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The recent European General Data Protection Regulation (GDPR) and other data protection regulations restrict the processing of some categories of personal data (health, political orientation, sexual preferences, religious beliefs, ethnic origin, etc.) due to the privacy risks associated to such information. The GDPR refers to these categories as sensitive personal data. This paper quantifies the portion of Facebook (FB) users, across 197 countries, who are labeled with advertising interests linked to potentially sensitive personal data. Our study reveals that Facebook labels 67% of users with potential sensitive interests. This corresponds to 22% of the population in the referred 197 countries. Moreover, our work shows that the GDPR enforcement had a negligible impact in this context since the portion of FB users labeled with sensitive interests in the European Union remains almost the same 5 months before and 9 months after the GDPR was enacted. The paper also illustrates potential risks associated to the use of sensitive interests. For instance, we quantify the portion of FB users labelled with the interest "Homosexuality" in countries where being gay may be punished with the death penalty. The last contribution is the implementation of a web browser extension that allows FB users removing in a simple way the potentially sensitive interests FB has assigned them.

Part-of-speech (POS) and dependency grammar (DG) are the basic components of natural language processing. However, current word vector models have not made full use of both POS information and DG information, and hence the models’ performances are limited to some extent. The authors first put forward the concept of POS vector, and then, based on continuous bag-of-words (CBOW), constructed four models: CBOW + P, CBOW + PW, CBOW + G, and CBOW + G + P to incorporate POS information and DG information into word vectors. The CBOW + P and CBOW + PW models are based on POS tagging, the CBOW + G model is based on DG parsing, and the CBOW + G + P model is based on POS tagging and DG parsing. POS information is integrated into the training process of word vectors through the POS vector to solve the problem of the POS similarity being difficult to measure. The POS vector correlation coefficient and distance weighting function are used to train the POS vector as well as the word vector. DG information is used to correct the information loss caused by fixed context windows. Dependency relations weight is used to measure the difference of dependency relations. Experiments demonstrated the superior performance of their models while the time complexity is still kept the same as the base model of CBOW.

The recent European General Data Protection Regulation (GDPR) and other data protection regulations restrict the processing of some categories of personal data (health, political orientation, sexual preferences, religious beliefs, ethnic origin, etc.) due to the privacy risks associated to such information. The GDPR refers to these categories as sensitive personal data. This paper quantifies the portion of Facebook (FB) users, across 197 countries, who are labeled with advertising interests linked to potentially sensitive personal data. Our study reveals that Facebook labels 67% of users with potential sensitive interests. This corresponds to 22% of the population in the referred 197 countries. Moreover, our work shows that the GDPR enforcement had a negligible impact in this context since the portion of FB users labeled with sensitive interests in the European Union remains almost the same 5 months before and 9 months after the GDPR was enacted. The paper also illustrates potential risks associated to the use of sensitive interests. For instance, we quantify the portion of FB users labelled with the interest "Homosexuality" in countries where being gay may be punished with the death penalty. The last contribution is the implementation of a web browser extension that allows FB users removing in a simple way the potentially sensitive interests FB has assigned them., 6 pages, 3 figures, 3 tables. arXiv admin note: text overlap with arXiv:1802.05030

In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than on the content of the website hosting the advertisement. In this scenario, became of great value services that collect and hence can provide information about the browsing user, like Facebook and Google. In this paper, we show how to maliciously exploit the Google Targeted Advertising system to infer personal information in Google user profiles. In particular, the attack we consider is external from Google and relies on combining data from Google AdWords with other data collected from a website of the Google Display Network. We validate the effectiveness of our proposed attack, also discussing possible application scenarios. The result of our research shows a significant practical privacy issue behind such type of targeted advertising service, and call for further investigation and the design of more privacy-aware solutions, possibly without impeding the current business model involved in online advertisement., Comment: 7th IEEE International Workshop on Information Forensics and Security (WIFS) 2015. 6 pages

Proceedings of: IEEE Symposium Series on Computational Intelligence (SSCI 2014). Orlando, FL, USA, December 09-12, 2014. This work describes a proposal for developing and testing a scalable machine learning architecture able to provide real-time predictions or analytics as a service over domain-independent big data, working on top of the Hadoop ecosystem and providing real-time analytics as a service through a RESTful API. Systems implementing this architecture could provide companies with on-demand tools facilitating the tasks of storing, analyzing, understanding and reacting to their data, either in batch or stream fashion; and could turn into a valuable asset for improving the business performance and be a key market differentiator in this fast pace environment. In order to validate the proposed architecture, two systems are developed, each one providing classical machine-learning services in different domains: the first one involves a recommender system for web advertising, while the second consists in a prediction system which learns from gamers' behavior and tries to predict future events such as purchases or churning. An evaluation is carried out on these systems, and results show how both services are able to provide fast responses even when a number of concurrent requests are made, and in the particular case of the second system, results clearly prove that computed predictions significantly outperform those obtained if random guess was used. This research work is part of Memento Data Analysis project, co-funded by the Spanish Ministry of Industry, Energy and Tourism with identifier TSI-020601-2012-99. Publicado

The aim of this paper is to further explore new issues on advertising in ubiquitous information environments by theoretically and empirically discussing challenges of ubiquitous advertising. We have performed 15 interviews and 9 workshops with publishers and advertisers from the media industry. Our findings confirm previous research but also point out several additional challenging issues. We contribute to theory and practice by suggesting additional challenges for ubiquitous advertising regarding: 1) dynamic data exploitation, 2) real-time advertising adjustment (and channeling) to user behavior and preferences, 3) context adaptation and 4) user-advertiser relations. ©2008 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.