Managing the linkage with primary producers: experiences in the Australian grain industry.

Considers the challenge facing an agricultural co-operative operating in a commodity market but seeking ways of adding value both to the output of its members and to the services it offers to its members and its customers. Highlights the importance of trust and the value of developing close working relationships over time, in order to communicate the need for radical change in strategic focus and implement an effective change management programme. [ABSTRACT FROM AUTHOR]