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Co-operative marketing groups are common in tourism, particularly in the case of destination marketing. Destination tourism marketing groups offer a diverse range of tourism products and experiences which complement each other and are delineated by a specific geographical parameter. Tourism product marketing groups offer similar tourism products or services and through a co-operative approach focus on an identified target markets. Co-operative marketing can make greater impact in terms of market presence and can be more cost effective. Members need to see the value in their membership in order to remain involved. Many tourism product providers are SMTE’s (Small and Medium Tourism Enterprises) and as tourism is recognised as a fragmented business, peripherality may play a role in isolating some providers. Co-operative marketing and evolving relationships can help to create a common group identity and a sense of belonging. Socio cultural issues, evaluation of product vision, perceived value as well as many of the constructs associated with the concepts of co-operative marketing, networking and relationship marketing, are explored with a view to understanding a more effective and efficient method of product marketing.

In 1994 Milk Marketing Boards in the UK were disbanded, their role as milk purchasers was taken by more than 100 licensed organisations. It is shown that this change resulted in an increase in the variation between producers' milk price. The majority of dairy farmers sold milk through the Milk Marketing Boards designated successor; a farmer owned co-operative called Milk Marque. In doing so they accepted a 1.5 ppl milk price penalty. It is shown farmers who adopted this strategy did so because of the perceived financial security of Milk Marque, goodwill and support for the principle of co-operative marketing and in an attempt to protect the milk price over the longer-term. The marketing environment changed once again in 2000 when Milk Marque was disbanded. Deductions drawn from the analyses of farmers' behaviour following the 1994 deregulation are used to inform consideration of possible developments in the marketing of milk in England and Wales.

The highlight of this issue are the examination results for the O. A. C. students. Agricultural articles pertain to the objectives of the poultry course at the O. A. C. and propagating gladiolus. Other articles provide instructions on how to build a temporary stage for community theatre productions and comments on co-operative marketing of farm products. Campus news reports on the activities of the closing of the school year. The Alumni column provides an update of alumni activities. This issue does not contain a Macdonald column. May Garden The aims and objects of the poultry course at the O. A. C. Building a temporary stage for amateur dramatics The gladiolus Some fallacies regarding co-operative marketing of farm products The treatment of iron and steel Editorial College life Athletics Alumni advertising

Agricultural articles in this issue pertain to best practices for fruit orchards, recommendations for selecting a tractor, and updates on the work of the dairy department and the stock judging team. Two articles suggest improving education in marketing and the advantages of co-operative marketing for honey. The second occurrence of the column Memorial Hall contains an update of the fundraising activities. Professor Unwin continues his series on Canadian literature. Campus news provides a report on the highly regarded Macdonald Institute' food facts exhibits on campus, more information on the Memorial Hall fundraising efforts, and the scholarship from the proceeds of the book "Bits O' Bronze". The Alumni column contains the address by Premier Drury to the Central Ontario O. A. C. Alumni Association, and alumni and alumnae updates. This issue does not contain a Macdonald column. The relation of certain orchard practices to fruit bud formation Improve marketing by education The work of the dairy department Memorial Hall Canadian literature: a series General points in tractor selection The stock judging team The food facts exhibit The Quest How it's done The advantages of co-operative marketing of honey "Relating my observations to my friend, George" Editorial College life Athletics Alumni Locals advertising

Highlighted in this issue is the first convocation ceremonies for the O. A. C. held in Guelph, at the War Memorial Hall. Included is a panoramic photograph of the Class of 1926 and all of the attending dignitaries. Agricultural articles pertain to the failure of co-operative marketing and creating a hemp industry in Western Canada. Horticultural articles address growing Phlox, and horticultural interests in Quebec. Students of the class of 1927 contribute the rest of the articles including an account of the annual St. Patrick's Day "Tie Fight". Campus news includes President Reynolds speech at the Farewell Banquet. The Alumni column provides an update of various alumni banquets and alumni activities. The Macdonald Institute column includes the results of the Mac Hall elections and alumnae updates. What kills cooperation Hemp in Western Canada Growing hardy Phlox The horticultural interests in Quebec Correspondence from a wealthy Scotch, Glengarry landlord to his city tenant "Third Year Journalism" the tearing of the green Telephoning Mac. Hall Our faculty The good old days "Tea and toast for two, please" Broad training is given to O. A. C. students We are seven (L) Michx Why some men prefer stag banquets Some interesting facts about the O. A. C. Editorial College life Macdonald Alumni Locals advertising

This issue begins with the prize winning speech from the public speaking contest regarding the creation of a provincial co-operative livestock marketing pool. Agricultural articles pertain to utilizing buttermilk as a foodstuff, reforesting Ontario, and Shorthorn cattle in Britain. Other articles address the quantity of food consumed at the college dinning hall, and the research in agriculture at a South African university. The editorial debates the merits of the current college yell. Campus news reports on a successful year for the O. A. C. Co-operative Association, the stock judging competitions, and a variety of year-end club meetings. Continued in this issue is an article regarding the National Federation of Canadian University Students, with a focus on a European tour over the summer. The Alumni column provides an update of the alumni activities. The Macdonald Institute column provides an obituary for Miss Jean Bradley, and alumnae updates. The live stock pool Robbing the hog trough "Give us this day ﾅ" Ontario plants trees The growth of the faculty of agriculture Shorthorns as I saw them in Britain The great international tour Editorial College life News and views Athletics Macdonald Alumni Locals advertising