The Image of Russia Formed by Means of Modern Russian Paper Money

The relevance of the problem posed in the article is caused by the fact that under current conditions it is necessary to develop a comprehensive, but a complete image of Russia as a huge Eurasian state on the basis of effective use of scientific and practical approaches proposed by marketing of territories and tools used in the practice of territorial branding. The purpose of the article is to examine the role and socio-cultural value of paper money as an important instrument of state monetary policy and at the same time an integral attribute of everyday life. The leading methods of investigation of the defined problem are the methods of sociological research and modeling, allowing on the base of an analysis of public opinion research results to highlight the main objects-symbols that Russians prefer to see on modern Russian paper banknotes. The article offers an integrated scientific grouping of objects-symbols on the basis of which it is supposed to form visual images of Russian area space and that then will be reflected on paper banknotes. On the basis of conducted comparative analysis of the objects-symbols selected for banknotes in 1997 and 2016, conclusions about the stability of preferences of Russians are made, and also the fact of increasing symbolic value of Russian paper money is emphasized, despite an increase of the growth of non-cash turnover. Article submissions may be useful for the members of scientific and educational community concerned with the problems of study of marketing of territories and countries, as well as political scientists and representatives of the government.