to describe the structural, semantic and functional features of the use of non-verbal precedent phenomena in the modern communication space; method of ontological analysis, which was used to study the essence and nature of precedent in the non-verbal dimension of the media space; hermeneutic method, which allowed to interpret and understand the f The generalisations presented in the article have led to the conclusion that the clip and 'mosaic' nature of the media environment actualises such non-verbal means of communication as visualisation, sign, symbol, which have reference, imperative, and set a model for the communicative act. It is proved that a precedent phenomenon of this order is distinguished from these phenomena by its special emotional and cognitive significance. In other words, attempts to differentiate this concept are based on the understanding and recognition of different degrees of 'rootedness' of a precedent text in the mind, and, consequently, different degrees of its culture-creating potential. The practical significance of the study is to substantiate the connection between the phenomenon of precedent in the non-verbal practices of modern mass media and the cognitive experience of the public consciousness. [ABSTRACT FROM AUTHOR]

The article is devoted to the study of the value conflict, which has a verbal embodiment, and in some cases it is impossible to distinguish it from a communicative (verbal, linguistic) conflict. The purpose of the article is to study the verbal embodiment of value conflict in the categories of linguoecology. Modern media abound with information about conflicts and serve as a platform for the struggle of some values with others. Common communicative benefit is that, when verbalizing conflict, the techniques of rhetorical argumentation prevail over dysphemization and invectives. All of the above determines the relevance of the article. Different linguistic units used in media discourse are considered as representatives of the conflict. For the first time, the article describes the means of representing axiological marked conflict in media space, taking into consideration the linguistic and pragmatic potential of units of different levels and its representation in media texts of different genres. Such a description contributes to the formation of skills for confident recognition of not only value problematics, but also the means of its representation in media texts, and as a result, the skills and abilities to create relevant professional media texts, diagnose media texts causing and reflecting axiologically marked, significant for linguistic culture conflicts. The novelty also lies in the study of standard and substandard units, neutral and expressive, nominative and tropeic ones, in common media text space, which can also contribute and determine the media education result, for example in creating impactful vivid media texts with an updated pragmatic effect. Media education and media literacy are mutually complementary. Predicting the language unit conflictogenicity in the media and skills to avoid it increase media literacy which is necessary for protection against cyberbullying, online fraud and other types of Internet threats. The empirical material is traditional media texts of topical issues related to different genres, posted on the official websites of media. Not only traditional linguistic descriptions and class stratification, but also elements of contextual and transformational analysis have been chosen as research methods. [ABSTRACT FROM AUTHOR]

The authors suggest introducing the concept "psychological media competence" into psychological terminology. It has become necessary because of the new demands on the professional abilities of an educational psychologist in the new conditions when human development and education are greatly mediated by the new digital media: the Internet and TV. The article stresses the importance of diagnosing the professional competence of a psychologist that enables him/her to understand the mechanisms of a personality's formation in a media environment; to define the psychological potential of media content: developing or destructive; to regulate media communication which involves children; and to prepare other participants in the educational process: teachers, children and their parents for the productive and safe functioning in a media environment. The article presents a comparative analysis of the concepts semantically related to "psychological media competence": "media competence", "psychological competence" "psychological culture" and "media culture" and defines their place in a metalevel model of psychological media competence. The article studies the components of "media competence" and its levels. It also proposes methods of investigating a psychologist's readiness to fulfill his/her functions in a media environment. It shows the necessity of an interdisciplinary approach and integration of propositions of different psychological paradigms to the solution of the tasks of personality development in a media environment. The article presents a theoretical description of "psychological media competence", which, according to the authors, will make it possible to carry out its operationalization, to elaborate programs of development and methods of diagnosing the psychological media competence of participants in the educational process, thus contributing to its effectiveness. [ABSTRACT FROM AUTHOR]

Conventional techniques for sharing paper documents in teleconferencing tend to introduce two inconsistencies: 1) media inconsistency: a paper document is converted into a digital image on the remote site; 2) space inconsistency: a workspace deliberately inverts the partner's handwriting to make a document easy to read. In this paper, we present a novel system that eliminates these inconsistencies. The media and space inconsistencies are resolved by reproducing a real paper document on a remote site and allowing a user to handover the paper document to a remote partner across a videoconferencing display. From a series of experiments, we found that reproducing a real paper document contributes to a higher sense of information sharing. We also found that handing over a document enhances a sense of space sharing, regardless of whether the document is digital or paper-based. These findings provide insights into designing systems for sharing paper documents across distances. [ABSTRACT FROM AUTHOR]

The purpose of the article is to analyse modern culture in the aspect of digital consumption of mass media in the conditions of dynamic changes in the media space. The research methodology is based on a variety of theoretical, empirical, and structural-functional methods. A wide range of approaches were used, including systemic, comparative-historical and semiotic analyses, culturological and activity approaches. The conclusions of the study summarise the main theoretical propositions, in particular: the article carries out a theoretical and methodological analysis of modern approaches to the scientific exploration of media culture and media consumption; the culture of media consumption was analysed from the perspective of dynamic changes in mass communication means; the transformation of the culture of media consumption of digital content in the new conditions of its creation and interaction in this area is interpreted; digital content consumption practices based on visualisation priorities (screen culture) were revealed; attention is focused on the peculiarities and dependence of the culture of digital content consumption on media literacy and media competence. [ABSTRACT FROM AUTHOR]

