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V diplomski nalogi želimo pojasniti, kako se na čim bolj učinkovit način prilagoditi novemu okolju, novi socialni skupnosti in na kakšen način graditi odnose z zaposlenimi, ki so že zaposleni v izbranem podjetju. Vsekakor želimo poudariti pomen in razjasniti pomen prilagajanja novozaposlenega posameznika, kjer ne pozna nikogar in sploh ne ve, za kakšne odnose gre v organizaciji. Istočasno bomo skušali pojasniti pomen odprtega sodelovanja z vodjo ter neposrednega vzpostavljanja vsakodnevne komunikacije, ki ima velikanski vpliv na izgradnjo sodelovanja in zaupanja z vodjo in z vsemi novimi sodelavci. Posebno pozornost nameravamo nameniti načinom motiviranja novozaposlenega z namenom, da čim bolje opravlja zaupane naloge in gradi zaupanje in sodelovanje s kolegi v kolektivu. Gre za poseben pomen vzpostavitve kakovostnih odnosov med vsemi zaposlenimi, ki jih ima organizacija na razpolago, da lahko doseže zastavljene rezultate. Prepričani smo, da gre za pomembno nalogo vodij, ki imajo svoja pooblastila in odgovornosti na področju kakovostne uvedbe novega posameznika v kolektiv – v nasprotnem primeru pa gre za snovanje novih konfliktov in izgubo časa in energije na vseh področjih. In my diploma thesis, we will do our best to explain how to adapt to the new working environment, the new social community in the most effective way, and how to build relationships with employees who are already employed by the selected company. We certainly want to emphasize the importance and clarify the importance of adapting a newly employed individual, where he knows no one and does not even know what relationships are in the organization. At the same time, we will try to explain the importance of open cooperation with the leader and the direct establishment of everyday communication, which has giant influence on the construction of cooperation and confidence with the leader and with all new associates. We intend to pay special attention to the methods of motivating a new employee in order to perform the tasks entrusted as much as possible and build confidence and collaboration with colleagues in the collective. It is a special importance of establishing quality relationships between all the employees that the organization has at its disposal in order to achieve the set results. We are convinced that this is an important task of leaders who have their powers and responsibilities in the field of quality introduction of a new individual into the collective – otherwise it is about designing new conflicts and a waste of time and energy in all areas.

Osnovna ideja rada bila je na neposredan način od strane predstavnika organizacija različitih tipova iz industrije događaja ispitati spremnost na upravljanje kriznom situacijom, sposobnost prepoznavanja ključnih dionika za njihovu organizaciju kao i primjenu alata i kanala kojim se koriste za komunikaciju u krizi. Također u istraživanju su ispitana iskustva sudionika u kriznim situacijama te sposobnost uočavanja rizika koje potencijalno ugrožavaju ugled i poslovanje njihovih organizacija. Istraživanje koje je obuhvatilo organizacije iz MICE, sportske, glazbene, dramsko-scenske i turističkog sektora je rezultiralo zaključkom o niskoj razini spremnosti organizacija iz industrije događaja na krizne situacije, odnosno na uspješno komuniciranje s njihovim ključnim i širim javnostima. Uočena je praksa velikog oslanjanja na društvene mreže kao primarni i kod nekih ispitanika jedini kanal za komunikaciju što je dovoljno za neke dionike i širu javnost no nije primjereno za internu javnost. Rezultat rada je neposredan uvid i ocjena spremnosti organizacija iz event industrije na krizne situacije i kriznu komunikaciju, podijeljena iskustva s kriznim situacijama i način na kojima je njima upravljano. The main idea of the work was to directly examine the readiness of the representatives of different types of organizations from the event industry to manage a crisis situation, the ability of organization to identify key stakeholder, as well as the use of tools and channels used for communication in a crisis. The research also examined the experiences of participants in crisis situations and the ability to perceive risks that potentially endanger the reputation and business of their organizations. The research, which included organizations from the MICE, sports, music, theater and tourism sectors, resulted in the conclusion of a low level of readiness of organizations from the event industry for crisis situations, that is, for successful communication with their key and wider publics. It was observed that a practice of heavy reliance on social networks as the primary and, for some respondents, the only channel for communication, which is sufficient for some stakeholders and the general public, but not appropriate for the internal public. The result of the work is an immediate insight and assessment of the readiness of organizations from the event industry for crisis situations and crisis communication, shared experiences with crisis situations and the way in which they were managed.

