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Brand equity: extended brand awareness and liking with Signal Detection Theory

Authors :
Ye, G.W.
van Raaij, W.F.
Source :
Journal of Marketing Communications, 10(2), 95-114. Routledge
Publication Year :
2004

Details

Language :
English
ISSN :
13527266
Database :
OpenAIRE
Journal :
Journal of Marketing Communications, 10(2), 95-114. Routledge
Accession number :
edsair.narcis........2fa5e2d06a0951b8584a2ca2dbc5c572

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