Copyright of Bulletin of the L.N. Gumilyov Eurasian National University. Philology Series is the property of L.N. Gumilyov Eurasian National University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Central Asian Journal of Art Studies is the property of Central Asian Journal of Art Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article analyzes the phenomenon of information terrorism, which has acquired new features in the context of globalization and the development of modern information technologies. The specifics of this concept are outlined. The fundamental differences between information, media and cyberterrorism are determined. The author emphasizes that the full-scale invasion of the Russian Federation on the territory of Ukraine, the outbreak of hybrid warfare, large-scale information and psychological special operations, disinformation campaigns and cyber-attacks have become part of the modern information space. All this requires a new approach to the analysis of information terrorism. The article presents the main tools and principles of information terrorism. It defines the characteristic features of information terrorism and its manifestations in the conditions of the Russian-Ukrainian hybrid warfare. Two key points of intersection between media and terrorism are emphasized. The first is mass media broadcasting of acts of terror; the second is the use of mass media, social networks and other communication tools by terrorists for their purposes. Information terrorism destroys the media system and causes powerful psychological pressure in combination with disinformation campaigns, the spread of fakes and deepfakes, the spread of information viruses, the use of manipulative technologies, the strengthening of psychological pressure with the help of the media, the broadcast of the enemy’s ideas with the help of mass culture products, and the use of new propaganda tools. Information terrorism introduces an imbalance in the work of the media industry, which cannot continue to function according to the old rules. An important question arises in this context – the country’s and its citizens’ media security level. Media terrorism gains new opportunities in the virtual world - a world in which people seek to escape from the brutal reality. Instead, they enter the world of manipulation and propaganda, where the tools of «soft power» combined with manipulative technologies, disinformation campaigns, intimidation, and the use of the whip and gingerbread method, form a distorted reality.

In a turbulent society, the identification of perceptions of the future is a crucial component for decision-making. As digital transformation deepens, the image of the digital future, encompassing expectations, assumptions, and perceptions about individual, societal, and state development in the era of digitalization across various aspects of life and production, assumes a paramount role in this process. Its dissemination in media space plays a pivotal role in shaping citizens’ future outlook and can significantly influence their perception of the world and subsequent actions. This study aims to explore the relationship between the formation of the digital future image in media space and its representation within the public consciousness. The authors conducted a comparative analysis of the saturation of digital society markers in media space and the public’s level of knowledge about digital technologies. Additionally, they assessed the tone of media texts containing digital future markers and examined their reception among the population. Furthermore, the key stakeholders of digital transformation and agents of influence in the presentation of the digital future were identified, along with the primary recipients and mediators of the prosocial image of the digital future. The study also investigated the media tools employed to disseminate the digital future image. Based on their findings, the authors present an overarching conclusion emphasizing the necessity of developing a vision of the digital future as an integral part of state policy to support the digital development of Russian society. При турбулентности общества выявление представлений о будущем является важным компонентом для принятия решений. С углублением цифровой трансформации ведущую роль в этом процессе начинает играть образ цифрового будущего, который представляет собой комплекс ожиданий, предположений и представлений о развитии человека, общества и государства в условиях цифровизации различных сфер жизнедеятельности и производства. Его трансляция в медиапространстве начинает играть ключевую роль в формировании представлений граждан о будущем и может оказывать значительное влияние на их восприятие мира и их действия. Цель данной работы заключается в раскрытии взаимосвязи между формированием образа цифрового будущего в медиапространстве и его репрезентацией в общественном сознании. В рамках исследования авторы сопоставили насыщенность медиапространства маркерами цифрового общества с уровнем знания населения о цифровых технологиях; оценили тональность медиатекстов, содержащих маркеры цифрового будущего, и их восприятие населением; выявили основные заинтересованные стороны цифровой трансформации и агентов влияния на процесс презентации цифрового будущего, а также ключевых реципиентов и медиаторов репрезентации просоциального образа цифрового будущего; определили медийные инструменты трансляции образа цифрового будущего. Авторы приходят к обобщающему выводу о необходимости разработки ви́дения цифрового будущего в рамках проводимой государственной политики по поддержки цифрового развития российского общества.

The improvement of innovative technologies has a direct impact on the social space and media market, forcing media producers to update and increase their competences and skills in line with the requirements of the digital age. This is due to the emergence of new professions in media content production, as well as to the recognition of the growing creative and economic potential of creative industries. The aim of the research is to show the relationship between the media industry and the creative industries in the context of their humanitarian contribution to the development of the digital future. The method of selective reading and commenting on sources from different sciences - philosophy, psychology, culturology, semiotics, art history, media communication studies - is used. It is revealed that the introduction of IT-technologies in media production and the adaptation of media in the digital economy make it necessary to revise approaches to the study of humanities and develop a theory of media taking into account the application of interdisciplinary knowledge. It is also concluded that visualisation through the actualisation of imagination is important. In the information environment, the need for visualisation of communications and aestheticisation of modern media forms related to the cultural and historical horizon of the digital age is now prevailing. These aspects are also substantiated, emphasising the importance of the role of creative industries in the digital future, their economic and humanitarian components, which allow society to be imbued with the axiological paradigm of the new reality.