Leta 2020, 2021 in začetek leta 2022 je močno zaznamovala epidemija zaradi COVID-19. Zelo močan vpliv je imela tudi na turistično panogo – delovanje le-te je skoraj popolnoma onemogočila. Poleg tega, da je bil to močan udarec za globalno gospodarstvo, so največjo škodo utrpela podjetja, ki se neposredno ukvarjajo izključno s turizmom – ta so bila prisiljena v zmanjševanje stroškov. Primer takšnega podjetja je turistična agencija Palma, ki se je že na začetku epidemije odločila, da komunikacije s potrošniki ne bo prekinila, temveč jo bo le prilagodila trenutni krizni situaciji. Spremenili so tako vsebino sporočil kot tudi kanale, preko katerih so komunicirali. Po koncu epidemioloških razmer se je izkazalo, da je ohranjanje komunikacije s potrošniki tudi v času, ko je delovanje podjetja začasno onemogočeno ali okrnjeno, zelo pomembno, saj povečuje zavedanje potrošnika o turistični agenciji kot znamki in pripomore, da ta ostaja »top-of-the-mind« agencija. O tem pričajo rezultati o povečanem obisku spletne strani in naraščajoč prihodek podjetja. The years 2020, 2021 and the start of 2022 were strongly marked by the COVID-19 epidemic. It had a great impact on the tourism industry – it made it almost imposible to operate. In addition to being a severe blow on the global economy, it also had a enormous impact on the companies who are directly and exvlusively involved in tourism. That kind of companies were forced to cut costs. One of that kind of the companies was also Palma travel agency, which decided not to cut off communication with consumers at the very begining of the epidemic. They only adapted it to the current crisis situation – they changed both the content of the messages and the channels through which they were communictaing. That move has proved to be the right one at the end of the epidemiological situation as it obviously affected consumer awarness of the travel agency as a brand and it helped it to be the »top-of-the-mind« travel agency in consumers eyes. This is evidenced by the results of increased website traffic and growing company revenue.

Svetovni splet z družbenimi omrežji zajema različne kategorije posameznikovega življenja in oblikuje nove oblike samopredstavljanja, komuniciranja, povezovanja in druženja. Ko posameznik integrira tehnologije v vsakdanje okolje, postanejo te podaljški telesa, s katerimi se predstavlja ter opredeljuje. Moderna individualizacija razvija pluralnost identitet ter vedno večjo potrebo po priljubljenosti. Posameznik tako oblikuje in eksperimentira s tolikšnim številom družbenih jazov, kolikor družbenih skupin želi zadovoljiti. Zaradi želje po sprejetju posameznik na spletu, z načrtno komunikacijo, selektivno izbira informacije, fotografije ter opise, ki jih artikulira in prikazuje. Pritisk medijev na oblikovanje identitete je posledica potrošniške družbe, ki preko manipulacije in oglaševanja slabih vrednot, stremi le k dobičku. Lepotni ideali suhih žensk ter mišičastih moških se prikazujejo kot ključne kategorije v samopredstavitvah na spletnih profilih. Načrtovana obdelava in predstavitev identitete vodi v razvijanje idealizirane samopodobe, v neskladje realne in virtualne identitete ter opustitev pravega jaza. Zavestno in nezavedno samopredstavljanje je najbolj razvidno preko obleke, pričeske, obnašanja in govora. Pomen tehnologije se spreminja, zagotovo pa ta postaja pomemben estetski objekt reprezentacije sebstva. Ključno načelo objavljanja postaja predstavljanje rutinskih in vsakodnevnih opravil kot estetsko navdihujočih. Uporaba digitalnih medijev se razlikuje glede na spol, dostop in izobrazbo. Največja razlika se pokaže v preferencah in vsebinah družbenih omrežij. The World Wide Web, through social media, covers various categories of an individual´s life and creates new forms of self-presentation, communication, connection and socializing. When individuals integrate technologies into the everyday environment, these become extensions of their bodies, with which they present and define themselves. Modern individualization is evolving into plurality of identities and growing need for popularity. Individuals form and experiment with as many social selves as they want, to satisfy different social groups. Desire of being accepted, makes individuals to selectively choose information, photographs and descriptions that they articulate and display, through planned communication. The pressure of media, on identity formation, is a result of a consumer society that seeks only profit through