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Modern-day shogun: Kimio Arai's vision is guiding Japan into the 21st century
- Source :
- ADWEEK Eastern Edition. Dec 1, 1997, Vol. 38 Issue 48, p30, 2 p.
- Publication Year :
- 1997
-
Abstract
- Tokyu Agency pres Kimio Arai is an innovative, prescient member of Japan's advertising industry who has influenced his country's economic policies. Arai was trained as an economist, and his idea to create an advertising agency not tied to one media owner and not one that handles competitive clients has helped transform the industry. Furthermore, Arai sees continuing problems facing Japanese companies that continue to be wedded to outmoded ideas.<br />'Is that man really Japanese?' asked the CEO of a major Western agency group who met Kimio Arai, the straight-talking president of Tokyu Agency, Japan's third-largest agency. It's not an [...]
Details
- ISSN :
- 01992864
- Volume :
- 38
- Issue :
- 48
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20047495