1. Student orientation in higher education: development of the construct
- Author
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Alnawas, Ibrahim
- Subjects
United Kingdom -- Education ,College teaching -- Evaluation ,Universities and colleges -- Customer relations -- United Kingdom ,Teacher-student relations -- Evaluation ,Education - Abstract
This paper argues that student orientation (SO) is a high order construct that should be measured formatively rather than reflectively. Using a discovery-oriented approach, conducted by supplementing educational and marketing literatures with in depth interviews from 23 academic staff in seven different universities, the authors identified three second-order formative constructs and one first-order reflective construct to measure the concept of SO. The study then developed a self-administrated survey to validate the four identified constructs that form SO. Through using rigours statistical analysis, the study confirms that the measurement instrument for SO is the 53-item which can be validly and reliably measured using the nine multi-item components of: Measuring and Adapting Teaching Practices, Promoting Best Teaching Practices, Assessment and Feedback, Adopting Outside-In-Approach, Student Engagement, Employer Engagement Initiatives, Intrafunctional Coordination, Interfunctional Coordination and Effective Personal Tutoring System. The effect of SO on student satisfaction and university reputation was also hypothesised and tested using a structural equation modelling (SmartPLS 2.0)., Author(s): Ibrahim Alnawas[sup.1] Author Affiliations: (1) Marketing Department, University of Petra, Amman, Jordan Introduction Different market forces have cast their shadow on the higher education (HE) sector. Such forces have [...]
- Published
- 2015
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