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1. Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer

Author

I.A. Pile and T.I. Surikova

Subjects
manipulation, commercial advertising, implicit information., Philosophy (General), B1-5802
Abstract

The article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is paid to linguistic, semiotic, cognitive,and psychological resources.

Published
2018
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