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DICTIONARY OF USEFUL MARKETING TERMS.

Authors :
WEBEROVÁ, DAGMAR
Source :
Marketing Science & Inspirations; 2016, Vol. 11 Issue 4, p62-65, 2p
Publication Year :
2016

Abstract

The article presents a glossary of jargons related to marketing and includes some terms like guerrilla marketing, handout, half-price sale, and halo effect.

Subjects

Subjects :
MARKETING
GUERRILLA marketing

Details

Language :
English
ISSN :
13387944
Volume :
11
Issue :
4
Database :
Complementary Index
Journal :
Marketing Science & Inspirations
Publication Type :
Academic Journal
Accession number :
120286146

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Authors Abstract Subjects Details