Axiologically Marked Conflicts: Representation in Media Space.

The article is devoted to the study of the value conflict, which has a verbal embodiment, and in some cases it is impossible to distinguish it from a communicative (verbal, linguistic) conflict. The purpose of the article is to study the verbal embodiment of value conflict in the categories of linguoecology. Modern media abound with information about conflicts and serve as a platform for the struggle of some values with others. Common communicative benefit is that, when verbalizing conflict, the techniques of rhetorical argumentation prevail over dysphemization and invectives. All of the above determines the relevance of the article. Different linguistic units used in media discourse are considered as representatives of the conflict. For the first time, the article describes the means of representing axiological marked conflict in media space, taking into consideration the linguistic and pragmatic potential of units of different levels and its representation in media texts of different genres. Such a description contributes to the formation of skills for confident recognition of not only value problematics, but also the means of its representation in media texts, and as a result, the skills and abilities to create relevant professional media texts, diagnose media texts causing and reflecting axiologically marked, significant for linguistic culture conflicts. The novelty also lies in the study of standard and substandard units, neutral and expressive, nominative and tropeic ones, in common media text space, which can also contribute and determine the media education result, for example in creating impactful vivid media texts with an updated pragmatic effect. Media education and media literacy are mutually complementary. Predicting the language unit conflictogenicity in the media and skills to avoid it increase media literacy which is necessary for protection against cyberbullying, online fraud and other types of Internet threats. The empirical material is traditional media texts of topical issues related to different genres, posted on the official websites of media. Not only traditional linguistic descriptions and class stratification, but also elements of contextual and transformational analysis have been chosen as research methods. [ABSTRACT FROM AUTHOR]