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Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios de la Gestión is the property of Universidad Andina Simon Bolivar, Sede Ecuador and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

En el ámbito del comercio minorista, el análisis del valor percibido en el proceso de compra ha sido objeto de especial interés por enfocarse en la percepción de beneficios que van más allá del producto en sí. Ante tal interés, se realizó una exhaustiva revisión bibliográfica sobre su concepto y componentes aplicado a establecimientos minoristas. La metodología es cuantitativa y transversal, con un análisis descriptivo y explicativo a través de modelos de ecuaciones estructurales para analizar el efecto de las dimensiones del valor percibido en la variable dependiente de la intención de compra. Se aplicaron encuestas a 390 a clientes habituales de comercios minoristas en Bogotá. Los resultados revelaron que el valor funcional tiene un efecto positivo en la intención de compra; y existe una relación entre el valor funcional y el valor simbólico de la compra. Se discuten las implicaciones de la gestión en el ámbito del marketing, centrándose en el valor funcional de la compra. Se sugieren acciones relacionadas con la calidad, la comunicación, la capacitación de los empleados y el servicio al cliente. Estos hallazgos contribuyen a la literatura sobre el comportamiento del consumidor en el contexto del consumo, al comparar el valor funcional y el valor simbólico.

O convívio e a proximidade com as pessoas em situação de sem-abrigo residentes no Centro de Acolhimento Emergência Municipal (CAEM) de Santa Bárbara, na freguesia de Arroios, em Lisboa, nos possibilitou perceber que este grupo vulnerável (social, financeira e psicologicamente), marginalizados e excluídos socialmente, têm em comum relações de valor simbólico significativo com seus objetos pessoais. Com o objetivo de estudar a história social das coisas que eles carregam, os seus significados e a estrutura das trajetórias dessas relações sociais, bem como a construção de valores e significados, este estudo pretende entrevistar um grupo de residentes e registar através da imagem os seus objetos pessoais, a fim de desenvolver uma exposição que nos permita investigar o sentido dos objetos no interior da história de vida desses indivíduos. Por meio de entrevistas semi-estruturadas e registo fotográfico, queremos contar traços da biografia de pessoas em situação de sem-abrigo e dos seus objetos, para atuar como um estudo que aproxima a comunidade académica a este grupo social e promove reflexões sobre as ligações singulares e simbólicas com as coisas materiais.

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Genetics test in predictive medicine seems to take charge of the uniqueness of any human being. Unlike preventive medicine it moves from the theoretical assumption of the knowledge of a specific individual's genetic structure and potential fragility. However, the attention paid to the gene risks placing the living and experienced body in the shadow. Sometimes, "genetic news" can make the subject in the present act like a sick person without being so, read every event in that direction, and, ultimately, fulfill the prophecy. The article goes beyond the alleged non-exceptionalism of genetic data and discusses the symbolic value that the gene has assumed and its role in reflexivity and self-perception. [ABSTRACT FROM AUTHOR]

Purpose: this study aims to examine the impacts of price levels, high level vs. low level, associated to a known brand vs. an unknown brand over fairness perception, symbolism quality and purchase intention. Design/methodology/approach: one pre-experiment is conducted with a 2 (high price level vs. low price level) x 2 (known brand vs. unknown brand) between-subjects design and a sample of 152 jeans customers. Finding: the results indicate that different price levels with brand knowledge or without brand knowledge impact differently over customer behavior, mainly when it comes to quality, fairness, perceived value, symbolic value and purchase intention of the investigated product and that that the relation between symbolic value and purchase intention is totally mediated by the perceived fairness. Practical Implication: by understanding how customers integrate, relate and infer quality, fairness and symbolic aspects to products through their perceptions concerning price levels and brand knowledge levels, it is possible to supply marketing professionals with information that lead to better-informed choices about pricing policy and branding in their companies. Originality/value: among these research contributions, we emphasize the proposition of eleven research hypotheses that aim to better understand customer behavior from the manipulation of two variables: product price level and brand knowledge level and its impact on perceived quality, fairness, symbolism and purchase intention. [ABSTRACT FROM AUTHOR]