The comprehensive study of the title of the novel “Crime and Punishment” by F.M. Dostoevsky as a source of precedence in the texts of Russian media is presented. The relevance of the research is determined by the need to study fiction as a valuable source of precedence in modern media discourse. Manipulative nature of modern media implies the expansion of the spheres-sources of precedence, appealing to the cultural background of the Russian linguistic culture bearers. The authors prove that the formation of the actual media space is based on a wide set of connotatively marked linguistic means, used as a tool to influence the potential reader. On the example of the precedent construction “Crime and Punishment”, appealing to the title of the famous novel by F.M. Dostoevsky, semantic-pragmatic and transformational features of precedent constructions and the specificity of their associative potential in the perception and interpretation in the Russian linguistic culture are illustrated. The research material includes texts of electronic media covering international, state, and regional issues and problems from 2017 to 2022. The research results are ensured by a wide repertoire of publications reflecting various aspects of society and state development. The card index included contexts (corpus of 120 examples), objectifying important social, economic, and political problems for modern society. The component and contextual analysis, distributive method, linguistic modeling were applied. Further study of the precedent phenomena appealing to fiction could present a valuable fragment of the media picture of the world, including the corpus of texts significant for the Russian linguistic culture.

Digitalisation has transformed the dynamics of interaction between the media and its audience, requiring rapid transmission of information and adaptation to the diversity of approaches in the current media space (Casero-Ripollés, 2010; Peña Fernández et al., 2019). This research seeks to determine the notoriety of the main Spanish national generalist press and radio media. It also aims to evaluate the differences in recognition according to the sociodemographic characteristics of the subjects. The study is of an inferential-correlational type and employs a quantitative approach methodology, with a questionnaire as a data collection tool and a sample of 385 participants randomly distributed throughout Spain. Statistical procedures such as correlation matrices and analysis of variance (ANOVA) were applied to study the relationships between variables. The results reveal that El País leads in notoriety among newspapers, while SER stands out among general radio stations. The select groups are completed by El Mundo and ABC; and the COPE, respectively. Level of education, nationality, age and socio-economic status are the variables that show statistically significant inter-group differences in terms of cumulative recognition indexes. However, in the case of radio, relevant variations are also observed in terms of ideological issues, potentially marked by a circumstantial component. It is worth noting that in none of the scenarios measured does gender act as a differentiating variable. The conclusions reveal a notoriety of the media relatively in line with their audience ratings, although there are other conditioning elements, such as the trajectory of the medium. [ABSTRACT FROM AUTHOR]

The purpose of the article is to reveal the peculiarities of the phenomenon of heroisation based on the analysis of the theoretical and practical discourse of modern media culture. Research methodology. The method of theoretical research, analytical method, terminological analysis method, structural-functional method, phenomenological method have been applied. Scientific novelty. Heroisation as a phenomenon of modern media culture has been studied. The understanding of the heroic in the Ukrainian media culture of the beginning of the 21st century has been updated. On the basis of the analysis of the theoretical and practical discourse, characteristic features of heroisation in media culture have been revealed. The stages and strategies of heroisation have been analysed, while the place and role of the subjects of heroisation have been considered. Conclusions. Characteristic of the process of heroisation is the attribution of specific heroic qualities to the heroised figure and with reference to achievements, attitudes, or actions. Attribution and media communication of heroic deeds or heroic qualities is usually implemented by means of "heroic media narrative". The subjects of the heroisation process are the hero himself, thier supporters or opponents, and the audience watching the heroisation. In modern theoretical discourse, different phases of heroisation are distinguished: the initial approval of the hero; a phase of positive (in the form of admiration and respect) or negative (rejection and demonisation) resonance; the consolidation phase through cultural practices; deheroisation, which includes all processes that lead to the loss or deprivation of the status of a hero. Typical strategies of heroisation in media culture are peripetia, agony, anthropomorphisation, and concentration of action, as well as a number of strategies based on heroic semantics specific to a certain period and culture. [ABSTRACT FROM AUTHOR]

Introduction. The development of new information technologies makes corrections not only in science, but also in the media space. In the era of information globalization, the development of cross-media, in the era of information wars and the formation of new information and political communities, the problem of determining compromises between the functioning of civil society and media institutions has arisen. Relevance and purpose. The relevance of the research is outlined by studying the changes taking place in Ukrainian journalism. The goal is to determine the role and place of the mass media in social and political institutions as factors in ensuring the democratic and political rights and freedoms of citizens. Methodology. The methodological basis of the article is a combination of general scientific methods and special methods and approaches. The processing of the source base was based on the application of analytical-synthetic, logical methods, which helped to formulate a system of initial theoretical propositions, principles of selection, analysis and generalization of the research material. The methods of comparative-historical, analytical, interdisciplinary analysis and synthesis are also applied. Empirical research was conducted by the survey method. The results. The development of Ukrainian journalism in the new period of history is difficult, as there is a «persecution» of journalists and obstruction of their activities. In the current period of «clanization» of the Ukrainian media, there is a return to censorship and the transformation of pro-government mass media into means of propaganda, and the appearance or restoration of censorship in Ukraine at the beginning of the 21st century. depends on a number of events in recent history related to the actions of the government, the weakness of civil society, the absence of the rule of law, economic instability, the absence of a middle class, and the presence of a shadow sphere of politics and economics. Conclusions. The new world order in the information space creates new threats: the threat of distortion of the communication process in society regarding the perception of information; the threat of political control; the threat of new opportunities to manipulate public opinion. [ABSTRACT FROM AUTHOR]

