1. The Case of an Entrepreneurial University and its Competitive Advantage in Academia.
- Author
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Loio, Diana, Sousa, Diana, Geraldo, Sara, and Au-Yong-Oliveira, Manuel
- Subjects
ENTREPRENEURSHIP ,COMPETITIVE advantage in business ,BUSINESS students ,NEW business enterprises ,KNOWLEDGE transfer ,UNIVERSITY of Aveiro (Aveiro, Portugal) ,HIGHER education - Abstract
This study followed a mixed methodology - five semi-structured interviews were performed, and transcribed in full, with four senior lecturers and one administrative employee at the university; and a survey with 124 valid responses, answered by students of the university, was also conducted. The research question was the following: how does the University of Aveiro achieve its competitive advantage, in view of its competition in Porto, Coimbra and Lisbon, which are the three main geographical areas nearby? The University of Aveiro may also be seen, however, to be competing with other international universities, as the University of Aveiro is highly placed in the international rankings for young universities (the University of Aveiro was, in 2017, ranked 81st in the Times Higher Education Young University Rankings, for universities aged under fifty years). The resources, capabilities and key competences of the University of Aveiro, founded in 1973, were analysed. The results of the study indicate that 76% of the respondents of the survey chose the University of Aveiro as their first choice in their applications, which means that these students are following their first choice for their careers. The University has constructed its attractiveness around value innovation: its low price (not only for its annual fees, but also concerning the cost of living in the Aveiro area - in central Portugal), coupled to its superior and highly recognized teaching practices, its highly recognized research around its 18 research centres, its start-up incubator, its creative science park, its cooperation and knowledge transfer to society (via its many partnerships with different organizations), its multicultural environment (the University of Aveiro is a favourite of Erasmus students), its award-winning campus (in architectural terms), and its organizational culture geared towards the satisfaction of its students, as well as its organizational structure in a matrix format whereby the university is built around different and unique departments (for different functional areas of study) with each having a degree of autonomy, though being managed centrally by the university rectorate. The University of Aveiro is thus seen to be very entrepreneurial as it has remained flexible, dynamic, and principally open to new teaching methods. [ABSTRACT FROM AUTHOR]
- Published
- 2018