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Three hundred twenty-two U.S. consumers participated in a telephone interview devoted to purchase and use of grocery store products. They reported how committed they were to seven brands of single serving frozen dinners as well as their perceptions of these brands' familiarity, uniqueness, relevance, quality, trust, and respect for the company. All six brand perceptions were positively related to brand commitment and three of them, uniqueness, quality, and particularly relevance, were consistently important. [ABSTRACT FROM AUTHOR]

Examines the choice of consignment as a mechanism of exchange. Factors influencing the choice of consignment; Identification on the forms of exchange; Distinction between consignment sale and conventional sale.

An abstract of the article "Consumer Attitudes Toward Private Brands And National Brands," by Ronald E. Goldsmith, Leisa Reinecke Flynn and E. Craig Stacey is presented.