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2. FLIP: FLIPPED ASYNCHRONOUS ONLINE LANGUAGE CLASSROOMS: https://info.flip.com.

Author

Tan, Qianyi and Liu, Xiaobin

Subjects
ONLINE education, LANGUAGE acquisition, DIGITAL technology, STUDENT engagement, HIGHER education, ACADEMIC discourse
Abstract

The article discusses the impact of synchronous and asynchronous online education on language learning in the post-pandemic era, highlighting the benefits of asynchronous learning for flexibility and independence. Topics include the challenges of conventional discussion boards in asynchronous learning, the introduction and features of the digital tool Flip to enhance student engagement, and the application of the Community of Inquiry framework to improve social, cognitive, and teaching.

Published
2024
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5. The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude

Author

Tan, Qianyi, Kanetkar, Vinay, and Lefa, Teng

Subjects
audience size, language, word-of-mouth valence, social media, education, word of mouth, human activities, self-presentation, other-focus, self-focus
Abstract

This research studies the impact that valence and endorsement styles have on attitude formation in narrowcasting and broadcasting online mediums. The purpose is to determine if messages delivered in the narrowcasting medium has a significantly higher impact on attitude than in the broadcasting medium. It also aims to explore how endorsement styles (explicit vs. implicit) and message valence (positive vs. neutral) impact on attitude across mediums (broadcasting vs. narrowcasting). The results demonstrated that individuals reported a higher attitude formation when receiving implicit endorsement messages in narrowcasting medium than in broadcasting medium. Neutral narrowcasting messages were found to have a significantly higher impact on attitude than neutral broadcasting messages. The research findings suggest that marketers should highlight the use of positive and explicit endorsement in broadcasting medium but switch attention to the use of neutral and implicit endorsement in narrowcasting medium.

Published
2018

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