manipulation and advertising of bad values. Beauty ideals of skinny women and muscular men are shown as key categories in self-representations on online profiles. Planned processing and presentation of identity leads to development of idealized self-image, mismatch of real and virtual identity and abandonment of true self. Conscious and unconscious self-presentation is most evident through clothes, hairstyles, behaviour and speech. The importance of technology is changing and it is certainly becoming an important aesthetic object of self-representation. The key principle of posting online is to present routines and everyday tasks as aesthetically inspiring. The use of digital media varies by gender, acces and education. The biggest difference is shown in the preferences and content of social networks.

U ovom radu istraženo je i objašnjeno poslovno pregovaranje i komuniciranje u turizmu. Objašnjeno je da je većini pregovaračkih timova najbitnije doći do sporazuma iz kojeg će obje pregovaračke strane izaći kao pobjednici i ispuniti bar dio svojih zamišljenih ciljeva. Uspješni pregovarači moraju dobro baratati svojim komunikacijskim vještinama. Poslovno pregovaranje ima šest koraka: priprema, diskusija, određivanje ciljeva, pregovori prema „win-win“ ishodu, dogovor i implementacija. Potrebno je izraziti vlastite potrebe i želje te saslušati suprotni pregovarački tim o njihovim potrebama i željama i zajedno raditi na ispunjenju istih. Kod postizanja ciljeva, pregovarači i komunikatori koriste razne strategije i taktike. Ako pregovarački timovi žele zadržati dobre odnose i ponovno surađivati u budućnosti, držati će se moralnih strategija i taktika. Ako im je bitna samo pobjeda, koristiti će manipulativne načine koji će donijeti najbolje rezultate, ali loše odnose. Dobri pregovarači i komunikatori moraju biti asertivni, strpljivi i izdržljivi. Također moraju imati razvijenu kognitivnu, emotivnu i socijalnu inteligenciju. Što se tiče komunikacijskihvještina, savjetuje se raditi na neverbalnim znakovima, pozornom slušanju, samopouzdanju, empatiji, te na otvorenosti uma. Kako bi pregovori tekli uspješno, ali i pošteno, potrebno je biti etičan, moralan i ponašati se u skladu sa osobnim uvjerenjima i politikom organizacije. S obzirom na to da se pregovori često održavaju između timova iz različitih dijelova svijeta, odnosno iz različitih kultura, nužno je istraživati tuđe kulture kako bi se smanjio kulturni šok te se savjetuje učiti jezike. Na samom kraju, u radu su navedeni primjeri različitih poslovnih kultura te njihovih pregovaračkih stilova i komunikacijskih navika. In this paper, business negotiation and communication are researched and explained. It is explained that the most important thing for most negotiating teams is to reach an agreement from which both negotiating parties will come out as winners and fulfill at least a part of their imagined goals. Successful negotiators must handle their communication skills well. Business negotiation has six steps: preparation, discussion, goal setting, negotiations towards the „win-win“ outcome, agreement and implementation. It is necessary to express one's own needs and desires and listen to the opposite negotiating team on their needs and desires and to work together to meet them. Negotiators and communicators use a variety of strategies and tactics in order to achieve their goals. If the negotiating teams want to mantain good relations and work together again in the future, moral strategies and tactics will be adhered to. If all they care about is winning, they will use manipulative ways which will bring the best results but bad relationships. Good negotiators and communicators must be assertive, patient and durable. They must also have developed cognitive, emotional and social intelligence. As for the communication skills, it is recommended to work on nonverbal cues, attentive listening, self-confidence, empathy and on an open mind. In order for negotiations to run successfully, but also fairly, it is necessary to be ethical, moral and behave in accordance with the personal beliefs and policies of the organisation. Considering that negotiations are often held between teams from different parts of the world, that is from different cultures, it is necessary to explore other cultures in order to reduce the culture shock as well it is advisable to learn languages. Finally, examples of different business cultures and their negotiating styles and communication habits are listed in the paper.

