Search

Your search keyword '"Wetmore, Pete"' showing total 13 results
Start Over Author "Wetmore, Pete"
13 results on '"Wetmore, Pete"'

1. The Mac is connected to the - PC, the PC's connected to the - Atex, the Atex is connected to the - Leaf Desk, and the newsroom runs them all

Author

Wetmore, Pete

Subjects
Computers -- Usage, Newspapers, Literature/writing, Mass communications, Publishing industry
Abstract

System editors have a wider scope to work in little time with the advent of the system guru, a specialized systems editor in a computer. The experts handling the system should be skilled and experienced as it is not to use the system to a variety of jobs. The working of the systems machines makes the jobs easier and offers the editors and journalist more time to attend to their routines.

Published
1993

2. Print potential

Author

Wetmore, Pete

Subjects
Internet/Web advertising -- Influence -- Usage, Electronic commerce -- Usage, Electronic commerce, Internet/Web advertising, Advertising, marketing and public relations, Business, general
Abstract

Byline: Pete Wetmore when jessica atkins gets it in her head to buy something, she wants it from a nearby store, not an online merchant. But before venturing out from [...]

Published
2005

3. Pulitzer/Lee to stake out nat'l ads; Proposed $1.5 bil merger creates media giant via newspapers and Web

Author

WETMORE, PETE

Subjects
Pulitzer Inc. -- Mergers, acquisitions and divestments -- Management, Lee Enterprises Inc. -- Mergers, acquisitions and divestments -- Management, Newspaper publishing -- Mergers, acquisitions and divestments -- Management, Company business management, Company acquisition/merger, Advertising, marketing and public relations, Business, general
Abstract

Byline: PETE WETMORE Don't underestimate the reach of Michael Reed and his 86 daily papers sprinkled across small towns from New York to Texas. The papers' Web sites can expand [...]

Published
2005

5. Discounting gets notice; As circ rules change, advertisers will gain information

Author

Wetmore, Pete

Subjects
Audit Bureau of Circulations -- Standards, Newspapers -- Standards, Newspaper publishing -- Standards
Abstract

New rules on how newspapers report circulation and readership-the result of years of wrangling among publishers over the definition of 'paid circulation'-will arm publishers with new ways to sell ad […]

Published
2001

6. Covering Your Assets

Author

Wetmore, Pete

Subjects
Cable television/data services, Company business planning, Online services, Insurance industry, Hacker, Online service outage, Insurance -- Planning, Online services -- Insurance -- Planning, Insurance industry -- Planning, Computer hackers -- Planning, Home shopping -- Planning
Abstract

Insurers assess the online risks BAD NEWS: HACKERS HAVE HAD THEIR WAY WITH YOUR SITE. Someone has shut out visitors for hours, compromised customer information, pilfered trade secrets and made […]

Published
2000

8. Misfiring in midlands

Author

Wetmore, Pete

Subjects
Printing industry, Company business management, Printing industry -- Management, Commercial printing industry -- Management, Computer-integrated manufacturing -- Comparative analysis
Published
2004

9. No press is an island

Author

Wetmore, Pete

Subjects
Printing industry, Technology application, Printing industry -- Technology application, Commercial printing industry -- Technology application
Published
2004

10. Misfiring in the Midlands.

Author

Wetmore, Pete

Subjects
*COMPUTER integrated manufacturing systems, *MANUFACTURING processes, *NEWSPAPERS, *NEWSPAPER publishing, *COMPUTERS in newspaper publishing
Abstract

This article discusses the potential problems faced by printing press customers by the implementation of computer integrating manufacturing (CIM) systems. The experiences of the Omaha, Nebraska-based "Omaha World-Herald" newspaper in CIM implementation are taken as examples. The benefits provided by CIM to the newspaper's printing and packaging operations are cited, as well as problems that may have to be addressed by other printing businesses contemplating the implementation of CIM.

Published
2004

11. National ads kick it up a notch.

Author

Wetmore, Pete

Subjects
*NEWSPAPER advertising, *ADVERTISING, *ASSOCIATIONS, institutions, etc., *PUBLISHING, *PRINT advertising, *NEWSPAPERS
Abstract

Presents an update on newspaper advertising in the U.S. as of April 2004. Growth in revenue from national advertising from 2003 to 2004 according to the Newspaper Association of America (NAA); Hurdles faced by national ad buyers with publishers according to analyst Edward J. Atorino; Entity created by NAA with a mission of winning over national dollars in different advertising categories.

Published
2004

12. ROP puts on a new face.

Author

Wetmore, Pete

Subjects
*NEWSPAPER advertising, *PRINT advertising, *PUBLISHING, *ADVERTISING
Abstract

The article reports on the changes in run-of-press (ROP) advertising in newspapers in the U.S. The trend that publishers continue to see if the shift from ROP to preprint advertising. And with full-page ads under pressure from the economic downturn, newspaper are looking beyond such ROP stalwarts as departments stores and are offering new ROP variations.

Published
2003

13. Discounting gets notice.

Author

Wetmore, Pete

Subjects
*NEWSPAPER circulation, *NEWSPAPER advertising, *READERSHIP surveys, *NEWSPAPER publishing
Abstract

The article discusses how the new rules in the United States governing the reporting of newspaper circulation and readership can help publishers sell advertising space. Under the new rules, publishers will be able to count papers they sell at less than half the basic price as paid circulation. The rules, according to publishing industry analysts, make it easier for advertisers to compare one paper with another.

Published
2001

Catalog

Books, media, physical & digital resources
See catalog results