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166 results on '"Wal-Mart Stores Inc. -- Public relations"'

1. Corporation-bashing in documentary film: a case study of news media coverage organizational response

Author

Pompper, Donnalyn and Higgins, Layla

Subjects
McDonald's Corp. -- Media coverage, McDonald's Corp. -- Public relations, Wal-Mart Stores Inc. -- Media coverage, Wal-Mart Stores Inc. -- Public relations, Super Size Me (Nonfiction work), Wal-Mart: The High Cost of Low Price (Nonfiction work), Discount stores -- Media coverage, Discount stores -- Public relations, Crisis management -- Methods, Restaurant industry -- Media coverage, Restaurant industry -- Public relations, Documentary films, Company public relations, Advertising, marketing and public relations, Business, Economics
Abstract

A case study was conducted to examine corrective action and defiance/ attacking-the-accuser, two methods of crisis communication responses. P rint news coverage in relation to ' Super Size Me' and 'Wal-Mart: The High Cost of low Price, ' film documentaries that charged wrongdoings of McDonald Corporation and Wal-Mart Stores Inc, were studied. Findings of the case study are discussed.

Published
2007

2. Why Wal-Mart is good: we've heard all the horror stories about the retail giant. But as Steve Maich reports, they're just not true

Author

Maich, Steve

Subjects
Discount stores -- Public relations, Discount stores -- Labor relations, Discount stores -- Company sales and earnings, Corporate image, Company earnings/profit, Company public relations, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Labor relations, Wal-Mart Stores Inc. -- Company sales and earnings
Published
2005

3. Honoring Military Families: Getting to the Heart of Christmas

Subjects
Discount stores -- Public relations, Company public relations, Wal-Mart Stores Inc. -- Public relations
Abstract

To view this video, click here: http://feeds.shadowtv.com/feed/player/D41C22B9-9DE3-9046-E181-F23B217D30DC/nojtsmtLtnT2R_K_TSa79z5MhLDCcZTC NBC News Ron Mott is joined in Dayton, Ohio by from Operation Homefront Ohio's Rebecca Drobnick and by Wal-Mart's David Gose. RON MOTT […]

Published
2009

4. Wal-Mart: l'apres-Jonquiere

Author

Berard, Diane

Subjects
Wal-Mart Stores Inc. -- Human resource management, Wal-Mart Stores Inc. -- Public relations, Discount stores -- Human resource management, Discount stores -- Public relations, Journalists -- Interviews, Company personnel management, Company public relations, Business, Business, general, Business, international
Published
2005

5. Beyond trenches and grassroots? Reflections on urban mobilization, fragmentation, and the anti-Wal-Mart campaign in Chicago

Author

Sites, William

Subjects
Chicago, Illinois -- Political aspects, Wal-Mart Stores Inc. -- Public relations, Discount stores -- Public relations, Social movements -- Political aspects, Metropolitan government -- Analysis, Company public relations, Environmental issues
Abstract

The anti-Wal-Mart movement in Chicago, Illinois, is studied to examine the relationship between urban-based contention and neoliberal capitalism. Urban social justice movements are hampered by racialized and decentralized urban governance patterns.

Published
2007

6. Opinion: Walmart's efforts to enter big city can change its PR fortunes

Subjects
Wal-Mart Stores Inc. -- Public relations, Stores, Public relations, Discount stores -- Public relations, Company public relations, Advertising, marketing and public relations, Business
Abstract

This month, Walmart will tackle a monumental PR challenge when the New York City Council holds a hearing on the chain's push to open stores in the city. The struggle [...]

Published
2011

7. Suppliers Being Pressured On Sustainability

Author

Tucker, Ross

Subjects
Wal-Mart Stores Inc. -- Environmental aspects, Wal-Mart Stores Inc. -- Public relations, Clothing industry -- Public relations, Clothing industry -- Environmental aspects, Textile industry -- Environmental aspects, Textile industry -- Public relations, Discount stores -- Environmental aspects, Discount stores -- Public relations, Environmental sustainability -- Economic aspects, Environmental sustainability -- Management, Textile and clothing industry software, Company public relations, Company business management, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

Suppliers Being Pressured on Sustainability Textile and apparel manufacturers, facing increased pressure to develop and implement sustainability programs, got another prod last month when Wal-Mart Stores Inc. said it was [...]

