1. Utilizing Yin-Yang approach to reinforce fuzzy front-end activities and manufacturing startups' growth performance.
- Author
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Huang, Jiaxu and Hu, Haiqing
- Subjects
- *
STRUCTURAL equation modeling , *YIN-yang , *MANUFACTURING industries , *CHIEF executive officers , *MINDFULNESS - Abstract
Fuzzy front-end is the research frontier of manufacturing industry. This study investigates the relationship between market-oriented FFE activities and manufacturing startup growth performance by adopting an open innovative ancient Chinese Taoism Yin-Yang approach under this post-pandemic circumstance. This study also examines the moderating behavioral effect of Chinese Zen-originated CEO mindfulness between market-oriented FFE activities and manufacturing startup growth performance. Data for this study were gathered from 343 Chinese manufacturing startups' CEOs across different manufacturing industries, including both high-tech and conventional manufacturing industries. The collected data were analyzed by using structural equation modeling and Bootstrap method. The quantitative analysis results show that most market-oriented FFE activities have positive effects on manufacturing startup growth performance and the Chinese Zen-originated CEO mindfulness positively moderates the relationship between most FFE activities and startup growth performance. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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