Search

Your search keyword '"Super Bowl Game (Football) -- Social aspects -- 2015 AD"' showing total 8 results
Start Over Descriptor "Super Bowl Game (Football) -- Social aspects -- 2015 AD"
8 results on '"Super Bowl Game (Football) -- Social aspects -- 2015 AD"'

1. No More

Subjects
Super Bowl Game (Football) -- Social aspects -- 2015 AD, Family violence -- Advertising -- Control, Advertising, marketing and public relations, Business
Abstract

Anti-domestic violence organization No More aired a Super Bowl ad designed to encourage people to take action on domestic violence by demonstrating how difficult it can be for a victim [...]

Published
2015

2. Budweiser had the most interactive ad that aired during Super Bowl XLIX

Subjects
Budweiser Budvar -- Marketing, Super Bowl Game (Football) -- Social aspects -- 2015 AD, Breweries -- Marketing, Brewing industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business
Abstract

Budweiser had the most interactive ad that aired during Super Bowl XLIX, leading the field in terms of social mentions and views, according to research from analytics firm iSpot.TV. The [...]

Published
2015

3. Media: The evolution of social in the 2015 Super Bowl

Subjects
McDonald's Corp. -- Advertising, Super Bowl Game (Football) -- Social aspects -- 2015 AD, Social media -- Advertising, Restaurant industry -- Advertising, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult. The confusion surrounding which brand won the Super Bowl social media battle is indicative of [...]

Published
2015

4. Lost dog bounds to top

Author

Horovitz, Bruce

Subjects
Super Bowl Game (Football) -- Social aspects -- 2015 AD, Advertising campaigns -- Methods, News, opinion and commentary
Abstract

Byline: Bruce Horovitz, USA TODAY Budweiser's 'Lost Puppy' scampered ahead of the pack to win USA TODAY's Ad Meter consumer panel rating of all the commercials in the big game. [...]

Published
2015

5. At Age XLIX, Outsize Event Increasingly Feels Generic

Author

Branch, John

Subjects
Arizona -- Social aspects, Super Bowl Game (Football) -- Social aspects -- 2015 AD, Professional football -- Social aspects, General interest, News, opinion and commentary
Abstract

PHOENIX -- Most of what makes the setting of this Super Bowl different from all the rest is a climbing wall meant to evoke the Grand Canyon. In a downtown [...]

Published
2015

6. For Super Bowl, Beer Maker Aims at Younger Crowd

Author

Steel, Emily

Subjects
Anheuser-Busch Companies Inc. -- Youth market -- Advertising -- Contracts, Super Bowl Game (Football) -- Social aspects -- 2015 AD, Professional football -- Market share -- Advertising, Breweries -- Youth market -- Advertising -- Contracts, Company market share, Contract agreement, General interest, News, opinion and commentary
Abstract

The Super Bowl attracts more than 100 million viewers every year. Anheuser-Busch is trying to connect with the texting and Snapchat- and Instagram-using millennials among them. The company, which usually [...]

Published
2015

7. Licensed vs. Unlicensed: The Super Bowl And Trademark Licensing (Video Content)

Author

Cahill, Amy

Subjects
Super Bowl Game (Football) -- Social aspects -- 2015 AD, Sports teams -- Laws, regulations and rules, Trademarks -- Laws, regulations and rules, Trademark licensing -- Laws, regulations and rules, Government regulation, Business, international
Abstract

A trademark may make you money by rendering goods or services easier for your customers and potential customers to find. As I have written here in the past, trademarks are [...]

Published
2015

8. Don't Even Think About Advertising A SUPER BOWL Party!

Author

Weller, Susan Neuberger

Subjects
Super Bowl Game (Football) -- Social aspects -- 2015 AD, Trademarks -- Evaluation, Company business management, Business, international, National Football League -- Management -- Advertising
Abstract

As we all know, Super Bowl XLIX will be played this Sunday in Phoenix, Arizona between the defending Champion Seattle Seahawks and the New England Patriots. There will be events [...]

Published
2015

Catalog

Books, media, physical & digital resources
See catalog results