Published
2009

8. WAL-MART WEIGHS IN

Subjects
Company public relations, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Political activity, Discount stores -- Political activity, Discount stores -- Public relations
Published
2009

9. PR's Best and Worst of 2006; Pretexting, E. coli, and other messes lead our look at some of the year's most memorable public-relations moves

Subjects
Discount stores -- Public relations, Computer industry -- Public relations, Publishing industry -- Public relations, Restaurant industry -- Public relations, Escherichia coli, Public relations, Company public relations, Computer industry, Microcomputer industry, Publishing industry, Hewlett-Packard Co. -- Public relations, News Holdings Proprietary Ltd. -- Public relations, Taco Bell Corp. -- Public relations, Wal-Mart Stores Inc. -- Public relations
Published
2006

11. An RV That Runs On Wal-Mart

Author

Gogoi, Pallavi and Stead, Deborah

Subjects
Company public relations, Wal-Mart Stores Inc. -- Public relations, Discount stores -- Public relations, Weblogs -- Evaluation, Recreational vehicles -- Touring
Published
2006

13. Shillipedia

Author

Hessel, Evan

Subjects
Wikipedia (Reference work) -- Information management, Restaurant industry -- Public relations, Discount stores -- Public relations, Electronic dictionaries and encyclopedias -- Information management, Electronic reference, Company public relations, Company systems management, McDonald's Corp. -- Public relations, Wal-Mart Stores Inc. -- Public relations
Published
2006

14. Image Makeover of the Week

Subjects
Company public relations, Company personnel management, Wal-Mart Stores Inc. -- Advertising, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Human resource management, Discount stores -- Advertising, Discount stores -- Human resource management, Discount stores -- Public relations
Published
2006

15. Two Tenants Defend Wal-Mart As ILC Critics Maintain Assault

Author

Adler, Joe

Subjects
Wal-Mart Stores Inc. -- Laws, regulations and rules, Wal-Mart Stores Inc. -- Planning, Wal-Mart Stores Inc. -- Public relations, Woodforest National Bank -- Officials and employees, Banking industry -- Officials and employees, Bankers -- Beliefs, opinions and attitudes, Bankers -- Evidence, Discount stores -- Laws, regulations and rules, Discount stores -- Planning, Discount stores -- Public relations, Banking industry -- Charters, Banking industry -- Laws, regulations and rules, Corporate social responsibility -- Analysis, Banking industry, Government regulation, Company business planning, Company public relations, Banking, finance and accounting industries, Business, Economics
Abstract

OVERLAND PARK, Kan. -- Two bankers risked the wrath of rivals Tuesday by defending Wal-Mart Stores Inc. as it tries to charter an industrial loan company. The third day of [...]

Published
2006

16. Wal-Mart, Opponents Finally Face Off in Debate Over ILC

Author

Adler, Joe

Subjects
United States. Federal Deposit Insurance Corp. -- Economic policy, Wal-Mart Stores Inc. -- Laws, regulations and rules, Wal-Mart Stores Inc. -- Planning, Wal-Mart Stores Inc. -- Public relations, Discount stores -- Laws, regulations and rules, Discount stores -- Planning, Discount stores -- Public relations, Commercial finance companies -- Licensing, certification and accreditation, Corporate social responsibility -- Political aspects, Banking industry -- Charters, Banking industry -- Laws, regulations and rules, Government regulation, Company business planning, Company public relations, Banking, finance and accounting industries, Business, Economics, American Financial Services Association -- Political activity
Abstract

WASHINGTON -- At the end of a day of testimony Monday about Wal-Mart Stores Inc.'s quest to charter an industrial loan company in Utah, it came down to an issue [...]

Published
2006

17. INTERNATIONAL NEWS: Wal-Mart aims to improve its images

Subjects
Wal-Mart Stores Inc. -- Public relations, Discount stores -- Public relations, Company public relations, Advertising, marketing and public relations, Business, Retail industry
Abstract

Wal-Mart is to improve its online photo service, operated with Fujifilm and HP's Snapfish system. The service can store customers' pictures, delivering prints by mail or for collection in-store. Copyright: [...]