Copyright of Bulletin of Ablai Khan KazUIRandWL: Series 'Philological sciences' is the property of Kazakh Ablai Khan University of International Relations & World Languages and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Digital systems change attitude to music as the sound dimension of cultural life, which can be transformed into a commodity. Despite the fact, that people increasingly interact with each other via digital media, attributes of music underlying the ability for communicational interaction, are often ignored. Even though even before music digital reproduction methods emerged, music was subject to assimilation in the exchange economic acts, now digital world has permanently altered ways of interaction with music as now it is based on datification of virtual actions and digital shades of random preferences. Music is simultaneously interactive and presentational and in the participatory mode, including its collective, non specific interactive creation in real time, it possesses significant individual and social implications. Music as part of real life is not really presented in the virtual reality and its potential social costsare still to be comprehended and evaluated. Everyday communicational interactions among people face to face are filled with musical models between interlocutors as they share features with music itself, but these constituents are absent in digital systems, designed to perform communicative functions. The article introduced the idea that digital technologies encompasses only a limited and specific cultural understanding of music, whichat least distorts or even suppresses its abilities, which distinguishes it as flexible and quite functional environment for social interaction. [ABSTRACT FROM AUTHOR]

The study is devoted to the description of the linguopragmatic potential of media texts in the context of the informational and psychological impact on the individual and collective addressee of mass information broadcasting. As the key modern form of text existence in the information space, a media text contains not only verbal elements that influence the audience through either spoken or written words, but also non-verbal ones, introduced through video, picture and various sound means other than speech. The combined combination of communicative means of linguistic and non-linguistic nature enhances the information-psychological impact on the audience by achieving a synergistic effect. Due to the fact that with the complex use of verbal and non-verbal means, the media text acquires such essential characteristics as polycode and multimodality, its analysis should take into account not only the linguistic proper, but also the extralinguistic aspects of communication. Modern media text has a complex communicative structure that combines a text, hypertext, dynamic (static) image and sound, and provides a non-linear, multi-channel, multi-layered and multidimensional perception of the embedded conceptual and stylistic meanings. The aim of the study is to analyze linguopragmatic characteristics of a media text as the primary form of the informational and psychological impact realization in the modern mass media discourse. Descriptive, synchronic, diachronic and functional methods of research, as well as methods of contextual and communicative-pragmatic analysis have been employed. As to the material, the study is based on the analysis of theoretical works by Russian and foreign linguists for the past 30 years. The authors concluded that the information-psychological impact is enhanced by the use of PR and advertising techniques in the media text and is largely based on their application.

Introduction. The article deals with the problem associated with the active invasion of new technologies, gadgets, and what has now been generically called artificial intelligence into our lives. The strengthening of the virtual, the emergence of media space, online culture, the online world, technological comfort, the digital world are beginning to qualitatively change a person, influence his attribute qualities that seemed integral and iconic. Theoretical analysis. Society begins to react to the totality of transformations with a number of new contradictions, special social tension. The introduction of artificial intelligence calls into question the creativity of a person, leads to the division of society into a few professionals who are in the thick of digital technology, and the majority of non-professionals. Virtualization has also weakened the understanding of the physical boundaries of the body and the ability to use its resources wisely. There is a threat to the private uniqueness of a person as a social and cultural component, which manifests itself through communication, and develops in a socio-cultural environment. It is assumed that for the average user of a personal computer in the near future, the role of a machine reproducing information may be prepared, while artificial intelligence will perform a creative role that at one time distinguished a person. Conclusion. The theses discussed above lead to the question: to what extent society, having created technologies, has ensured their inclusion in the social space, to what extent society as a whole is ready to exist together with artificial intelligence in the interfacing real and virtual worlds, and what needs to be done to preserve the individual and society? The results of the technological breakthrough of the first decades of the XXI century put society in front of a difficult choice of a balance between qualitative changes in society and anthropological qualities of a person and the preservation of the attributive properties of the individual and society.

Today‘s world, dominated by digital media, also exerts a significant influence on interpersonal communication. Indeed, the digitized world offers one more possibilities than the analog world. These encourage the emergence of new formats and new types of texts in which the technical achievements find their application. Whether the formats occurring in the digitalized media can be regarded as new text types or only as a further development stage of the already known text types is to be examined in the contribution. On the basis of the publication by Anna Hanus and Dorota Kaczmarek: “Sekretne życie gatunków. Komunikacja w przestrzeni medialnej – perspektywa germanistyczna”, published by ATUT in 2022, the following types of texts are discussed: online reviews of literary works, blogs, video tutorials, cooking portals and Wikipedia. The analysis carried out by the authors of the work is contrastive. The investigation concerns the question of the ontological status of the mentioned forms, which is relevant for text linguistics. On the base of the extensive corpora, the characteristic features of the mentioned formats are investigated and comparatively compiled. The analysis has model and exemplary character in every respect, and the methodology employed by the authors can be applied to other text types and corpora. Therefore, the publication is suitable for analyses in the field of textlinguistics, pragmalinguistics and media linguistics.

