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Towards glitch pedagogy.

Authors :
Preece, Chloe
Whittaker, Laryssa
Source :
Journal of Marketing Management; Feb2023, Vol. 39 Issue 1/2, p68-91, 24p, 2 Charts
Publication Year :
2023

Abstract

Borrowing from computing via media art, we introduce the concept of 'glitch' pedagogy to insert unexpected tension into the marketing curriculum, offering learners a glimpse into the underlying ideological structures of neoliberal higher education and opening up spaces of resistance and affirmation. We draw on neoliberal, marketised educational discourses and the bureaucratic systems they engender to illustrate glitches within the employability agenda, providing students conceptual space to leverage the contradictions and inequalities implicit in this agenda. As a genre of post-critical pedagogy, we argue that glitch pedagogy can move us beyond some of the noted dualisms of critical pedagogy to recognise the complexity of students' emotional investments, in particular socio-cultural and political positions by way of affective relations. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
0267257X
Volume :
39
Issue :
1/2
Database :
Complementary Index
Journal :
Journal of Marketing Management
Publication Type :
Academic Journal
Accession number :
162670815
Full Text :
https://doi.org/10.1080/0267257X.2023.2174165