Published
2006

18. Washington People

Author

Adler, Joe

Subjects
United States. Federal Deposit Insurance Corp. -- Officials and employees, United States. Federal Deposit Insurance Corp. -- Records and correspondence, Wal-Mart Stores Inc. -- Laws, regulations and rules, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Recruiting, Discount stores -- Laws, regulations and rules, Discount stores -- Public relations, Discount stores -- Recruiting, Banking industry -- Charters, Banking industry -- Laws, regulations and rules, Government regulation, Company public relations, Industry hiring, Banking, finance and accounting industries, Business, Economics, AFL-CIO -- Officials and employees, AFL-CIO -- Records and correspondence, American Bankers Association -- Political activity, American Bankers Association -- Humor and anecdotes
Abstract

AFL-CIOops Ever send a private e-mail only to discover it accidentally went to the whole office? Now imagine that e-mail posted online where everyone can see it. That was the [...]

Published
2006

19. BALANCE SHEET; WINNERS AND LOSERS ON THE FISCAL BATTLEFIELD

Author

Zaczkiewicz, Arthur

Subjects
Kellwood Co. -- Company sales and earnings, Saks Inc. -- Officials and employees, Wal-Mart Stores Inc. -- Public relations, Clothing industry -- Company sales and earnings, Department stores -- Officials and employees, Discount stores -- Public relations, Company earnings/profit, Company public relations, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

With Steve Sadove recently named CEO of Saks Inc., his work is certainly cut out for him. Of course, it might be easier to steer the retailer these days now [...]

Published
2006

20. Task force on police, community relations meets

Subjects
Wal-Mart Stores Inc. -- Public relations, Discount stores -- Public relations, Task forces, Company public relations, Business, General interest, Business, regional
Abstract

Byline: Michael D. Pitman March 10--The father of the 22-year-old Fairfield man shot and killed by a Beavercreek police officer was one of several speakers during the final Ohio Task [...]

Published
2015

22. Wal-Mart seeks to improve its image in NY

Subjects
Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Market research, Discount stores -- Public relations, Discount stores -- Market research, Marketing research, Company public relations, Advertising, marketing and public relations, Business
Abstract

NEW YORK: Wal-Mart has begun a media relations and community outreach effort to improve its image here as it seeks future sites for local stores. The retailing giant has begun [...]

Published
2005

23. Wal-Mart's Most Wanted

Author

Lavelle, Marianne

Subjects
Discount stores -- Marketing, Discount stores -- Management, Discount stores -- Public relations, Company business management, Company marketing practices, Company public relations, Wal-Mart Stores Inc. -- Marketing, Wal-Mart Stores Inc. -- Management, Wal-Mart Stores Inc. -- Public relations
Published
2005

24. WAL-MART MOVES ITS MESSAGE WITH A NEW CHARM TACTIC

Subjects
Wal-Mart Stores Inc. -- Public relations, Discount stores -- Public relations, Corporate image -- Management, Company business management, Company public relations, Business, Food and beverage industries, Retail industry
Abstract

The public-relations disaster visited on Wal-Mart Stores lately is serious and is approaching the point that it threatens the company's ability to roll out stores at the rate it wants. [...]

Published
2005

25. WAL-MART TAKES THE OFFENSIVE AT MEDIA CONFERENCE

Author

Bowers, Katherine

Subjects
Wal-Mart Stores Inc. -- Management, Wal-Mart Stores Inc. -- Public relations, Discount stores -- Management, Discount stores -- Public relations, Corporate image -- Management, Company business management, Company public relations, Business, Food and beverage industries, Retail industry
Abstract

ROGERS, Ark. -- Wal-Mart Stores' top executives, seeking to rebut critics of the world's largest retailer, told an unprecedented media conference convened by the company that they were confident in [...]

Published
2005

26. Editorial: Wal-Mart's recent focus on openness sets example that PR is key tool in firms' arsenals

Subjects
Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Management, Discount stores -- Public relations, Discount stores -- Management, Company business management, Company public relations, Advertising, marketing and public relations, Business
Abstract

Wal-Mart has changed the retail landscape. With its commitment to turning the tide of public opinion its way, the company might have a similar impact on the PR landscape. It [...]

