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The relevance of the problem posed in the article is caused by the fact that under current conditions it is necessary to develop a comprehensive, but a complete image of Russia as a huge Eurasian state on the basis of effective use of scientific and practical approaches proposed by marketing of territories and tools used in the practice of territorial branding. The purpose of the article is to examine the role and socio-cultural value of paper money as an important instrument of state monetary policy and at the same time an integral attribute of everyday life. The leading methods of investigation of the defined problem are the methods of sociological research and modeling, allowing on the base of an analysis of public opinion research results to highlight the main objects-symbols that Russians prefer to see on modern Russian paper banknotes. The article offers an integrated scientific grouping of objects-symbols on the basis of which it is supposed to form visual images of Russian area space and that then will be reflected on paper banknotes. On the basis of conducted comparative analysis of the objects-symbols selected for banknotes in 1997 and 2016, conclusions about the stability of preferences of Russians are made, and also the fact of increasing symbolic value of Russian paper money is emphasized, despite an increase of the growth of non-cash turnover. Article submissions may be useful for the members of scientific and educational community concerned with the problems of study of marketing of territories and countries, as well as political scientists and representatives of the government.

The relevance of the research on changes in the requirements for the managers’ competence in tourism and hospitality aroused from the urgent companies’ need for new skills of employees, which are necessary not only to change the way of fulfilling current job, but also to support and to be accepted by the employees significant changes in the companies’ business priorities. The aim of the study is to assess the forecast and validity of changes in the requirements for the leaders’ competence in tourism and hospitality. To achieve this goal, the authors of the study used comparative analysis methods of regulatory legal documents, analytical, synoptical and other materials, methods of classification, systematization and generalization of the data obtained, methods of expert assessment, as well as methods and technologies of heuristic modeling and foresight. The authors of the article systematized the genesis of approaches to assessing the most significant competencies of managers in the future. Taking into account the analysis of the software skills transformations in the future professions and their demand in tourism and hospitality, the process of specialists’ interaction in the formation and promotion of hotel products in the context of digital transformation was modeled. Based on an expert survey, significant requirements for the managers’ knowledge in tourism and hospitality enterprises have been ranked, which can be used by hotel management in the training development and development programs for middle and senior managers. The materials of the article may be used by the owners and managers of tourism and hospitality companies and other organizations, educational organizations that train personnel in the direction of tourism and hospitality. [ABSTRACT FROM AUTHOR]

The article is devoted to the study of the peculiarities of the perception of the natural and cultural landscape by tourists and sightseers in the process of passing tourist routes along special ecological paths on the territory of the UNESCO World Heritage Site - the Kizhi Museum Reserve. In the focus of this research is the study of spatial behavior on the route and the feedback of tourists, taken from popular and specialized information sources. As a method of studying tourist behavior, the method of observing and recording the real behavior of tourists was used, taking into account the trajectory of their moving through the reserve with the determination of the most popular points of overview and areas of visitation, which allowed us to identify the most visited objects. To identify the attitude of tourists to the objects of display on the route, a method of content analysis of electronic resources containing feedback from tourists about the objects visited in the Kizhi Museum Reserve was applied. Preferences identified in the course of studying the behavior of tourists can become an objective basis for the formation of a balanced route line that allows to combine the interests of tourists and the optimal anthropogenic load on a specially protected natural area. [ABSTRACT FROM AUTHOR]

The relevance of the research is caused by the rapid development of the industry, glut classic destinations, advent of new technologies and the need to respond promptly to the changing consumer demands. The article presents the main tendencies and innovative approaches for the promotion of tourism enterprises into the competitive market. When applying the authors' methodology the materials of the article are of practical value for the implementation of such technologies at Russian tourist enterprises in modern conditions. [ABSTRACT FROM AUTHOR]

The relevance of this study is stemming from intensified cross-cultural interactions between the employees and the guests of hotels especially in anticipation of the 2018 FIFA World Cup. This paper is focused on examining professional competency and cross-cultural potential of frontline employees in Russian non-chain hotels. The proprietary methodology developed for comprehensive testing of the hotel employees is aimed at automation and systematization of human resources management process. The paper justifies the importance of assessing knowledge of the frontline employees across three main directions: restaurant service, hotel service in general, peculiarities of cross-cultural interactions. [ABSTRACT FROM AUTHOR]

The relevance of the topic depends on the fact that due to the increasing influence of innovative processes, one of the main tools for ensuring competitiveness of independent hotels is the automation of business processes in the hotel management system. In this context, the purpose of this study is to identify possible problems of integrated automation of independent hotels using the example of the Black Sea coast hotel market and develop the recommendations for their overcoming. The research conducted by the authors revealed the main trends in the use of PMS by hotels on the Black Sea coast in the Russian Federation which clearly reflect the situation on the market of independent hotels in the region. The authors prove the necessity and provide methodology for the competent adoption of the complex automation system into the hotel's operation. Results of the study suggested by the authors are of the practical value for the independent hotels aiming to increase the income, retain the market share and ensure competitive and progressive development of enterprise in conditions of dynamic transformation of the external environment. [ABSTRACT FROM AUTHOR]