Reconfiguring the dynamics of life became a necessary reality due to COVID-19; most of the population did not visualize what we face today. Breaking with existing paradigms around derived activities from forced confinement and the use of masks, has given relevance to the image as the basic language in the face of social distancing. The objective of this work is to interweave symbolic representations and the need for human beings to integrate themselves into a society, through the processes of meaning and symbolic elements, to weave cohesion or to unravel social relationships. [ABSTRACT FROM AUTHOR]

Esta investigación bibliográfica busca destacar la relación existente entre el tiempo y el espacio terapéutico dentro del dispositivo psicoanalítico, entre analizante y analista; entendiéndose el concepto temporal como parte de una transacción. Un valor simbólico para Bourdieu, un valor mercantil para Marx, un valor transferencial dentro de la sucesión no lineal de instantes inconscientes para el psicoanálisis. Para ello, se realiza un recorrido a través de los textos freudianos que invitan a re-pensar una temporalidad que rompe con dicha lógica racional. Se consideran referencias que enlazan el psicoanálisis freudiano con el concepto de temporalidad como son los textos Sobre Psicoterapia (1905), Consejos al médico sobre el tratamiento psicoanalítico (1912a), Sobre la dinámica de la transferencia (1912b), Sobre la iniciación del tratamiento (1913) y ¿Pueden los legos ejercer el análisis? (1926).

Aunque se admite en las principales definiciones de sacrificio, la destrucción de ofrendas vegetales en el fuego no suele incluirse dentro de los análisis sobre este tipo de práctica ritual: normalmente se hace énfasis en el acto violento del sacrificio animal y se deja de lado el vegetal. No obstante, este también es sensible a las dinámicas propias de la religión; el estudio de sus usos dentro del ritual del sacrificio permite apreciar las ambigüedades y constantes reelaboraciones del mismo. En este artículo se analiza el uso de especias y plantas exóticas en el sacrificio romano destacando su importancia en los procesos de cambio y continuidad, su valor simbólico y la reflexión teológica por parte de la intelectualidad romana acerca del uso de plantas y especias exóticas en el sacrificio.

A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales b2c. En este sentido, se propone identificar cómo el valor funcional —representando el raciocinio del consumidor—, el valor simbólico —representando la motivación emocional— y la confianza actúan como antecedentes de la intención de compra en el canal online. A partir de los resultados derivados de una investigación empírica sobre 262 consumidores online colombianos, y mediante un cuestionario estructurado para la evaluación de las variables objeto de estudio, se obtiene apoyo a la existencia de diferencias en la formación de las intenciones de los consumidores según su género. Los resultados indican que el valor simbólico tiene un efecto significativo en la intención de compra en las mujeres, mientras que en el colectivo de hombres el valor funcional y la confianza tienen mayor efecto en la intención de compra. Estos resultados contribuyen a aumentar el conocimiento acerca del papel moderador del género en las intenciones comportamentales de los consumidores en los intercambios comerciales b2c en el contexto online en una economía emergente, permitiendo a las empresas comprender mejor cómo dirigir sus esfuerzos en términos de marketing. El trabajo supone una contribución en la literatura del valor percibido, la confianza y la intención comportamental para la adopción del comercio electrónico. Las implicaciones para la gestión son discutidas en el documento.

