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Fans Win With Visa at the 2018 FIFA World Cup Russia[TM]

Source :
Business Wire. July 26, 2018
Publication Year :
2018

Abstract

Visa data shows that contactless payments dominated in-stadium spending as foreign tourists outspent Russian fans Tournament ratings increased, bringing Visa brand to billions of viewers worldwide SAN FRANCISCO -- Visa [...]

Subjects

Subjects :
Visa Inc. -- Marketing
World Cup (Soccer) -- 2018 AD -- Marketing
Brand equity
Professional soccer -- Marketing
Mobile devices -- Marketing
Credit card industry -- Marketing
Company marketing practices
Business
Business, international

Details

Language :
English
Database :
Gale General OneFile
Journal :
Business Wire
Publication Type :
News
Accession number :
edsgcl.547750584

Tools

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