The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in a complex precedent phenomenon (CPP). In the course of the analysis of 480 polymodal units (Internet memes, creolized articles and news items) chosen by selective sampling method from English and Russian Internet domains, a set of precedent elements that are a part of the CPP was identified. The description of systemic modifications of the original content of polycode representatives in the CPP «Directed by Robert B. Weide» was carried out based on such methodological techniques as case studies, situational and cultural reflection, component analysis of words and phrases, intertextual, stylistic and inductive research methods. The study specifies the CPP is an integrative sign that includes elements of several semiotic codes. They are as follows: 1) visual precedent images of Larry David, the character of the Curb Your Enthusiasm series; comedian-host S. Harvey at the beauty contest ceremony; captions on a black background; 2) verbalized elements (text) «Directed by Robert B. Weide»; the names «Robert B. Weide» and «Larry David», catch phrases of the sitcom character; 3) auditory element - L. Michelini’s melody «Frolic». Systemic modifications of the original content of the polycode representatives in CPP «Directed by Robert B. Weide» are characterized in a diachronic key: starting from the formation of an associative connection of the image of the main character of the series and the difficulties of communicative interaction, to the name-representative associated with directing an absurd or embarrassing situation («Robert B. Weide») and precedent text of the caption («Directed by Robert B. Weide») with the semantics of summing up some annoying or fatal situation. The text examples demonstrate CPP encoding in four variants at different semiotic levels (visual, verbal, auditory) and in different syncretism formats (using one / two or all codes of the original CPP).

The subject of COVID-19 (coronavirus) in Nigeria emerged with various misrepresentations and conspiracy theories, such as the notion of COVID-19 as a forerunner of the Anti-Christ or the commencement of a 'New World Order' occasioned by the 5G network. COVID-19 information in Nigeria was managed by the Presidential Task Force through daily media briefings. This paper examined the PTF's information dissemination structure and its impact on four indigenous communities in south-eastern Nigeria: Ikwo in Ebonyi State, Iva-Valley Forestry Hill Camp 1 in Enugu State, Umualumu Old Road in Imo State, and Ogbagu Obukpa in Enugu State. TfD was used during lockdown to inform indigenous communities and promote necessary health precautions. The project used TfD and Brecht's Epic Theatre Theory in 4 Nigerian communities to show how TfD can complement other media in informing rural residents about COVID-19. TfD mobilized indigenous communities in southeastern Nigeria to understand Igbo and take COVID-19 precautions despite PTF's robust information dissemination structure. TfD could have helped the PTF share vital COVID-19 info with rural communities in Nigeria. The Nigerian government should establish a robust infrastructure for raising awareness and combating COVID-19 and other pandemics in rural areas through TfD. [ABSTRACT FROM AUTHOR]

The article attempts a philosophical understanding of the features of the information war in the media space in the context of Russia's large-scale aggression against Ukraine. It is noted that the technologies of information war are the most complex of all methods of manipulating public consciousness due to their systematic nature, variety of forms and deliberate masking of their elements by the warring parties. It is concluded that the space of the information society is saturated with elements of information wars and various types of manipulative information. Technologies of information war, applied through mass media within the framework of the global information environment, on the one hand, can create elements of the global media picture of the world, and on the other hand, are practically the only means of exposing it. It is emphasized that such a situation at the global level of the information environment creates significant difficulties for orientation in the media space of the information society and creates the need to differentiate the criteria of the quality of the information circulating in the media environment of modern society. [ABSTRACT FROM AUTHOR]

The article discusses the current problems of media consumption caused by the development of digital technologies, the media market and Internet communications. Using statistical and logical research methods, the article defines the features of media consumption and identifies factors influencing the perception of information by different age audiences. The theory of generations explains the heterogeneous process of information perception among audiences of different age groups, contributes to the establishment of effective communication. It has been concluded that representatives of the media business could create more in-demand information products that meet the needs of the audience of digital media resources based on the study of the value orientations of generations.

The article studies the description of linguistic and semiotic peculiarities of sensory reflection and the interaction of precedence forms in polymodal units (Internet memes). The paper analyzes two types of synesthetic transfers: vision → smell (olfactory) and vision → hearing (auditory). On the basis of a representative sample of Russian Internet memes with olfactory and auditory semantics (450 jpeg images), the paper specifies the features of reference to precedent phenomena providing a synesthetic transfer (sensation → sensation), as well as its subtypes – a synaesthetic transfer (sensation → emotion). The description of polymodal units is based on semiotic, structural, semantic and discursive methods of analysis, and includes a comprehensive interpretation of the communicative act, taking into account situational and cultural reflection. The linguistic and semiotic peculiarities of organizing two types of synesthetic polymodal units are characterized. Internet memes with olfactory meanings feature the use of lexemes with common perceptual and olfactory semantics, interjections and the conjunction “when” to contextualize the message. The thematic categorization of auditory memes determines the use of conversational style, lexemes with perceptual semantics and graphic means of conveying sensations (the font, the color). The most frequent types of precedent forms that provide synesthesia of perceptions are analyzed. The examples demonstrate the variability of the functional meanings of precedent images. It has been established that olfactory semantics is realized through a verbal code with the description of the odor producer or the reference to an olfactory precedent phenomenon; visual precedent images actualize synesthetic transfer in olfactory memes – sensation → emotion. In terms of auditory sensation synesthesia, it was revealed that the verbal code initiates a focus on the corresponding sensation, the non-verbal one is represented by an image of a typical situation or a precedent visual image. The use of verbal and visual forms of precedence in polymodal units with synesthetic / synesthetic transfer significantly increases the role of presupposition.

