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9 results on '"Surf (Laundry aid) -- Marketing"'

1. Brand phase-out: Unilever culls Surf, folds brand into All

Author

Neff, Jack

Subjects
Surf (Laundry aid) -- Marketing, Soap and cleaning agents industry -- Company sales and earnings, Detergents, Synthetic -- Marketing, Company marketing practices, Company financing, Company earnings/profit, Unilever United States Inc. -- Marketing -- Finance -- Company sales and earnings
Published
2002

2. GREAT BRITISH BRANDS: Surf - Celebrating its golden anniversary, the soap powder has seen its image vary over the years to reflect social change

Subjects
Unilever Group -- Marketing, Washing powders -- Marketing, Soap and cleaning agents industry -- Marketing, Detergents, Synthetic -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international, Surf (Laundry aid) -- Marketing
Abstract

The Unilever-owned detergent celebrated its 50th anniversary in 2002, a handy coincidence in Jubilee year. With only 1% of the population owning a washing machine in 1952, doing the laundry [...]

Published
2002

3. Surf expands line amid redesign of packaging

Author

Arnold, Matthew

Subjects
Vibrandt -- Contracts -- Marketing, Unilever Capital Corp. -- Marketing -- Contracts, Business consultants -- Contracts, Financial services industry -- Marketing -- Contracts, Soap and cleaning agents industry -- Marketing -- Contracts, Marketing industry -- Contracts, Marketing consultants, Company marketing practices, Contract agreement, Financial services industry, Advertising, marketing and public relations, Business, Business, international, Surf (Laundry aid) -- Marketing
Abstract

Unilever is expanding its Surf range and supporting a revamp of the brand's packaging with a £5m TV ad campaign with the strapline, 'Fresher for longer'. New products in the [...]

Published
2001

4. Will a funky image see Surf clean up? Surf's decision to reinvent itself as a 'funky' brand comes at a time when the detergent market is moving away from making performance promises towards building 'relationships' with customers

Author

Thomas, Daniel

Subjects
Surf (Laundry aid) -- Marketing, Bold (Laundry aid) -- Marketing, Daz (Laundry aid) -- Marketing, Advertising agencies -- Product information, Detergents, Synthetic -- Product information, Detergents, Synthetic -- Marketing, Detergents, Synthetic -- Market share, Soap and cleaning agents industry -- Marketing, Soap and cleaning agents industry -- Product information, Company market share, Company marketing practices, Lever Faberge Ltd. -- Marketing, Lever Faberge Ltd. -- Product information, Procter & Gamble Ltd. -- Product information, Procter & Gamble Ltd. -- Marketing, Grey London -- Product information, Bartle Bogle Hegarty Ltd. -- Product information
Abstract

The laundry detergent brand used by a consumer can say as much about income, class and profession as any demographic research. But this may be set to change as part […]

Published
2004

5. Winner by a nose

Author

Hall, Carol

Subjects
Lever Brothers Co. -- Marketing, Washing powders -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Surf (Laundry aid) -- Marketing
Abstract

WINNER BY A NOSE 'O-h-h-h Daddy! Your shirt smells!' the little girl in the ad chockes. 'Peee-yeeeewww!!' another cherubic child says more bluntly in a different spot. Such comment may [...]

Published
1987

6. Jim Potocki: brand manager, Surf detergent

Author

Mehegan, Sean

Subjects
Unilever Home and Personal Care USA -- Marketing, Surf (Laundry aid) -- Marketing, Soap and cleaning agents industry -- Marketing, Cleaning compounds -- Marketing, Marketing -- Personalities, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Personalities, Marketing
Abstract

The advertising formula for detergents has been pretty straightforward for decades: show kids in grimy clothes, or husbands in soiled overalls, cut to Detergent X-empowered wife putting garments into a [...]

Published
1997

7. Orville joins Surf victims

Subjects
Lever Faberge Ltd. -- Product information, Lever Faberge Ltd. -- Marketing, Television advertising -- Product information, Detergents, Synthetic -- Product information, Detergents, Synthetic -- Marketing, Soap and cleaning agents industry -- Product information, Soap and cleaning agents industry -- Marketing, Company marketing practices, Business, Business, international, Food and beverage industries, Surf (Laundry aid) -- Marketing
Abstract

Ventriloquist duo Keith Harris and Orville are the latest victims of laundry brand Surf's 99 stains challenge. The green fluffy duck and his operator pipped spoon bender Uri Geller and [...]

Published
2004

8. Surf offers free online time in on-pack competition

Author

Dillabough, Chris

Subjects
Contract agreement, Company marketing practices, Internet service provider, America Online Inc., Dynamo -- Contracts, Surf (Laundry aid) -- Marketing, Advertising agencies, Internet service providers
Abstract

Washing detergent brand Surf is running an on-pack promotional campaign offering its customers free Internet time from ISP AOL. Communications firm Dynamo is producing the campaign, called 'Net the Surf […]

Published
2004

9. The shame of smelly clothes makes Lever detergents a hit

Author

Alsop, Ronald

Subjects
Lever Brothers Co. -- Marketing, Soap and cleaning agents industry -- Marketing, Detergents, Synthetic -- Marketing, Business, Business, general, Surf (laundry aid) -- Marketing
Published
1987

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