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6 Trends in corporate marketing research show budget, productivity, pay, and opportunity increases.
- Source :
- Marketing News; 3/14/1975, Vol. 8 Issue 17, p3-3, 1/3p
- Publication Year :
- 1975
-
Abstract
- Provides information on several trends in corporate marketing research in the U.S., as of March 1975. Background on an increase in marketing research budgets; Reasons behind the improvement in research staff productivity; Factors that contributed to recognition of equal pay and opportunity for women.
- Subjects :
- MARKETING research
BUDGET
LABOR productivity
WOMEN'S employment
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 8
- Issue :
- 17
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 18760209