Search

The aim of this research study is to analyse the state of background music played in facilities of the hospitality industry in the Czech Republic in relation to how customers perceive said music. The study draws from a part of the findings of a quantitative survey focused on the analysis of music currently used in commercial spaces. The survey, which took place in 2019, consisted of respondents' in-person visits and led to the production of a total of 6,909 reports, of which 1,190 (21%) came from facilities in the hospitality industry. The results have been analysed using methods of descriptive and inferential statistics, such as the ANOVA test, Tukey's HSD test, chi-squared test, and Pearson correlation. While the results confirm that the use of background music in the form of popular song mixes played from the radio or other sources is prevalent, they also show that this option is rated the least positively by the respondents.

Small and medium-sized enterprises form a significant part of the economy of each country with the greatest potential for growth and the impact on stabilizing the economy. Their success or failure depends not only on know-how, capital, or machinery, but also on human resources, one of the competitive advantages and a critical factor of success. In order to achieve success and ensure the sustainability of business processes, the focus is on employee motivation and employee satisfaction, with an emphasis on effective management as multicultural workers' groups are becoming the current trend in logistics companies. Using Tukey's HSD post-hoc test and ANOVA, differences in the perception of motivation and job satisfaction of employees are identified. As part of the post-hoc analysis, the observed dependencies of the mean values of importance and satisfaction with the effect of selected motivation factors are examined in more detail. Based on the results, the fact that employee motivation in logistics companies in Slovakia and the Czech Republic is different, can be concluded. In addition, it varies according to the size of the enterprise. These findings are important for the members of management because of the globalization of economies and multiculturalism of workers‘ teams in both logistics and also other enterprises. Finding a variety of preferences for motivational needs and job satisfaction does not make it possible to develop unified motivation programs. The needs of employees regarding the size of the enterprise and also the country of origin must be taken into account by the management of an enterprise. © 2021, Budapest Tech Polytechnical Institution. All rights reserved.

Sustainability of (small and medium-sized enterprises) SMEs in a globalized economy depends on several factors. According to available studies, effective Customer Relationship Management (CRM) is one of the factors affecting the competitiveness of SMEs in a positive way. This paper is focused on creating customer databases and on using the CRM strategy in SMEs in Slovakia. The aim of the paper is to cluster SMEs in Slovakia based on using customer databases and CRM and to identify differences in clusters according to the selected attributes. The outputs of the research focused on marketing communication and on creating the CRM strategy in Slovak enterprises are presented in the paper. Quantitative nonexperimental research using the questionnaires was conducted at the end of 2017 and throughout the year 2018. The research results are based on the responses of 1009 Slovak SMEs. Basic descriptive statistics, K-means cluster analysis, Analysis of variance (ANOVA), and Tukey HSD test were used to process the data. The resulting clusters show three typical attitudes of Slovak SMEs to creating the database, using the CRM and its effectiveness. Moreover, attitude to the application of ethical principles and holistic, integrated, and socially responsible marketing are presented in the clusters. Following the results, the fact that SMEs can be divided into the three following clusters with equal size can be stated: 1st cluster (in 92.2% and consisting of micro-and small-sized enterprises), customer databases are created for the purpose of marketing communication; 2nd cluster, consisting of the highest percentage of medium-sized enterprises and enterprises with foreign equity participation using the customer databases and CRM; and 3rd cluster characterized with smaller-sized enterprises with domestic property not focused on marketing communication and using the customer databases. The research results provide the basis for further research and support for small and medium-size

Creating an effective marketing strategy according to current trends is a key process needed to achieve sustainable growth that can result in attracting a great number of existing as well as potential customers. Moreover, an enterprise's success is affected by the aforementioned process. The aim of the paper is to determine the clusters of small and medium-sized enterprises operating in the Slovak Republic and the use of marketing communication tools in the future. The research into marketing communications and customer relationship management (CRM) building in companies was carried out in Slovakia in the years 2017 and 2018. In total, 1,009 small and medium-sized enterprises from Slovakia participated in the research. Following a K-means clustering algorithm, three clusters were determined. Descriptive statistics, cluster analysis using K-means clustering, and an analysis of variance (ANOVA) were used to identify no statistically significant difference in terms of the size of enterprises., Vytvoření efektivní marketingové strategie podle současných trendů je klíčovým procesem potřebným k dosažení udržitelného růstu, který může vést k přilákání velkého počtu stávajících i potenciálních zákazníků. Úspěch podniku je navíc ovlivněn výše uvedeným procesem. Cílem příspěvku je zjistit klastry malých a středních podniků působících na Slovensku a využití nástrojů marketingové komunikace v budoucnosti. Výzkum v oblasti marketingové komunikace a řízení vztahů se zákazníky (CRM) ve firmách byl proveden na Slovensku v letech 2017 a 2018. Na výzkumu se podílelo celkem 1 009 malých a středních podniků ze Slovenska. Podle algoritmu shlukování K-prostředků byly určeny tři klastry. Deskriptivní statistika, shluková analýza pomocí K-znamená klastrování a analýza rozptylu (ANOVA) byly použity k identifikaci žádného statisticky významného rozdílu, pokud jde o velikost podniků.