Podnebne spremembe, degradacija okolja in drugi izzivi, npr. na področju zdravstva ali nepravične razdelitve hrane, vodijo k vprašanju vzdržnosti trenutnega razvojnega modela družbe. Na podnebne spremembe pomembno vpliva kmetijstvo ter z njim povezani pridelava in potrošnja hrane, zato je nujna usmeritev v trajnostno pridelavo in potrošnjo, s katerima zmanjšujemo pritisk na okolje. Z njima je povezan tudi enakomeren razvoj družbe in pravičnejša delitev virov znotraj prehranskih verig. Potrošnikov izbor hrane je ključen pri spremembi obstoječih v trajnostne potrošniške vzorce. Raziskovalci ugotavljajo, da so ti naklonjeni trajnostnim izdelkom, a njihovo nakupno vedenje tega pogosto ne izraža, zato smo v magistrskem delu analizirali pomembnost motivov za nakup in uživanje hrane v razmerju do trajnostnih atributov, da bi tako bolje razumeli izbor hrane in motivacijo za izbiro trajnostnih izdelkov. Motive in atribute smo primerjali v treh kategorijah izdelkov (mleko in mlečni izdelki, meso in mesni izdelki, sadje in zelenjava). Na podlagi zaznane pomembnosti atributov in identificirane stopnje v transteoretičnem modelu spremembe vedenja, ki razlaga korake za spremembo vedenja, je bila pripravljena faktorska analiza. Ta je pokazala, da lahko motive za izbor hrane in trajnostne atribute povežemo v tri faktorje. Z njimi smo naredili segmentacijo potrošnikov, katere namen je boljša prilagoditev in posledično večja učinkovitost komunikacijskih sporočil. Na podlagi treh identificiranih segmentov in njihovih značilnosti, ugotovitev tujih avtorjev in zaznane stopnje v transteoretičnem modelu spremembe vedenja smo podali predloge za ponudnike in jih opolnomočili s ključnimi temami, sporočili ter načini za doseganje želene spremembe vedenja, da bi tako spodbudili trajnostno potrošnjo. Climate change and other challenges in the field of healthcare and unfair food distribution all lead to the question of sustainability of the current social development model. To lessen the effect of agricultural production and consumption of food on our climate, the focus on sustainable food production and consumption is essential, as they are closely connected with the development of the society and a fairer resource distribution. Consumers’ food choices are an essential part of changing the existing consumer patterns into sustainable ones. Researchers find that consumers tend to prefer sustainable products, however, this is often not reflected in their purchasing behaviour. This master’s thesis analyses the importance of motives for food choice and compares them with sustainability attributes to better understand their motivation to buy sustainable products. The individual motives and attributes were compared in three product categories (dairy, meat, fruits, and vegetables). Based on the perceived importance of attributes and the identified stage according to the transtheoretical model of behaviour change, we conducted a factor analysis. The analysis showed that the motives for food choice and sustainability attributes can be combined into three factors. Based on those factors we prepared a consumer segmentation to be able to customize communication messages for consumers, consequently reaching a greater efficiency. Based on the three identified segments of consumers and their characteristics and the identified stage according to the transtheoretical model of behaviour change, we prepared suggestions for food suppliers and provided them with key topics and messages to promote sustainable consumption.