THE INFLUENCE OF BRAND KNOWLEDGE AND PRICE TIERS ON PURCHASING BEHAVIOR.

Subjects

Subjects :

CONSUMER behavior
PRICES
CONSUMER expertise
CONSUMER psychology
VALUE (Economics)

Details

Language :

Multiple languages

ISSN :

21775184

Volume :

22

Issue :

2

Database :

Complementary Index

Journal :

REMark: Revista Brasileira de Marketing

Publication Type :

Academic Journal

Accession number :

169899759

Full Text :

https://doi.org/10.5585/remark.v22i2.22167