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The article discusses the rising demand for marketing educators in the U.S. in spite of troubled economic times. According to a report by task force of the American Assembly of Collegiate Schools of Business for the academic year 1982-83, there will be 6.3 job openings in marketing education for every qualified candidate. In the annual Higher Education General Information Survey conducted by the National Center for Education Statistics of the U.S. Department of Education, only 13 schools reported doctoral degrees in marketing in 1980. Only 35 doctoral degrees in marketing were granted in 1980 , only 32 in 1979.

Reports on the increase in number of grants for marketing degrees provided in the U.S. as of 1980. Growth of the number of women awarded with marketing degree grants; Stabilization of marketing's share of all business degrees; Shortage of qualified women to teach marketing.

Reports on an increase in marketing degrees granted between 1975 and 1977 and a decline in the share of marketing to all business degrees granted by U.S. colleges and universities. Number of degrees in marketing that were granted in several schools; Ratio of men to women who are receiving marketing degree; Forecast on the demand for women with doctorates.

Provides information on several trends in corporate marketing research in the U.S., as of March 1975. Background on an increase in marketing research budgets; Reasons behind the improvement in research staff productivity; Factors that contributed to recognition of equal pay and opportunity for women.

The article reports on the number of marketing degrees granted by U.S. colleges and universities in 1982. Marketing's current share of all business degrees is cited. Result of the annual Higher Education General Information Survey conducted by the U.S. Department of Education's National Center for Education Statistics is provided. The growth of the interest of women in marketing as an academic specialization is discussed.

This article focuses on marketing's share of all business degrees in the U.S. Colleges and universities in the U.S. granted 24,225 degrees in marketing in 1980. This is the highest number of degrees ever granted in one year. In 1980, 62% of marketing degrees were earned by men, with women increasing share at all three degree levels. With a share of 9.8% of all business degrees in 1980, marketing continues to hold its own. All data are from the U.S. Department of Education's National Center for Education Statistics. In 1980, 404 business schools reported granting marketing degrees.