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Borrowing from computing via media art, we introduce the concept of 'glitch' pedagogy to insert unexpected tension into the marketing curriculum, offering learners a glimpse into the underlying ideological structures of neoliberal higher education and opening up spaces of resistance and affirmation. We draw on neoliberal, marketised educational discourses and the bureaucratic systems they engender to illustrate glitches within the employability agenda, providing students conceptual space to leverage the contradictions and inequalities implicit in this agenda. As a genre of post-critical pedagogy, we argue that glitch pedagogy can move us beyond some of the noted dualisms of critical pedagogy to recognise the complexity of students' emotional investments, in particular socio-cultural and political positions by way of affective relations. [ABSTRACT FROM AUTHOR]

Virtual Reality has been heralded variously as the next steppingstone in technological innovation, a utopian 'empathy-machine' and a dystopian addictive technology. Using critical discourse analysis, we explore the types of narratives underlying this global attention and the ideological values, beliefs and interests therein. We contribute to the critical marketing literature by demonstrating how an examination of sociotechnical imaginaries reveals the ways in which the market mediates the reception of new technologies and the kinds of worlds these technologies bring about. Through an interactive 'choose your own adventure' narrative, we bring these imaginaries into relief and invite readers to navigate alternative potential futures for VR. The data underpinning the narrative highlight the role of marketers and marketing in shaping our social, political and economic reality. [ABSTRACT FROM AUTHOR]

In response to a call for new conceptualizations of the self that avoid mind/body dualisms, recent research has introduced more flexible and fluid theorizations of personhood. This paper takes a phenomenological approach to examine the perceived shifts in body ownership and distribution of agency which underpin such theorizations. We focus on two dissociative experiences, namely, spirit possession and virtual reality, explicating how consumers can experience changes of perspective by disconnecting from the mainstream of their conscious awareness, allowing for a controlled "letting go," resulting in therapeutic gains. We highlight how consumers create a larger assemblage of the self beyond single viewpoints for a new kind of experiencing. We argue that existing work has treated embodiment in a fairly symmetrical manner, insufficiently considering the inherently somatic characteristics of consumer experiences as an articulation of a multiplicity and distribution of embodiment and agentic relations, both human and non-human. [ABSTRACT FROM AUTHOR]