Search

Your search keyword '"T.I. Surikova"' showing total 1 results
Start Over Author "T.I. Surikova"
1 results on '"T.I. Surikova"'

1. Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer

Author

I.A. Pile and T.I. Surikova

Subjects
manipulation, commercial advertising, implicit information., Philosophy (General), B1-5802
Abstract

The article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is paid to linguistic, semiotic, cognitive,and psychological resources.

Published
2018
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results