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Towards glitch pedagogy.
- Source :
- Journal of Marketing Management; Feb2023, Vol. 39 Issue 1/2, p68-91, 24p, 2 Charts
- Publication Year :
- 2023
-
Abstract
- Borrowing from computing via media art, we introduce the concept of 'glitch' pedagogy to insert unexpected tension into the marketing curriculum, offering learners a glimpse into the underlying ideological structures of neoliberal higher education and opening up spaces of resistance and affirmation. We draw on neoliberal, marketised educational discourses and the bureaucratic systems they engender to illustrate glitches within the employability agenda, providing students conceptual space to leverage the contradictions and inequalities implicit in this agenda. As a genre of post-critical pedagogy, we argue that glitch pedagogy can move us beyond some of the noted dualisms of critical pedagogy to recognise the complexity of students' emotional investments, in particular socio-cultural and political positions by way of affective relations. [ABSTRACT FROM AUTHOR]
- Subjects :
- MEDIA art
ART materials
EMPLOYABILITY
OPEN spaces
HIGHER education
Subjects
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 39
- Issue :
- 1/2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 162670815
- Full Text :
- https://doi.org/10.1080/0267257X.2023.2174165