Creating an effective marketing strategy according to current trends is a key process needed to achieve sustainable growth that can result in attracting a great number of existing as well as potential customers. Moreover, an enterprise's success is affected by the aforementioned process. The aim of the paper is to determine the clusters of small and medium-sized enterprises operating in the Slovak Republic and the use of marketing communication tools in the future. The research into marketing communications and customer relationship management (CRM) building in companies was carried out in Slovakia in the years 2017 and 2018. In total, 1,009 small and medium-sized enterprises from Slovakia participated in the research. Following a K-means clustering algorithm, three clusters were determined. Descriptive statistics, cluster analysis using K-means clustering, and an analysis of variance (ANOVA) were used to identify no statistically significant difference in terms of the size of enterprises.

The market has its requirements for each product type. But consumers themselves create room for creativity in design. A frequent question from a marketing perspective is whether the design of a product is more important than its functionality in terms of meeting the customer's needs and desires. It is also possible that at present the market is overwhelmed by "similar products" and the differences are found by customers in design. Or, should the designer initially think about product functionality, the culture of people within the target market, or the viability of the product itself? The aim of the article is to identify attitudes and views of design specialists in creating their products in the context of design, functionality, uniqueness and viability. The article is based on the partial results of research focused on the design function in the context of the consumer market from the point of view of the new generation of design students. The presented results are processed from the obtained data by a questionnaire survey on a sample of 136 students of design within colleges in the Czech Republic. There has been used basic descriptive statistics for data processing. The results create an idea of the young generation's perspective of future designers on product application in the context of the consumer market.

The company's success in today's rapidly changing and the turbulent environment is determined by its performance and efficiency. The determining factors are employees who move other business factors into motion. Research explores the effectiveness of financial resources invested in educational and development activities. Employees working at the level of middle management participated in this research. The results show that, despite the fact that each rated manager achieves a different level of competence, another shift in competencies, and the resulting level of achievement of the competence maxima; the company spends financial resources on educational and development activities efficiently. Over the monitored period of three years, managers have made a different shift in competence development. This requires different ways of their further development in the form of complementary, supportive, developmental, and training activities and intensive coaching. Copyright © 2018 International Business Information Management Association (IBIMA).

Small and medium-sized enterprises constitute a significant part of Slovakia's economy with the greatest potential for growth and the impact on economic stabilization and balanced development of the regions. The employee motivation has a major impact on the performance of employees working in these businesses. Research focused on the exploration of employee motivational preferences was conducted in all regions of Slovakia in 2017 and 2018. The sociological survey method was used through anonymous questionnaires. Overall, 2,646 respondents participated in the research. Based on the research results, it can be stated, that motivational preferences of employees working in small enterprises in Slovakia are changing over time. These are primarily motivational factors relating to the social needs and financial motivational factors.

Employee performance and their new ideas, as well as their efforts to promote the company in positive ways help build the values of an enterprise. Properly motivated managers, white-collar, and blue-collar workers use their performance to affect the business efficiency, and therefore the success and sustainability of the enterprise. Selecting the right structure of motivation factors, especially those aimed at job category and gender, is the main role of enterprise management. The aim of this study is to analyze and define differences in the perception of the preferred level of motivation in terms of gender and job category. The questionnaires were given to randomly selected employees working in Slovak enterprises in order to ensure variability and randomness of respondent selection which is necessary for relevant data acquisition. Following the average, the order of the importance of motivation factors of 3720 respondents was defined. The Student's t-test and Tukey's HSD test were used. We confirmed that there are statistically significant differences in the perception of the motivation in terms of job category. Moreover, we proved the significant differences between genders in the job category of blue-collar workers. We did not observe differences between genders in the other job categories studied. The results reported should be accepted and implemented in motivational programs by the employees of human resource departments as a way to keep up with strategic human resource management. © 2019 by the authors.