Published
2005

27. Wal-Mart goes after critics at first-ever media summit

Subjects
Wal-Mart Stores Inc. -- Conferences, meetings and seminars, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Officials and employees, Discount stores -- Conferences, meetings and seminars, Discount stores -- Public relations, Discount stores -- Officials and employees, Company public relations, Advertising, marketing and public relations, Business
Abstract

ROGERS, AR: Wal-Mart president and CEO Lee Scott came out swinging against his company's critics last week at the retail giant's first-ever media summit. Labor unions and community groups that [...]

Published
2005

28. WAL-MART TAKES THE OFFENSIVE

Author

Bowers, Katherine

Subjects
Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Conferences, meetings and seminars, Discount stores -- Public relations, Discount stores -- Conferences, meetings and seminars, Company public relations, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

ROGERS, Ark. -- Wal-Mart chief executive officer H. Lee Scott and other top executives, seeking to rebut critics of the world's largest retailer, told an unprecedented media conference convened by [...]

Published
2005

30. Wal-Mart speaks up to quell criticism

Subjects
Fleishman-Hillard Inc. -- Contracts, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Contracts, Wal-Mart Stores Inc. -- Service introduction, Wal-Mart Stores Inc. -- Information management, Web sites -- Service introduction, Public relations agencies -- Contracts, Discount stores -- Public relations, Discount stores -- Contracts, Discount stores -- Service introduction, Discount stores -- Information management, Web site/Web page development, Company Web site/Web page, Company service introduction, Contract agreement, Company systems management, Company public relations, Advertising, marketing and public relations, Business
Abstract

BENTONVILLE, AR: Wal-Mart is kicking off a major media offensive to counter the claims of its most vocal critics. The push began late last week as key executives met with [...]

Published
2005

31. H&K helping Wal-Mart fix reputation in CA

Subjects
Hill and Knowlton Inc. -- Contracts, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Contracts, Discount stores -- Public relations, Discount stores -- Contracts, Public relations agencies -- Contracts, Contract agreement, Company public relations, Advertising, marketing and public relations, Business
Abstract

LOS ANGELES: Wal-Mart is working with Hill & Knowlton on a PR campaign designed to rehabilitate the much-maligned company's reputation in California and pave the way for 40 new Wal-Mart [...]

Published
2004

32. Wal-Mart bolsters media relations to buck image woes

Subjects
Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Management, Discount stores -- Public relations, Discount stores -- Management, Company business management, Company public relations, Advertising, marketing and public relations, Business
Abstract

NEW YORK: Wal-Mart is expanding its media relations team in order to better communicate its message, said Mona Williams, VP of communications. 'There's an acknowledgement throughout the company of the [...]

Published
2004

33. Shank to run Wal-Mart's community relations in IN

Subjects
Shank Public Relations Counselors Inc. -- Contracts, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Contracts, Public relations agencies -- Contracts, Discount stores -- Public relations, Discount stores -- Contracts, Contract agreement, Company public relations, Advertising, marketing and public relations, Business
Abstract

INDIANAPOLIS: Wal-Mart has hired Shank Public Relations to handle PR, community relations, and management consulting for the retailer in Indiana. Shank already has worked on the openings of two Wal-Mart [...]

Published
2004

34. UP AGAINST THE WAL, PART 397

Author

Shoulberg, Warren

Subjects
Wal-Mart Stores Inc. -- Public relations, Discount stores -- Public relations, Discount stores -- Evaluation, Company public relations, Business, Home furnishings industry
Abstract

Looks like it's time again to talk about Wal-Mart bashing. Not necessarily to join in on the hit parade -- as appropriate and fun an activity as that might be [...]

Published
2004

35. REPORT SEES WAL-MART'S URBAN 99 AS GROWTH VEHICLE

Author

Bowers, Katherine

Subjects
Wal-Mart Stores Inc. -- Management, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Laws, regulations and rules, Discount stores -- Management, Discount stores -- Public relations, Discount stores -- Laws, regulations and rules, Government regulation, Company public relations, Company business management, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

BOSTON -- Wal-Mart Stores Inc. has the capability to build 850 smaller Urban 99 superstores in the next decade, giving the world's biggest retailer a new option as it faces [...]

Published
2004

36. WAL-MART'S LEGAL WOES TARNISH BRAND IMAGE AS WELL AS HIRING PROSPECTS

Subjects
Wal-Mart Stores Inc. -- Cases, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Labor relations, Sex discrimination -- Cases, Discount stores -- Cases, Discount stores -- Public relations, Discount stores -- Labor relations, Company legal issue, Company public relations, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

NEW YORK -- The Betty Dukes et al. vs. Wal-Mart Stores Inc. discrimination case is one of numerous employment actions filed against the retailer, which experts say is negatively impacting [...]