The article describes new digital mass media that engage users in content creation and distribution. The research covered the content published in Telegram channels Reporter and Lentach between November 29 and December 12, 2021. The analysis revealed such properties of new media as interactivity, hypertextuality, convergence, digital content, and media environment. The channels use the Telegram platform to interact with readers. They cover the entire range of socially significant topics in typical journalistic genres. However, Reporter specializes in a qualitative analysis of socially significant topics, while Lentach reflects the event agenda in an ironic and sarcastic manner. The research prospects have two main tasks: 1) to identify the optimal forms of formation and promotion of content for messengers and social networks; 2) to develop models of interaction with the audience. The results of the study can be applied by media community workers, media analysts, and new media researchers.

The aim of the given research is to elucidate the correlation between lexical stylistic (expressive) devices and their contextual evaluative meanings in the genres of blog and column of the US media space. The categories of expressiveness and evaluativity are the most essential for adequate understanding and interpretation of modern media in the context of technological convergence, information exchange speed increase, tangible transformation of genre systems, and increased subjectivity. The results of linguo-stylistic, contextual, componential and quantitative analyses attest to some similarities as well as a number of significant differences in the expressive and evaluative organisation of the genres in question. The study has determined that idioms and similes are used as intensifiers of primarily negative evaluative meaning in both genres, whereas metaphors and epithets are utilised to augment the positive evaluative meaning in blogs and the negative evaluative meaning in columns. Unlike the column, the genre of blog is characterised by a wider range of combinations of lexical stylistic devices and the evaluative meanings amplified by them. Particularly in blogs, the phenomena deemed as negative can be stylistically presented in the light of positive evaluative meaning; the phenomena which are traditionally considered positive are shown through the prism of negative evaluative meaning; both positive and negative evaluative meaning can be attributed to the same phenomenon within one text; the shift from positive to negative evaluative meaning and vice versa can be observed within the ambit of sustained metaphors.

The paper explores the concepts of media space, mass media space, information space, and virtual reality. In this paper, we consider different approaches to the concepts, describe the logic of the sequence of appearance of the phenomena of information, media and mass media space and reveal their common features and distinctive characteristics. Along with such new characteristics of the media space as digitalization of information, fragmentation of the media space, specialization of the audience, and hypertrophied socio-cultural significance, we distinguish virtualization of the mass media space as one of the dynamic characteristics. We consider virtualization as a means of representing the world in other dimensions and planes and as a means of orientation in the surrounding world. The final part of the paper is devoted to the consequences and capabilities of virtualization of mass media space and to the concept of virtual reality. The analyzed material of scientific developments allows us to conclude that virtual reality is a reality, ontologically grounded by a person’s desire to create an alternative world, manifests itself here and now, mainly signally, unlike the virtual reality of art, radically changes the space-time continuum and has orientation much broader in terms of impact.

Digital systems change attitude to music as the sound dimension of cultural life, which can be transformed into a commodity. Despite the fact, that people increasingly interact with each other via digital media, attributes of music underlying the ability for communicational interaction, are often ignored. Even though even before music digital reproduction methods emerged, music was subject to assimilation in the exchange economic acts, now digital world has permanently altered ways of interaction with music as now it is based on datification of virtual actions and digital shades of random preferences. Music is simultaneously interactive and presentational and in the participatory mode, including its collective, non specific interactive creation in real time, it possesses significant individual and social implications. Music as part of real life is not really presented in the virtual reality and its potential social costsare still to be comprehended and evaluated. Everyday communicational interactions among people face to face are filled with musical models between interlocutors as they share features with music itself, but these constituents are absent in digital systems, designed to perform communicative functions. The article introduced the idea that digital technologies encompasses only a limited and specific cultural understanding of music, whichat least distorts or even suppresses its abilities, which distinguishes it as flexible and quite functional environment for social interaction. [ABSTRACT FROM AUTHOR]

Social media space can shape social construction, including being able to construct moderate Islamic ideas. However, the embodiment of the media space promoted by moderate Islam in shaping the social construction of religious moderation is still questionable. This study aims to discuss the idea of moderate Islam in the media space for the social construction of religious moderation in Indonesia. This study uses a qualitative approach by applying the descriptive-analytical method. The formal object of this research is the theory of social construction, while the material object is the idea of moderate Islam. The scope of research is the social media space. The rest of this research's context is the social construction of religious moderation in Indonesia. The results and discussion in this study indicate that the social construction of religious moderation in Indonesia is formed based on the social construction of digital media which is framed by moderate Islamic ideas in the social media space of Twitter, Instagram, and Facebook. This study concludes that the idea of moderate Islam in the media has manifested in Indonesia's social construction of religious moderation. This study recommends that Islamic institutions and organizations manage the social media space creatively and innovatively as a solution to mainstreaming religious moderation in Indonesia.

The conceptual apparatus of contemporary communicology does not differentiate between the concepts of “opinion leader” and “influencer”. To solve this problem, the author uses a poly-paradigmatic approach using a set of methods: historical and genetic analysis, structural analysis and socio-cultural modelling. As a result of the study, the author offers an author's definition of the concept of “influencer” as a special type of public opinion leader - an independent medium, which spreads its direct influence on the Internet (mainly in social media) through a direct communication channel using new tactics of positioning (the integration of private and public). At the same time, influencer has a significant impact on the target audience, promoting certain ideas (ideological, consumerist, etc.), which ultimately affects the system of norms, values and attitudes of the recipients. The author outlines the limitations of the study and identifies perspective direction related to the need for further substantiation of the above-mentioned media and communication phenomenon. The expediency of addressing the notion of “influencer” from academic positions is shown, and the necessity of its discrete inclusion in the interdisciplinary scientific discourse is substantiated.