Employee motivation is a prerequisite for the effective development of the potential of human resources. Therefore, motivation processes are important. The aim of the paper was to define the motivational priorities of white-collar employees in forest enterprises. Following the research results, cluster analysis statistical methods were used to define employee groups with similar motivations. The research was carried out in 11 forest enterprises with 195 total respondents. The results indicated that it is possible to create a unified motivation program with selected motivation factors for white-collar employees in forest enterprises. Defined groups had similar levels of motivation in individual motivation factors. Three significant motivation factors were determined: basic salary, working environment, and fair appraisal system. These motivation factors can be systematically implemented as a tool to improve the level of motivation of individual groups. It is important to consider that conditions and work environments change over time, so an effective motivation program must be updated regularly in order to produce sustained benefits. © 2019, North Carolina State University.

School graduates, together with young applicants, the long-term unemployed, persons over 50 years of age, persons after maternity leave, people with disabilities, people with no qualifications or low qualifications belong to problematic groups in the labour market. The main reason why some university graduates find it harder to find work in the labour market is related to the structure of their education, which does not correspond to the requirements of the labour market. Therefore, the choice of a field of study can play a key role for the graduate's future career. Also, the state is interested in supporting study fields with a higher potential in the labour market. The aim of the paper is to compare the college graduates of Pilsen Region according to the studied field and the type of school. Also, attention was paid to the fact whether graduates are working in the field of study. The article is based on the results of the research examining the employability of graduates in the Pilsen Region in the Czech Republic. The target group of research was made up of graduates who finished their bachelor study program in the period 2012-2016 and live in the Pilsen Region. This sample includes 272 respondents from different study fields at colleges.

The aim of the article is to determine preferences of motivational factors of the blue-collar workers in the Czech Republic and the Sverdlovsk region in the Russian Federation. The paper presents partial outputs of the research into employee motivation preferences and their satisfaction with these factors. The data was obtained through a questionnaire distributed in 2017. The sample of respondents included 395 Czech and 308 Russian blue-collar workers. The data obtained was processed using basic descriptive statistics. Using the T-test, the levels of significance p were calculated for groups of motivation factors. The results of this research define motivation factors preferences of blue-collar workers in different areas, which is useful for organizations to make motivation programs more effective. The article also presents differences in the average level of groups of motivation factors between the observed areas.

Trends in modern society have a significant impact on the way organizations operate. The use of mobile phones makes it possible to create completely new high-availability communication and business channels. Mobile phones are used in mobile marketing, which has come to the fore via SMS marketing. In this article, the focus is on the use of mobile phones in e-business. The introduction of a new mobile player app store was analyzed through research conducted in 2017. The aim of the research was to find out whether it is possible-in terms of the sustainability of the consumption of a marketing product-to introduce a single campaign with the same content but in different language mutations in selected markets, or whether it is necessary to use a completely different campaign and means of communication for each market. Overall, 287 respondents from the Philippines, Thailand, and India were examined. The dependency between the socio-demographic characteristics of the respondents (country, gender, and age) and site engagement was tested, and user experience was tested, too. The results of the research revealed that there was no dependency between belonging to the selected countries and site engagement. Furthermore, there was also no dependency between gender and site engagement. On the other hand, there was a statistically significant dependency between belonging to the country and the design of the website. © 2018 by the authors.

The aim of this article is to identify differences in motivational preferences among university students and employees with university degree. The aim of the primary research is to find out motivational preferences in a group of young people before their employment in the labor market and how these preferences change at workers who are already in employment. These outcomes are also interesting for potential employers who try to reach out to talents right after graduation. The young generation has not only different preferences but also new and interesting worldviews that can bring new wind into stereotypical processes. This research was carried out through a questionnaire survey in the Czech Republic in 2016. It is based on data gained from two groups of respondents. The first group consisted of university students studying full-time. The second group was comprised of employees with university degree.

