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Consumers today are more conscious than ever about the food they eat, and want healthy options when it comes to their favorite meals and snacks. What Jeremy Bjork, chief marketing [...]

The article presents company profile of snack foods maker Wise Foods Inc. The firm's dedication to innovation with the launch of its innovation center at its headquarter as it commits to become a leader in the salty snacks category is noted. Wise Foods chief executive officer (CEO) Jolie Weber states that the innovation center should prove to be the backbone of the continued success of the firm beyond its 95th anniversary.

The article focuses on the snack industry specially on extruded and puffed snacks along with information on market data from the market research firm IRI; trends related to flavor, textures and shapes; information on extruded snacks makers such as Wise Foods Inc. and outlook for the industry.

The article focuses on the issue regarding the definition of a potato chip, considering the arguments on whether the label of the Pringle's Newfangled Potato Chips from Procter & Gamble Co. (P&G) really matched with its content. It states that several companies, which include Jays Foods Inc., Wise Foods Inc., and Superior Potato Chips Inc., contested that the Pringle's Newfangled Potato Chips of P&G was not a potato chip, but rather an ersatz product. Meanwhile, because of the controversy on the P&G product, the Potato Chip Institute International has sought to prevent the labeling of some snacks like Pringle's as potato chips. It adds that the potato chips prepared from dried potatoes were ordered by the U.S. Food and Drug Administration (FDA) to be labeled that way.

Discusses the management strategy and success of Wise Foods. Efforts done by Terry McDaniel, president and chief executive officer of the company; Profits and sales of the company; Status of the company as compared to other salted-snack manufacturers.

In the quiet Pennsylvania town of Berwick, Wise Foods Inc. operates the world's largest snack food plant. In its 750,000-square-foot plant, the firm manufactures 625,000,000 bags of snacks a year, [...]

Offers a look at the adoption by Wells Lamont Corp. and Wise Foods of closed-loop supply chain management and event-driven forecasting in 2005. Deployment by Wells Lamont of a demand-management system in 2004; Demand-management trends in consumer product goods; Distributor network being used by Wise Foods.

Presents information on cookies and cracker products and discusses merchandising techniques for the products. Line of cookies from Tropicales; Cookie aisle trends identified by Murray Biscuit Co.; Merchandising strategy of Wise Foods for its line of sandwich crackers.

Deals with the opportunity presented by the Halloween holiday to supermarket operators and the snacks food industry in the U.S. Sales growth posted by supermarkets on the salted snacks category in November 2003; Popularity of Halloween treat packs among consumers; Problem facing manufacturers in making bags or packs of snack foods for the holiday; Features of the Halloween packs launched by Wise Foods in 2002.

Focuses on JRG which addresses the limitations in existing supply chain planning products in San Mateo, California. List of views offered by the Build-to-Consumption platform of the company according to CEO Jonathan Knight; Views of Jane Biddle, vice president of manufacturing research at Aberdeen Group, on JRG planning; Advantage of the use of the JRG planning to Wise Foods Inc.

Ever since college, I associated the Spring Solstice with the National Collegiate Athletic Association (NCAA) brackets. Regardless of how well I thought I knew what I was doing, or believed [...]

BOSTON -- Wise Foods Inc. has a three-year deal with the Boston Red Sox that sets up the snack maker as the team's official potato chip and Cheez Doodle sponsor. [...]

The article evaluates several snack foods from Wise Foods Inc., including the Cheez Doodles Extra Cheesey, Wise Ridgies Tailgate Classics, and the Wise Popcorn 12ct Variety Pack.

The article reports on the acquisition of U.S. snacks maker Wise Foods Inc. by Mexican bottling firm Arca Continental.

The article focuses on the use of augmented reality (AR) in the marketing campaigns of several companies. It reports that the technology involves merging of real-world images with virtual reality, and mentions its use by Wise Foods Inc. to market the snack food Cheez Doodle. It discusses the growth in the AR market, and mentions the focus given to engagement of consumers in such campaigns. Also given are views of Total Immersion's general manager (GM) for the U.S. Greg Davis on AR's popularity.

Reports on loan guarantor IP Innovations Financial Services Inc.'s deal supporting a trademark-based loan to snack food firm Wise Foods Inc. underwritten by GMAC Commercial Finance LLC. Terms of the agreement; IP Innovation's ongoing relationship with GMAC.

Reports on snack food company Wise Foods Inc.'s deployment of JRG Factory Scheduler, a production-scheduling system from JRG Software Inc. Optimization of labor staffing, shipping schedules and other production-related processes; Annual savings realized from use of the use of the software; Information technology upgrades at Wise.

Focuses on the status of the cheese snacks category of the snack food industry in the United States as of June 2001. Decision of Cheeze Kurls Inc. and The Bachman Co. to target the younger demographic in marketing their products; Launch of the Chee-tos cheese snacks from Frito-Lay company; Product offerings of Wise Foods company for the Hispanic American market.

The article focuses on the marketing strategy used by Wise Foods to promote its sweepstakes where it runs a yearly program that involves the addition of opt-in email addresses to its database.

The article examines marketing of Cheez Doodles brand snack food by its manufacturer Wise Foods. The company has created "Cheez Dudes," a trio of advertising characters, to serve as the basis of its advertising campaign. It has created a virtual reality game in which computer users can create rock music videos using the characters. This is an attempt to attract more teenagers to the product.

This article focuses on a technology for streamlining production, packaging and inventory management at manufacturing firms. The Aberdeen group said that 82% of all manufacturers use spreadsheets for production planning and scheduling. However, food manufacturers See's Candy and Wise Foods gave up their spreadsheets and transitioned to a single platform for production planning, packaging, and inventory management. The changes taking place in these two companies are part of the trend toward demand-driven manufacturing; that is. pulling from the retailer rather than pushing from the supplier, to compress throughput or cash-to-cycle time. See's Candy saved $200, 000 when it transitioned its Northern California manufacturing and packaging plant from Excel spreadsheets to a single platform. Aside from that, scheduling production that once took a full day now takes just hours, resulting in more control of the manufacturing process, lower inventory levels, and better response times. Both Wise and See's have something else in common: neither one is Procter &, Gamble. Each brings in around $400 million in revenue. And both companies used the single platform of JRG because it offered Web-based software as a service.

This article presents news briefs related to food industry and trade. Soy has become the latest and greatest marketing tool for health food manufacturers to promote nutrition in their products. Organic fruits and vegetables have found their way into the aisles of several mainstream food channels, and convenience stores are no exception. According to the Natural Marketing Institute, as much as 39 percent of the U.S. population uses organic products. Wise Foods Inc. has introduced Wise Choice, its first line of all-natural health snacks, headlining Wise Choice Potato Crisps and Soy-Potato Crisps. INSET: Does a Body Good.

Presents Wise Foods' Wise Choice Potato Crisps and Soy-Potato Crisps. Ingredients; Suggested retail price; Addition of soy protein to the product; Available flavors.