The massive spread of digital technologies has led to the transformation of practices related to communication and, in particular, political communication. The development of digital technologies in political communication results in the emergence of new participants, who can be called network actors, the perception of which by various social groups is transformed under the influence of the values shared by the communication parties. The research discusses the current state of the communications theory in the light of the digitalizing media space and the transforming humanistic values. The authors suggest applying the ideas of post-humanistic philosophy to the analysis of the problems and prospects of political communication in the context of digitalization. The purpose of the research is to study the specific features of political communication in a digital society based on an anthropocentric approach and in the context of opposing modern humanistic values to the ideas of technocratic control and management. The empirical basis of the study includes the results of two focus groups (students and senior citizens) held in St. Petersburg in the spring of 2022, where participants discussed the problems of communication between people and chatbots. It was found that although young people in general interacted more actively with chatbots, both age groups showed a favorable attitude towards chatbots and technological progress. However, in the senior age group, humanistic values manifested themselves more explicitly (the problem of a “live voice”, issues related to the emotional component of communication, and even concern for jobs that people might lose). The authors conclude about the insufficiency of the technocratic approach and the need to take into account the values of modern humanism in implementing new forms of communication with network actors.

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The article studies reversibility of socialist realism aesthetics—a trend in the modern Russian cinematography—from a socio-cultural perspective. An integrative cultural-philosophical approach serves as research optics. It combines the features of the traditional cultural method (focusing on the basic units of culture—material products and works of art—and behavior patterns formed on their basis) and aesthetic approach (an appeal to the reflective study of expressive forms of art products and their influence on mass consciousness, as a result of which mass culture is constructed). The potential of an integrative cultural-philosophical approach is revealed through a set of methods: historical and genetic analysis, modeling, and case studies. The empirical base are films representing historical events in the blockbuster format, which have been released by Russian production companies for wide distribution between 2015 and 2021 (The Balkan Line, The Age of Pioneers, Going Vertical, Donbass: Outskirts, AK-47, Crimea, Legend No. 17, The Last Frontier, Salyut 7, Panfilov’s 28 Men). The conclusion is that socialist realism aesthetics, through the cultivation of a pro-Russian narrative, is designed to emphasize in the mass consciousness the distinctness of the Russian state from the point of view of its unique status, which largely determines the situation of confrontment on the global stage, thereby denoting the instrumental nature of cinema products, endowing the institution of cinema the role of an idealistic propagandist of our times. Статья посвящена социокультурному изучению существующей в современном российском кинематографе тенденции реверсивности эстетики социалистического реализма. В качестве исследовательской оптики выбирается интегративный культурфилософский подход, сочетающий в себе черты традиционного культурологического подхода (фокусирование на базисных единицах культуры — материальных продуктах, произведениях искусства и формирующихся на их основе образцах поведения) и эстетического подхода (апелляция к рефлексивному изучению выразительной формы продуктов искусства и ее влияния на массовое сознание, в результате чего конструируется массовая культура). Используется комплекс методов, раскрывающий потенциал интегративного культурфилософского подхода: историко-генетический анализ, моделирование, кейс-стади. Эмпирическую базу составляют кинопродукты, репрезентирующие исторические события, объединенные форматом блокбастера, выпущенные российскими производящими компаниями, выходившие в широкий кинопрокат («Балканский рубеж», «Время первых», «Движение вверх», «Донбасс. Окраина», «Калашников», «Крым», «Легенда № 17», «Подольские курсанты», «Салют-7», «28 панфиловцев»). Хронологические рамки исследования: 2015–2021 годы. По итогам проведенного исследования делается вывод, что эстетика социалистического реализма посредством культивирования пророссийского нарратива призвана подчеркивать в массовом сознании самобытность российского государства с точки зрения его уникального статуса, во многом детерминирующего ситуацию противостояния на международной арене, тем самым обозначая инструментальный характер продуктов кинематографа и наделяя институт кино ролью идеалистического пропагандиста современности.

В статье рассматриваются некоторые аспекты эколингвистики, которые являются предпосылками методологической и концептуальной базы отечественных и зарубежных исследований. Выделяются эколингвистические методы и обозначается проблематика эколингвистики в медиалингвистике. Особое внимание уделяется созданию интегративного подхода как основы системной экологии. Подчеркивается наличие особенностей проявления экологической парадигмы в науке о языке на основе формирующегося направления эколингвистики. В статье рассматриваются термины и определения, связанные с эколингвистикой, которые представляют два основных направления: 1) эколингвистика, исследующая качество языковой среды с точки зрения благополучия человека, 2) эколингвистика, исследующая состояние языка как языковой системы с точки зрения антропогенного влияния посредством языка на окружающую среду. Отмечается, что в новой экологической парадигме акцент смещается с человека на его взаимодействие с окружающей средой. Особо подчеркивается то, что язык способен выступать в качестве воздействующей среды, то есть масштаб ее энергетического и информационного взаимодействия для окружающей физической среды обитания человека вполне реален. Делается вывод, что в процессе изучения науки о языке особое внимание следует уделять эколингвистической парадигме, которая призвана решать назревшие проблемы языковой среды в современном обществе.