Objective: To analyse the potential of atole de plato to be considered as an element of agrotourism in El Estanco, municipality of Luvianos, State of Mexico, through the theory of social representations. Methodology: The study is based on an exploratory qualitative approach; through participant observation it was possible to identify the meanings and symbolism surrounding the elaboration of atole de plato for its use in tourism. Results: Using the theory of social representations, it was identified that atole de plato is a food with cultural, historical and social value, a situation that postulates that it is at a stage prior to its insertion into the tourism offer of rural destinations that have opted for tourism as a path towards development. Limitations: One of the limitations of the study is the difficulty of grounding the postulates of the theory in empirical operational terms, as well as the cultural hermeticism of the family group studied. Conclusions: The study concludes that atole de plato has latent potential for inclusion in the local agro-tourism offer; however, it is necessary to establish an integrated offer with other community resources. [ABSTRACT FROM AUTHOR]

Planting and consumption of maize are identity and determining activities in the evolution of population’s food heritage, since they contribute to food security and preservation of the biocultural heritage. Based on qualitative collection of information from producers and consumers of hand-made maize tortillas in San Pedro del Rosal, Atlacomulco, Estado de Mexico, an ethnographic study was conducted. From an anthropological perspective, the production of tortillas was characterized in order to analyze the know-how concerning this food, typical of central Mexico’s culinary identity. For tortilla producers, the know-how constitutes an identity heritage, as well as possibly a strategy for generating an income. In the case of consumers, it was concluded that they choose hand-made tortillas given their symbolic value.

Apresentam-se e discutem-se as proposições do Plano Nacional do Livro e Leitura - PNLL para a valorização da leitura como um bem cultural, em seu eixo de ação número três, intitulado “Valorização institucional da leitura e incremento de seu valor simbólico”, à luz do conceito de “violência simbólica”, de Pierre Bourdieu. Conclui-se que é necessário que a concepção da leitura e, naturalmente, do seu valor simbólico no âmbito do PNLL sejam constantemente discutidos e ressignificados, uma vez que esse entendimento norteará muitas das ações do Plano.

La idea de monumento está unida a determinadas imágenes, objetos y construcciones cargadas de intención. Consecuentemente ello nos conduce a dos conceptos, primero al de la imagen y su poder sobre la mente humana; a su valor simbólico, a su capacidad de transmisión de valores religiosos, cívicos o de permanencia y a su poder de seducción y atracción como objetos en función de su valor económico, cualidades artísticas o su carácter de reliquia. Y en segundo lugar a la idea de monumento intencionado tanto público como privado, que se distingue de la obra de arte.

La apropiación del espacio es un proceso que permite hacer lecturas de cambios en las relaciones al interior de la familia entre los individuos, los objetos y el espacio mismo. En este sentido es posible encontrar diferentes representaciones y prácticas ―para vestir los espacios del hogar y en especial la sala comedor― que permiten escenarios de simbolización, proyección e interacción en el ámbito íntimo o familiar. En esta investigación se estudió cualitativamente a partir de entrevistas y observación el valor simbólico de los objetos para vestir la sala comedor en las familias de nivel socioeconómico 3 y 4 de Sabaneta, Antioquia, para comprender el aporte de estos a la apropiación de los espacios. La investigación evidencia que el consumo de los espacios modernos y especialmente de la sala comedor se ha resignificado apelando a una relación de placer, de disfrute individual, familiar y social; en donde las normas colectivas no han impedido el desarrollo de nuevas prácticas de vestir este espacio, lo que permite la proyección de identidad y materializa además el confort por medio de objetos multifuncionales y adaptables a la sala comedor. En esta dinámica de apropiación los individuos a través del uso y disposición de los objetos establecen relaciones con estos y los van cargando de significado, de vivencias y símbolos en busca del disfrute colectivo o individual, de lo estético y sensitivo y del bienestar sensorial.

Copyright of Kepes is the property of Universidad de Caldas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This teaching case provoke knowledge and learning about notions of symbolic value and symbolic consumption of cultural goods. Its learning goals are: (a) understanding the cultural meanings that sustain the activity of an organization; (b) identifying the challenges of cultural change in terms of the processes of symbolic value creation; and (c) thinking about the management strategies of symbolic value for dealing with the challenges of cultural change of context. The story in the case reports the symbolic experiences of the carnival block Cortejo Afro, an entity from Bahia, which works in the entertainment and culture segments and which produce events and performances related to the carnival context and Bahia's afro-culture. The case is real, based on a case study. But, the story is adapted, in part, for provoking learning about the change of cultural context. [ABSTRACT FROM AUTHOR]

