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Abandon TV at your own risk; Research shows that advertising works over the long term, even for more mature brands

Authors :
Stacey, E. Craig
Source :
Advertising Age. June 7, 2004, Vol. 75 Issue 23, p32
Publication Year :
2004

Subjects

Subjects :
Packaged goods -- Marketing -- Forecasts and trends
Television advertising -- Forecasts and trends -- Marketing
Company marketing practices
Market trend/market analysis

Details

Language :
English
ISSN :
00018899
Volume :
75
Issue :
23
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.117946613

Tools

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