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Visa reported the launch of 'Visa airport companion' program. The program offers Visa cardholders a complete airport experience via a digitally integrated mobile platform. According to a release, the Visa [...]

Visa CEO Charles Russell has the goal of making the Visa credit card the major card that consumers use worldwide. Visa's television advertising campaign began in 1984, when Russell became CEO, and the advertisements are aimed at Visa's leading competitor, American Express. Commercials directly criticize American Express because Russell believes that a direct campaign is most effective. Russell believes that the importance of credit cards will continue, but that the debit card will be an important part of banking in the long term. Banks wishing to retain their depositors must be involved in the credit card business. The use of debit cards is increasing, and banks should link their debit card promotions to ATMs.

During the 1980s, also known as the Greed Decade, financial services became the cornerstone industry for every would-be tycoon in the country. Stock-brokering took on the luster of an elite [...]

Byline: David Heun Visa Inc. is deploying a classic fraud prevention model to combat the growing sophistication of prepaid card fraud. The card brand has established a prepaid clearinghouse service, [...]

Visa International introduced co-branded Telstra and Qantas credit cards on June 14, 1995, and since then Visa has taken the lead over MasterCard International Inc. in the credit card industry. Visa has 7.6 million credit cards to MasterCard's 3.4 million. Visa cardholders charge $5000 a year on their cards compared to $3800 for MasterCard customers. MasterCard has taken a more technical and consultative approach to its business. Both companies have taken advantage of Internet commerce and support SET, a secure electronic payment system.

Byline: Victoria Finkle Visa (NYSE: V) will devote more than a quarter of its marketing budget this fiscal year to its sponsorship of the London Olympics and related activities and [...]

Byline: BETH SNYDER BULIK After 25 years as a sponsor of the Olympics, coming up with a first can be difficult. But longtime advertiser Visa is going for that gold [...]

Central Europe is the latest battleground in the billion-dollar war between credit card giants Visa International and MasterCard. San Mateo-based Visa and Europay International -- a consortium handling both Eurocard [...]

Byline: Andrea McKenna Brankin Visa Inc. will sponsor the Visa Federation Internationale de Volleyball Beach Volleyball International tournament, which will take place Aug. 9 to 14 at the Horse Guards [...]

Visa Inc., a sponsor of the NFL since 1995, has launched a series of national television commercials and digital media activities as part of its Go Fans integrated marketing campaign. [...]

Byline: Ankush Chibber Use of Visa Inc.'s contactless payment cards has more than doubled in Hong Kong during the past year, according to data from the San Francisco card company. [...]

Byline: Andrea McKenna Visa Inc. is launching a nationwide campaign to promote awareness of the benefits of using reloadable prepaid cards instead of cash. The campaign, announced last week, will [...]

Byline: Kate Fitzgerald Visa Inc. is getting heat from one of the United Kingdom's largest consumer-advocacy groups, which claims the card network's exclusive ticket-sales deal for the 2012 Olympic Games [...]

Visa is promoting its sponsorship of this year's Fifa World Cup in South Africa with a new spot created by Saatchi & Saatchi London. A continuation of the 'life flows' [...]

Byline: PaymentsSource Visa Inc. is running a monthlong advertising campaign at Grand Central Terminal in New York using three-dimensional video and static images. Visa estimates that about 3 million people [...]

Visa Inc., an Olympic Games sponsor for more than two decades, announced that it will award one winner a trip to the Olympic Winter Games for life. From Jan. 1 [...]

Visa USA and MasterCard International are vying for dominance of the new debit cards market. Banks can only join one debit card network. Visa and MasterCard, therefore, are mounting aggressive advertizing campaigns aimed directly at one another in attempts to sign up banks. Visa's Interlink network has 347 banks so far, while Mastercard's Maestro network has 256 banks., After battling one another for nearly two decades in the credit card wars, Visa U.S.A. and MasterCard International are now fighting on a new front: debit cards. At stake is [...]

Using this month's Food Marketing Institute (FMI) EFT/POS conference in San Antonio, Texas, as a forum, grocers expressed their anger over the growing popularity of off-line debit and its associated [...]

In the ramp up to the 2010 Winter Games in Vancouver, Visa is taking its 'Go World' campaign global after successfully launching it in the U.S for the 2008 Beijing [...]

An increasingly loud interchange debate long dominated by merchants has Visa Inc. finally resorting to one of its most trusted weapons: a glossy feel-good advertising campaign. The San Francisco payments [...]

Visa Inc. has weighed in on 7-Eleven Inc.'s efforts to garner consumer support for interchange fee regulation. The San Francisco payments company said in a press release Wednesday that 7-Eleven's [...]

VISA: has renewed its longstanding sponsorship with the National Football League for five years through the 2014 season. Visa will be the exclusive payment service for the NFL and all [...]