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Editorial: Wal-Mart's recent focus on openness sets example that PR is key tool in firms' arsenals
- Source :
- PR Week (US). April 11, 2005, 06
- Publication Year :
- 2005
-
Abstract
- Wal-Mart has changed the retail landscape. With its commitment to turning the tide of public opinion its way, the company might have a similar impact on the PR landscape. It [...]
Details
- Language :
- English
- ISSN :
- 15241696
- Database :
- Gale General OneFile
- Journal :
- PR Week (US)
- Publication Type :
- Periodical
- Accession number :
- edsgcl.131322599