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TRAP: using TaRgeted Ads to unveil Google personal Profiles
- Source :
- 7th IEEE Information Forensics and Security, Rome, 2015, info:cnr-pdr/source/autori:Mauro Conti, Vittoria Cozza, Marinella Petrocchi, Angelo Spognardi/congresso_nome:7th IEEE Information Forensics and Security/congresso_luogo:Rome/congresso_data:2015/anno:2015/pagina_da:/pagina_a:/intervallo_pagine, WIFS
- Publication Year :
- 2015
-
Abstract
- In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than on the content of the website hosting the advertisement. In this scenario, became of great value services that collect and hence can provide information about the browsing user, like Facebook and Google. In this paper, we show how to maliciously exploit the Google Targeted Advertising system to infer personal information in Google user profiles. In particular, the attack we consider is external from Google and relies on combining data from Google AdWords with other data collected from a website of the Google Display Network. We validate the effectiveness of our proposed attack, also discussing possible application scenarios. The result of our research shows a significant practical privacy issue behind such type of targeted advertising service, and call for further investigation and the design of more privacy-aware solutions, possibly without impeding the current business model involved in online advertisement.<br />Comment: 7th IEEE International Workshop on Information Forensics and Security (WIFS) 2015. 6 pages
- Subjects :
- FOS: Computer and information sciences
Service (systems architecture)
Computer Science - Cryptography and Security
Exploit
Computer science
02 engineering and technology
Business model
Trap (computing)
World Wide Web
Computer Science - Computers and Society
020204 information systems
Personal Data
Computers and Society (cs.CY)
0202 electrical engineering, electronic engineering, information engineering
Targeted advertising
Computer Science Applications
Computer Vision and Pattern Recognition
Information Systems
Computer Networks and Communications
Google Profile
Social and Information Networks (cs.SI)
data privacy
Mobile apps
Google Targeted Advertisements
Computer Science - Social and Information Networks
advertising data processing
Privacy Attack
Visualization
020201 artificial intelligence & image processing
MIB My Information Bubble project
Personally identifiable information
Cryptography and Security (cs.CR)
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- 7th IEEE Information Forensics and Security, Rome, 2015, info:cnr-pdr/source/autori:Mauro Conti, Vittoria Cozza, Marinella Petrocchi, Angelo Spognardi/congresso_nome:7th IEEE Information Forensics and Security/congresso_luogo:Rome/congresso_data:2015/anno:2015/pagina_da:/pagina_a:/intervallo_pagine, WIFS
- Accession number :
- edsair.doi.dedup.....00f97337afc4ce08466afc0ae561ead9