1. Modern-day shogun: Kimio Arai's vision is guiding Japan into the 21st century
- Author
-
Kilburn, David
- Subjects
Tokyu Agency International -- Officials and employees ,Arai, Mimio -- Management ,Advertising agencies -- Officials and employees ,Economists -- Biography ,Advertising, marketing and public relations ,Business, general - Abstract
Tokyu Agency pres Kimio Arai is an innovative, prescient member of Japan's advertising industry who has influenced his country's economic policies. Arai was trained as an economist, and his idea to create an advertising agency not tied to one media owner and not one that handles competitive clients has helped transform the industry. Furthermore, Arai sees continuing problems facing Japanese companies that continue to be wedded to outmoded ideas., 'Is that man really Japanese?' asked the CEO of a major Western agency group who met Kimio Arai, the straight-talking president of Tokyu Agency, Japan's third-largest agency. It's not an [...]
- Published
- 1997