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Unprecedented α‐oxygenated β,γ‐unsaturated ketones bearing a quaternary carbon at the α‐position were synthesized in two steps from readily available α,β‐unsaturated ketones. The compounds were prepared on a gram scale under mild conditions via a key rearrangement step catalysed by 1 mol% of p‐toluenesulfonic acid as a low‐priced and sustainable catalyst. The olfactory properties of this novel family of odorants as well as of some derivatives have been assessed, revealing a quite broad odour spectrum and a pronounced susceptibility of the olfactory properties towards structural changes. Olfactory properties of a series of new compounds issued from an acid‐catalysed rearrangement of 2‐oxa diallylic alcohols. [ABSTRACT FROM AUTHOR]