Published
2004

37. SAVING FACE AT WAL-MART

Author

Young, Vicki M., Bowers, Katherine, and Conti, Samantha

Subjects
Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Cases, Wal-Mart Stores Inc. -- Advertising, Wal-Mart Stores Inc. -- Public opinion, Consumer behavior -- Analysis, Sex discrimination against women -- Cases, Sex discrimination against women -- Public opinion, Discount stores -- Cases, Discount stores -- Public relations, Discount stores -- Advertising, Discount stores -- Public opinion, Company legal issue, Company public relations, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

NEW YORK -- Wal-Mart has lot of ruffled feathers to smooth. Facing the largest gender discrimination lawsuit in U.S. history, the retailer must ensure that costs springing from the case [...]

Published
2004

38. COMPLIANCE, DIVERSITY FOCUS AT WAL-MART ANNUAL

Author

Bower, Katherine

Subjects
Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Conferences, meetings and seminars, Wal-Mart Stores Inc. -- Management, Wal-Mart Stores Inc. -- Planning, Discount stores -- Conferences, meetings and seminars, Discount stores -- Management, Discount stores -- Public relations, Discount stores -- Planning, Company business planning, Company public relations, Company business management, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

FAYETTEVILLE, Ark. -- Wal-Mart's five-hour marathon shareholders' meeting was more 'hearts and minds' campaign than pep rally this year, as Wal-Mart president and chief executive officer Lee Scott responded to [...]

Published
2004

39. SPLIT DECISION FOR WAL-MART

Author

Bowers, Katherine and Wilson, Beth

Subjects
Wal-Mart Stores Inc. -- Cases, Wal-Mart Stores Inc. -- Buildings and facilities, Wal-Mart Stores Inc. -- Social aspects, Wal-Mart Stores Inc. -- Public relations, Discount stores -- Cases, Discount stores -- Buildings and facilities, Discount stores -- Social aspects, Discount stores -- Public relations, Company public relations, Company legal issue, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

CHICAGO -- Six weeks after Wal-Mart lost its bid for an Inglewood, Calif., shopping center, the world's largest retailer won City Council approval on Wednesday for zoning changes that will [...]

Published
2004

40. WAL-MART TO CONTINUE CALIFORNIA PUSH DESPITE VOTE

Author

Young, Kristin and Bowers, Kate

Subjects
Inglewood, California -- Economic aspects, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Management, Discount stores -- Public relations, Discount stores -- Management, Company business management, Company public relations, Business, Home furnishings industry
Abstract

INGLEWOOD, Calif.-Bad timing and poor P.R. Those were the factors that contributed to a surprisingly overwhelming loss for Wal-Mart as Inglewood voters said no thanks to a supercenter. The vote [...]

Published
2004

41. THE WAL-MART BACKLASH: RETAILER'S REPUTATION HIT AS INGLEWOOD SAYS `NO'

Author

Young, Kristin, Bowers, Kate, and Tucker, Ross

Subjects
Wal-Mart Stores Inc. -- Location, Wal-Mart Stores Inc. -- Public opinion, Wal-Mart Stores Inc. -- Public relations, Discount stores -- Location, Discount stores -- Public opinion, Discount stores -- Public relations, Company public relations, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

INGLEWOOD, Calif. -- Bad timing and poor p.r. Those were the factors that contributed to a surprisingly overwhelming loss for Wal-Mart as Inglewood voters said no thanks to a supercenter. [...]

