1. The effectiveness of event marketing and communications of the Red Bull company
- Author
-
Skandraniova, Miriam, Vávra, Oldřich, and Kostroun, Kryštof
- Subjects
energetickýn nápoj ,marketingová strategie ,energy drink ,brand awareness ,brand ,spotřebitel ,značka ,povědomí o značce ,marketing strategy ,event marketing ,marketingový výzkum ,consumer ,marketing research - Abstract
The Bachelor Thesis concerning topic "The effectiveness of event marketing and communica-tions of the Red Bull company" is showing how it's possible to effectively communicate with customers and how event marketing contributes to increase the public awareness. The theoret-ical part is focused on event marketing itself, branding and marketing research. The goal of this thesis is to show how good results a company may have when it effectively communicates with its consumers. Moreover, the main content is dedicated to the Red Bull events and its participants. The thesis contains also a questionnaire which should support the assumption that these events have influence on the customers.
- Published
- 2013