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper aims to reflect upon the configuration and operation of the art's field today. It does so from the role of the so-called contemporary art in the concerning field, although it is extremely diverse in its production and scope. The starting point for reflective analysis is Pierre Bourdieu's theory of social fields from which is possible to recognize which elements give coherence to the art's field and which others can be subverted through contemporary art nowadays. We arrive at the conclusion that a new configuration is perceived without altering the fundamental assumption of the art field: autonomy. Although the forms to preserve it seem quite different. [ABSTRACT FROM AUTHOR]

La idea de esta propuesta de investigación es tomar un ejemplo de cómo el espacio público urbano es también utilizado y modificado por la propaganda política en sus múltiples formas. El ejemplo sería una pequeña ciudad en la que se observarían, de un lado, las estructuras simbólicas permanentes y heredadas y por otro lado se estudiaría un proceso electoral concreto como las elecciones municipales de 2007. Así tendríamos el punto de unión entre la estructura y la coyuntura._______________ABSTRACT:The idea behind this article is to analyze how an urban public space is utilized and modified by the politic propaganda in all its shapes. The example would be a little city in which, on one hand, it would be observed the permanent and symbolic structures inherited by others and on the other, it would be studied a concrete electoral process such as the 2007 municipal elections. So that, to have the union link between structure and conjuncture.

Copyright of Revista Gestão Organizacional (RGO) is the property of Revista Gestao Organizacional and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

La presente comunicación tiene como objetivo analizar, a partir de un enfoque antropológico, las complejas relaciones entre la identidad territorial y la calidad de los alimentos, así como las formas en que los actores sociales se relacionan y organizan para certificar dicha calidad y las oportunidades económicas derivadas del valor cultural de dichos alimentos. Se analiza el rol de la alimentación en la construcción de las identidades de individuos y sociedades y la importancia del valor simbólico de los alimentos en las preferencias de los consumidores. Se destaca que en materia de denominaciones de origen no deben copiarse fórmulas; cada producto, cada situación, exige un análisis particular. El tipo de mercado, el tipo de instituciones, los saberes y las técnicas utilizadas y las normas jurídicas condicionarán los procesos de calificación de los productos. Se concluye sobre las relaciones contradictorias/complementarias entre: (i) identidad y calidad/interés de conferir a los productos territoriales mayor carga simbólica, mayor densidad cultural; (ii) entre tradición e innovación/interés de identificar, describir y analizar las innovaciones y las competencias locales; (iii) entre productos territoriales y productos estándar/interés de tomar en cuenta los antagonismos y complementaridades entre los mismos.

En este trabajo se explora el valor simbólico de la backpack (mochila que se porta en la espalda), con base en un estudio de caso. El trabajo de campo se realizó en la Facultad de Idiomas de la Universidad Estatal de Oaxaca (UABJO), México, durante el periodo comprendido entre febrero y junio del 2013. Mediante la observación minuciosa de los usos que un grupo determinado de estudiantes dan a este objeto, se pretende desentrañar sus posibles significados más allá de la función normativa de portar las pertenencias.

En este trabajo se presenta el resultado de una exploración del valor simbólico del anillo de matrimonio en el contexto contemporáneo de la Ciudad de México, con base en la triple relación usuario-objeto-discurso; el caso se centra en mujeres usuarias. ¿Qué significa el anillo de matrimonio desde el punto de vista institucional?, ¿cómo transforman los usuarios, más concretamente las mujeres, dicho significado?, ¿con qué elementos contextuales se relacionan los posibles sentidos de la argolla? Son las interrogantes que se abordarán en este texto, en el cual se presenta el resultado de una pesquisa centrada en usos normativos y no normativos del anillo de matrimonio.