Published
2004

42. California Is No Paradise for Wal-Mart; It's a rich market, but not all communities want the retailer. So the giant is using its deep pockets and huge clout to make its way

Author

Zellner, Wendy and Burrows, Peter

Subjects
Community relations -- Management, Corporate social responsibility -- Political aspects, Discount stores -- Management, Discount stores -- Public relations, Discount stores -- Political aspects, Company business management, Company public relations, Wal-Mart Stores Inc. -- Management, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Political aspects
Published
2004

43. The Two Faces of Wal-Mart; Loved for its low prices, the retail behemoth could become the object of scorn, thanks to a growing list labor-relations woes

Author

Tsao, Amy

Subjects
Footwear industry -- Labor relations, Footwear industry -- Public relations, Discount stores -- Labor relations, Discount stores -- Public relations, Company public relations, Nike Inc. -- Labor relations, Nike Inc. -- Public relations, Wal-Mart Stores Inc. -- Labor relations, Wal-Mart Stores Inc. -- Public relations
Published
2004

44. Walmart Food Drive Sparks Controversy

Subjects
Wal-Mart Stores Inc. -- Public relations, Discount stores -- Public relations, Company public relations, General interest, News, opinion and commentary
Abstract

To listen to this broadcast, click here: http://www.npr.org/templates/story/story.php?storyId=246206111 YOUNG: And we have a quick note on another story. The group Organization United for Respect is blasting that Wal-Mart store in [...]

Published
2013

45. PR PLAY OF THE WEEK: Wal-Mart wedding invites true PR bliss

Subjects
Wal-Mart Stores Inc. -- Rites, ceremonies and celebrations, Wal-Mart Stores Inc. -- Human resource management, Wal-Mart Stores Inc. -- Officials and employees, Wal-Mart Stores Inc. -- Public relations, Company public relations, Company personnel management, Advertising, marketing and public relations, Business
Abstract

MISSOULA, MT: The October 6 cover of BusinessWeek posed a startling question: 'Is Wal-Mart too Powerful?' The subhead followed that question with even more stark sentiments: 'Low prices are great. [...]

Published
2003

46. The High Cost of Low Prices

Subjects
Company personnel management, Company public relations, Wal-Mart Stores Inc. -- Public relations, Wal-Mart Stores Inc. -- Human resource management, Wal-Mart Stores Inc. -- Economic aspects
Published
2003

47. Gay-rights group pushes Wal-Mart shift

Subjects
Wal-Mart Stores Inc. -- Human resource management, Wal-Mart Stores Inc. -- Public relations, Discount stores -- Human resource management, Discount stores -- Public relations, Company personnel management, Company public relations, Advertising, marketing and public relations, Business, Pride Foundation -- Public relations
Abstract

SEATTLE: When news broke that Wal-Mart was broadening its employee antidiscrimination policies to include gays and lesbians, it wasn't the giant retailer that broke the story. Local gay and lesbian [...]

Published
2003

48. REGIONAL FOCUS HEARTLAND STATES: Heartland values

Subjects
Fleishman-Hillard Inc. -- Services, Tyson Foods Inc. -- Public relations, Wal-Mart Stores Inc. -- Public relations, Public relations -- Social aspects, Poultry industry -- Public relations, Marketing industry -- Social aspects, Marketing industry -- Services, Marketing industry -- Human resource management, Discount stores -- Public relations, Retail industry -- Public relations, Regional disparities -- Social aspects, Public relations agencies -- Social aspects, Public relations agencies -- Services, Public relations agencies -- Human resource management, Company public relations, Company personnel management, Advertising, marketing and public relations, Business
Abstract

Although the heartland is home to some of America's most familiar names, PR is still finding its feet. Folks in America's heartland put stock in family, stability, and hard work, [...]

Published
2003

49. ANALYSIS: Litigation PR - Employee lawsuits can hurt regardless of the outcome

Subjects
Wal-Mart Stores Inc. -- Cases, Wal-Mart Stores Inc. -- Public relations, Corporations -- Public relations, Discount stores -- Cases, Discount stores -- Public relations, Discrimination -- Cases, Public relations -- Forecasts and trends, Company legal issue, Company public relations, Market trend/market analysis, Advertising, marketing and public relations, Business
Abstract

Wal-Mart escalated its PR efforts in the face of a discrimination suit, as winning public opinion can be just as important as winning in the courtroom. When Wal-Mart discovered in [...]

Published
2003

50. Wal-Mart takes on media as lawsuit picks up steam

Subjects
Wal-Mart Stores Inc. -- Public relations, Discount stores -- Public relations, Employment discrimination -- Cases, Company public relations, Company legal issue, Advertising, marketing and public relations, Business
Abstract

BENTONVILLE, AR: Wal-Mart has gone on the PR offensive as it faces what could become the largest employee discrimination suit ever filed in the US. When it learned in late [...]

Published
2003

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