1. Stepping Down, Moving On.
- Author
-
Sirak, Ron
- Subjects
RESIGNATION of employees ,BUSINESS planning ,MARKETING strategy ,GOLF ,GOLF tournaments - Abstract
The article reports on the resignation of Ty Votaw as LPGA commissioner. The resignation was startling not just in it's timing, but in the questions it raised. By most accounts,Votaw and the tour he leads are at the top of their games--largely because of the success of the Fans First public relations program and shortened playing schedule, the major initiatives of the commissioner's tenure, the LPGA appears poised for significant growth over the next few years. Votaw also will be remembered for the 2002 players summit in Phoenix, Arizona, that produced the LPGA's Fans First marketing strategy. INSET: WHO'S ON TAP.
- Published
- 2005