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Copyright of Linguistische Treffen in Wrocław is the property of Oficyna Wydawnicza ATUT and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article is an attempt to comprehend the current publications of the Russian media space in the context of various aspects of national and ethnic identity, harmonization of interethnic relations. The authors consider the images of external labor migrants constructed by the media (hereinafter referred to as the media), and the negative attitudes that have developed in society towards them.Aim. The aim of the article is to show the problems of objectivity in the presentation of information about interethnic relations in the Russian media, to determine how publications in the media form the level of tolerance in society, and also to identify the role of the media space in countering the spread of xenophobia, nationalism and neo-fascism.Tasks. To achieve this goal, the article solves several key tasks: the concept of “interethnic relations” is analyzed, the factors determining their state and conflict potential are identified, the mechanism of discursive construction of interethnic relations is revealed, differences in approaches to covering interethnic conflicts in various Russian print and electronic publications are shown.Methods. The methodological basis of the work was the scientific methods of comparative system analysis, aimed at a comprehensive study of the media as a mechanism for regulating interethnic relations. The main method was content analysis of texts of print and electronic federal and regional media, articles, messages, Internet editions, bloggers’ comments, messages on social networks and text messages from various sources reflecting the problems of interethnic relations. Intent analysis of publications made it possible to determine a set of lexemes, the purpose of which is to create a negative image of the subject of the story.Results. Based on the results of the content analysis, the main substantive and evaluative characteristics of interethnic relations in society, the contradictions in the formation of the image of external migrants present in the modern media space and a description of possible interaction strategies that Russian society is ready for at present were identified. The mechanism of discursive construction in the form of texts that provoke emotional perception of external migration over texts that contribute to its rational comprehension has been determined.Conclusions. The analysis showed the weak role of the media in reflecting the problems of interethnic relations. Functionally, the activities of the media are aimed at ensuring interethnic harmony and regulating interethnic relations, however, to a greater extent, negative rhetoric towards foreign migrants prevails in the Russian media, which increases the level of migrant phobia among the population.

Precedent cultural signs from the citation source Russian classical literature are in wide demand in the modern media space, including both professional and social media. This article studies the problem of identifying the reasons for this demand and the functioning features of these specific cultural signs in canonical and transformed forms in the context of the reception of works by F.M. Dostoevsky in modern media texts. The article also raises the question of the nature of transformations of textbook precedent signs functioning as the authors evaluation of current social events. The aim of this research is to identify two trends that are characteristic of both professional and social media. On the one hand, it is the trend to transform various precedent phenomena (precedent onyms, utterances, situations) in order to create a comic effect and a language game. On the other hand, it is the trend to comprehend the content of a cultural sign for the argumentation of the authors position. The material of the research is constituted by media texts of different genres and with varying socio-political connotation which contain precedent phenomena from the F.М. Dostoevsky source sphere and which are published in Russian print media, as well as posted on social media. These media texts were obtained using the manual sampling method and with the help of the Russian National Corpus. The research made it possible to present the precedent world of F.M. Dostoevsky reflected in media sources in proper linguistic terms (from the point of view of the nature of linguistic transformations and their interaction with the context) and in linguoethical terms (from the point of view of the ethical correctness of free use of textbook signs of high culture). The analysis resulted in the identification of various ways of foregrounding precedent cultural signs in different media genres. It also helped establish that the replication of precedent cliches in the digital media environment leads to devaluation of the content of a cultural sign, while the socio-political analytical press, on the contrary, shows demand for its message, its social and philosophical content, which is relevant for understanding the events taking place in the country and in the world, and the eternal questions of life.

The development of information and communication technologies and the digitalization of the media space create new opportunities for the popularization of scientific knowledge. There is an objective need to study popular science journalism as an activity that develops a multimedia network format and various media content distribution channels. The work is aimed at analyzing the features of the development of popular science journalism on the Internet in the context of cross-media. The study employed general scientific methods (analysis and synthesis), a method of studying documents with elements of content analysis, a comparative method that includes a comparison of different types of content, as well as data from social network and messenger analytics services. The authors studied media channels and ways to promote media content, its ideological, thematic, and structural characteristics, the features of its transformation on high citation index ratings scientific-oriented platforms Nplus1.ru and Naked-science.ru. As a result of the conducted research, it was discovered that the audience involved in the studied online media is carried out through a differentiated cross-media presence, the use of rewriting, and reposting processes. Particular attention was focused on the comparative analysis of the media content of official websites, accounts in the social network VKontakte, and Telegram messenger.

The article is devoted to the formation features of the civic consciousness among the youth in mass culture and media communications. Civil self-consciousness is represented through a system of personal values, a person's ideas about himself as a citizen, as well as about the state and society where he belongs and in relation to which he is self-determined. The purpose of the article is to present how the youth consumes the mass culture products and socio-political media content in the context of the formation process of their civic consciousness. The design of an empirical study is based on the principles of a political and psychological approach. The empirical basis of the research is the materials of the All-Russian survey of the youth aged 18 to 30 years, conducted in 2020 using the formalized interview procedure (n = 1600) and the in-depth interview method (n = 200), as well as the materials of the expert survey (n = 20). The materials reveal attitudes of the youth to printed publications, television content, Internet resources, film products, fiction, musical compositions, perception characteristics of the presented socio-political information. The character of media consumption among the youth is determined by the values of freedom and autonomy, justice, truth and truthfulness, and trust in information sources that are significant for them. The lack of critical thinking skills necessary for processing and analyzing a huge array of information determines their primitive perception of the political, the inability to identify political plots and political problems presented in the works of mass culture, a high degree of reactivity to the appearance of various media products. The civic consciousness formation of the youth becomes “broken” and fragmented under the influence of the media space as a factor of political socialization.