The Member States of the European Union are affected by the same or very similar factors influencing employee motivation. In the article, we analyse the level of employee motivation in V4 countries. We assume that the level of economy of these states is similar and efficient, after 27 years of labour market development and accession to the European Union. Our research was conducted in 2016 and 2017. In sociological research 2183 respondents from manufacturing companies were involved in the questionnaire by the correspondence method. Respondents are made up of 898 men and 1295 women of different age and education, with different practices and different job positions. In the tests, we examined the significance of the difference in arithmetic mean and the standard deviation of the motivation factors of the observed samples at significance level = 0.05. Subsequently, we tested the samples by the Tukey's HSD test. Based on the research results, we have defined four most important motivational factors in the analysed countries. We conclude that the requirements for motivating employees in industrial enterprises are highly similar in the V4 countries. The most important factors are basic salary, good working team, work atmosphere and job security. Other factors include manager access, fair employee evaluation, additional financial evaluation, and workplace communication. Despite the similarity between countries, there are statistically significant differences. The biggest difference can be observed between Hungary and other countries when looking at motivational factors such as workplace atmosphere and good working team. Between the Czech Republic and the other countries, there are also differences in the basic salary factor. In the case of job security factor, we observe statistically significant differences between the Slovak Republic and Poland.

Brand awareness is not only a key strategic asset of organizations but it also an inevitable part of the sustainable competitive advantage. This paper presents partial research results dealing with brand awareness of Czech respondents. The research was carried out in the Czech Republic in 2015 and the research sample consisted of 1182 respondents who were encouraged to name foreign brands spontaneously without helping them with product categories or countries. The findings introduced in this paper show the top ten international, global brands recalled by consumers divided into three clusters. Brands, which were recalled frequently, belong to the sectors of sportswear, technology, beverages, food, footwear, and skin care. The obtained research results can help organizations better understand the buying behavior of Czech consumers.

The aim of this article is to determine fundamental consumer groups with respect to their attitudes towards brands considering their origin, brand awareness, perceiving their quality and price. To meet the goals of this article, results of primary research focused on consumer preferences conducted in the Czech Republic were used. The research was done through a questionnaire survey and structured interviews during October and November of 2014. The sample consists of 1028 respondents expressing their preferences by answering 38 questions. Respondents' attitudes are evaluated in this article according to their gender, age, educational attainment, municipality size and net income. Based on the obtained data, consumer groups are divided into six clusters. The outcomes presented in this article provide a look at the structure of Czech consumers with respect to their buying preferences of brands.

The aim of this article is to evaluate the importance, influence and attitude to the country-of-origin of brands in relation to consumer preferences in the Czech Republic. The evaluation is based on data gained from primary research focused on the behavior and preferences of consumers to brands. Moreover, these results are compared with the outcomes of the same oriented research carried out in the Slovak Republic. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews during October and November of 2014. This article provides a partial view with respect to specific structures of the Czech consumers.

The aim of this paper is to present and discuss research results dealing with the importance of the information about the product in the pre-purchase search of consumers in the Czech Republic. The evaluation is based on data obtained from primary research focused on preferences of consumers to brands. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews in the last quarter of 2014. This paper introduces partial results with respect to the selected socio-demographic criteria of the Czech respondents, such as gender, education, age, size of municipality and the net monthly income. Finally, these outcomes are compared with the results of a similar research conducted in the Slovak Republic in 2013.

The paper is focusing on selected aspects of country-of-origin brands based on the results of primary representative researches conducted in Slovakia and the Czech Republic combined with additional information concerning the current practice. It highlights the brand importance within the frame of consumer preferences, opens the discussion concerning Slovak and Czech brands background and compares selected attitudes of the Slovak and Czech consumers toward brands. Copyright © 2016 International Business Information Management Association

The purpose of this article is to evaluate attitudes and preferences of consumers in the Czech Republic in relation to quality perception of domestic and foreign brands. Results presented are compared to the outcomes of a similar research study carried out in the Slovak Republic. In this article, partial outcomes of primary research focused on attitudes and preferences of Czech consumers in relation to attributes, such as price, quality, product information, and preferences of domestic products, are presented. This primary research was conducted in the Czech Republic in the period of October and November of 2014 and respondents were approached via an electronic questionnaire and personal interviews. This article presents a more detailed with respect to specific structures of consumers in the Czech Republic. Copyright © 2016 International Business Information Management Association

The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers. Copyright © 2016 International Business Information Management Association