7 results on '"Ye, G.W."'
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2. Conscious and unconscious processing in consumer motives, goals and desires
3. Brand equity: extended brand awareness and liking with Signal Detection Theory
4. Implicit expected utility theory for decision making and choice
5. Modeling the unconscious components of marketing communication: Familiarity, decision criteria, primary affect, and mere-exposure effect
6. Cultural dissemination in a complex network
7. Impact of hemoglobin on survival of cervical carcinoma patients treated with concurrent chemoradiotherapy is dependent on lymph node metastasis findings by magnetic resonance imaging
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