Além da idéia de limite e escassez, o conceito de sustentabilidade traz também a noção de continuidade. Do ponto de vista da intervenção na cidade, essa continuidade se expressa na questão da conservação e da mudança. E exatamente neste ponto, que considero fundamental a compreensão da dimensão subjetiva da sustentabilidade. Afinal, a cidade, a coisa humana por excelência, espelha e reflete essa humanidade. A hipótese que levanto é: mais do que cenário para atividades humanas, a cidade e elemento constituinte do ser humano, com ele interage, sempre e necessariamente. Daí seu extraordinário valor simbólico. A teoria psicanalítica fundamenta o texto. Considerando essa base teórica, chamo a atenção para o fato de que o conceito de desenvolvimento urbano sustentável precisa agregar o sentido simbólico, subjetivo, da relação existente entre o indivíduo e seu espaço. E essa relação que permite uma atitude comprometida com a cidade de cada um, sempre e continuamente.

While now classic scholarship in the anthropology of media and media studies has devoted ethnographic attention to active audiences' resistance, subversion, and enjoyment of the ideological content of media products, ethnographers have only recently turned to the complexity of the subjective and imaginative processes at play in the making of mass media. In this article, I attend to the particularly complex case of the production of commercial satellite television programming in Mumbai, India in the era following market liberalization. Scholars have identified mass media, especially television, as key drivers and signs of the cultural and ideological shift precipitated by liberalization. Here, I explore how this transformation is negotiated by a prominent group of female producers of entertainment programming. Exploring how they assess their work, their audiences, and their social roles and responsibilities as media makers, I identify a striking degree of inconsistency, ambivalence, and regret that revolves around the figure of "the maid," who serves as a key symbol commonly invoked to stand for the "mass" audience. I argue that the complex nature of sentiments expressed around the audience-as-maid reflects conflicts between the developmental models of Indian society in which these female producers were reared and trained and the neoliberal terrain on which they now operate. Analyzing the self-reflexive, imaginative work through which they are actively mediating India's neoliberal transition, I argue here that the transition is more indeterminate than a simplistic periodization of Indian history into developmental and neoliberal eras would imply. This case illustrates the capacity of an ethnography of media production to complicate our notions of the "culture industries" as sites of monolithic ideological dissemination, particularly in times of cultural change. [ABSTRACT FROM AUTHOR]

Copyright of TURyDES is the property of TURYDES and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Portuguese Journal of Marketing / Revista Portuguesa de Marketing is the property of Revista Portuguesa de Marketing / Portuguese Journal of Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The traditional systems of logic which have an impact on the value established for the urban soil have undergone change lately, due to the many dynamics taking place in intermediate cities. These cities' population growth and territorial expansion, as well as the changes in the way the real estate sector is conceived, the developers' proposals and the demand's perceptive components all make up an imperfect, heterogeneous market. Added to the traditional soil value theory are those theories related to the hedonistic aspects that grant symbolic value according to a complex psychosocial and economic structure. When fixing prices, consumers' payment disposition and the assessment of certain characteristics of the property, as well as the socio-economic status and the beauties of the geographical-scenic surroundings in which it is located are all combined.

Juan Moreira fue un personaje de la vida real, que vivió enfrentado con las autoridades de su comarca. Sus acciones fueron escritas por Eduardo Gutiérrez, idealizando el personaje hasta hacerlo arquetipo del gaucho y creando muchas situaciones de su vida que no tuvo realmente. Sobre este tema se compuso un libreto para escenificarlo. El éxito de la representación escénica llevó a la popularización del personaje. De este modo habría de merecer convertirse en personaje de ópera, expresión de la mayor importancia en la cultura de occidente en su momento.

This article analyze the "Indian ethnic-art" from the concepts of symbolic value and economic value, sign value and symbol value, and study the transformation of the ethnic-art into a touristic souvenir. The purpose is to go deep in this subject, taking as theoretical assumptions the social representations and significations of the manifestations and traditions of the native brazilian culture. At the end, the article explores the changes caused by the market and the tourism. [ABSTRACT FROM AUTHOR]